
ActiveCampaign
Founded Year
2003Stage
Series C | AliveTotal Raised
$360MValuation
$0000Last Raised
$240M | 5 yrs agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-24 points in the past 30 days
About ActiveCampaign
ActiveCampaign focuses on customer experience automation, operating within the marketing automation, email marketing, and Customer Relationship Management (CRM) sectors. The company offers services, including email marketing, marketing automation, e-commerce marketing, and CRM tools designed to help businesses engage meaningfully with their customers. ActiveCampaign primarily serves businesses of all sizes across various sectors, with a particular emphasis on the e-commerce industry. It was founded in 2003 and is based in Chicago, Illinois.
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ActiveCampaign's Product Videos
ESPs containing ActiveCampaign
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The marketing AI agents & copilots market provides AI-powered assistants that help marketing employees with day-to-day tasks. These tools can follow natural language instructions given by a human worker. Capabilities range from managing social media channels to creating marketing strategies and content. Most of these solutions use generative AI technology.
ActiveCampaign named as Challenger among 15 other companies, including Zeta Global, Braze, and Jasper.
ActiveCampaign's Products & Differentiators
Sales Automation & CRM
ActiveCampaign for Sales lets you sell more in less time by automating your sales process so you can focus on closing deals. Get full context into every contact and account, automatically trigger next best steps based on behavior and engagement, and seamlessly manage your pipeline. Offering unparalleled value as your business needs grow, ActiveCampaign provides unlimited automation every step of the way. Designed to meet the needs (and budgets) of growing businesses, ActiveCampaign’s CRM gives you everything you need to achieve today’s and tomorrow’s goals - with no surprises.
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Research containing ActiveCampaign
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned ActiveCampaign in 1 CB Insights research brief, most recently on Aug 14, 2023.

Aug 14, 2023
The cookieless targeting market mapExpert Collections containing ActiveCampaign
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
ActiveCampaign is included in 6 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,309 items
Targeted Marketing Tech
453 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Loyalty & Rewards Tech
178 items
Generative AI
2,951 items
Companies working on generative AI applications and infrastructure.
Artificial Intelligence (AI)
20,894 items
AI agents & copilots
1,772 items
Companies developing AI agents, assistants/copilots, and agentic infrastructure. Includes pure-play emerging agent startups as well as companies building agent offerings with varying levels of autonomy.
Latest ActiveCampaign News
Nov 5, 2025
What are the Best Klaviyo Alternatives for 2026 and beyond? Check out the simpler and smarter alternatives below. Best Klaviyo Alternatives for 2026 (Simpler & Smarter) Written by Brian Wallace Wednesday, November 5, 2025 In this modern age, e-commerce is one of the most demanding businesses all over the world, and every single person wants to get into it. For having a successful online business in e-commerce, you have to work on various factors using multiple tools. These tasks include email marketing, social media marketing, ad generation, lead generation, and many more. In 2026, with AI and automation, email marketing is getting smarter; it’s time for simpler, budget-friendly options that pack a punch. But the main issue is that most people only know about Klaviyo, and because of its complexity and pricing, they are not able to use it. When I worked with an e-commerce client, he also faced the same issue, and AI recommended him a few options that helped him. And that triggered me to share them with you. I created this content. In this blog post, I will discuss the best Klaviyo alternatives for 2026, which are simpler and smarter. What is Klaviyo? Klaviyo is a customer relationship management (CRM) and marketing automation platform that uses AI. It was made just for business-to-consumer (B2C) e-commerce brands. It’s the central customer data hub that works with e-commerce platforms like Shopify and WooCommerce to give you a real-time view of customer behavior. This platform allows you to use that data to deliver super personalized, automated experiences across all channels, email, and SMS. Some of the key features are advanced audience segmentation and automated flows. It also has some AI-powered tools for predictive analytics and content creation. Klaviyo helps you go from sending generic mass emails to data-driven marketing and gets customers to come back and make more money. Top 7 Klaviyo Alternatives for 2026 1. Omnisend – Best for E-commerce Automation Omnisend is an all-in-one marketing automation platform for e-commerce businesses to drive sales through email, SMS, and push notifications. It has powerful pre-built automation workflows and advanced segmentation. This is based on shopping behavior, so you can send highly personalized messages. Omnisend helps businesses get strong ROI and revenue growth by centralising omnichannel efforts, with 24/7 support and in-depth analytics for data-driven decisions. 2. ActiveCampaign – Best for Advanced Automation ActiveCampaign is a beast of an app that combines email marketing, a CRM, and advanced marketing automation. This helps you to streamline sales and personalise the customer experience. It rocks with a visual automation builder with hundreds of pre-built strategies for workflows, so you save time and automate the boring stuff. ActiveCampaign has high email deliverability and in-depth analytics. Small to medium-sized businesses can scale efficiently. It’s a one-stop shop for managing customer relationships and engagement. 3. GetResponse – Best for All-in-One Marketing GetResponse is an all-in-one online marketing platform that combines email marketing, marketing automation, and landing pages. It also enables a built-in webinar functionality to help businesses of all sizes grow. Its key features include a visual workflow builder for advanced automation and an “Autofunnel” to create full sales pipelines. It provides you with strong e-commerce integrations, AI-powered creation tools, high email deliverability, and 24/7 support. 4. MailerLite – Best Budget-Friendly Option MailerLite is a super user-friendly, highly affordable email marketing platform that’s perfect for small businesses and creators. You have to keep in mind that it’s all about keeping things simple and delivering value. You get a nice, clean drag-and-drop email editor, landing pages, pop-ups, and all the automation you need in one easy-to-use dashboard. One thing that really stands out is their very generous free plan. It lets you have up to some reasonable subscribers, and that comes with some pretty advanced features like automation and A/B testing. 5. Drip – Best for E-commerce Segmentation Drip is one of those e-commerce marketing automation platforms that is available with customer segmentation and making the most of email and SMS. They allow online retailers to get data on a customer’s every move, from the moment they browse around to the minute they make a purchase. And then you can use all that info to set off targeted and automated sequences. It can be like “Hey, don’t forget about that thing you left in your cart” reminders and “You just made a purchase!” follow-up messages. 6. Mailchimp – Best Free Starter Mailchimp is the top choice for anyone looking for a risk-free way to dip their toes into marketing. Its free plan is ideal for small businesses and new marketers. You get up to 500 contacts and 1,000 emails per month without paying for anything. That’s a great low-cost entry point to the world of email marketing. The main perks include an email builder that’s so easy to use. You don’t even need to know how to code; loads of customizable templates, plus standard features such as sign-up forms, landing pages, and basic automation. 7. Brevo – Best for Transactional Emails Brevo, formerly known as Sendinblue, is a versatile platform. It is considered the go-to choice for sending out both transactional emails and marketing emails with complete reliability. And this is due to its robust SMTP service and API. The way it’s priced, on a volume basis rather than per contact, keeps costs down and can be a real game-changer for businesses. Key features include a built-in free CRM, the ability to automate campaigns across multiple channels (email, SMS, chat), and an interface that’s super easy to use. Final Thoughts Choosing the right Klaviyo alternative in 2026 can make all the difference for your e-commerce business. With more innovative, simpler tools like Omnisend, ActiveCampaign, GetResponse, and MailerLite, you can easily automate email marketing. These tools help you to boost ROI and personalize customer experiences without paying high prices. From video AI tools to advanced segmentation, these platforms empower you to engage global audiences, save costs, and grow your brand faster. Take my advice and explore these versatile solutions for a future-ready, scalable online store. Subscribe for Updates
ActiveCampaign Frequently Asked Questions (FAQ)
When was ActiveCampaign founded?
ActiveCampaign was founded in 2003.
Where is ActiveCampaign's headquarters?
ActiveCampaign's headquarters is located at 1 North Dearborn Street, Chicago.
What is ActiveCampaign's latest funding round?
ActiveCampaign's latest funding round is Series C.
How much did ActiveCampaign raise?
ActiveCampaign raised a total of $360M.
Who are the investors of ActiveCampaign?
Investors of ActiveCampaign include Silversmith Capital Partners, Susquehanna Growth Equity, Tiger Global Management, Dragoneer Investment Group, Bessemer Venture Partners and 4 more.
Who are ActiveCampaign's competitors?
Competitors of ActiveCampaign include Konnecto, Zero, Bluecore, Bird, Brevo and 7 more.
What products does ActiveCampaign offer?
ActiveCampaign's products include Sales Automation & CRM and 2 more.
Who are ActiveCampaign's customers?
Customers of ActiveCampaign include Protect Your Wealth, PreviewMe, Swim University, Paperbell and Plus Accounting.
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Compare ActiveCampaign to Competitors

Brevo provides customer relationship management and marketing services. The company offers tools for businesses to execute digital marketing campaigns, send transactional messages, and utilize marketing automation features. It primarily serves the marketing industry. Brevo was formerly known as SendinBlue. It was founded in 2012 and is based in Paris, France.

Bluecore provides retail marketing technology focused on customer identification and movement within the purchase funnel. It offers a platform for enterprise brands to automate personalized marketing campaigns across various channels, utilizing real-time data and predictive analytics. Bluecore's solutions are tailored for the retail sector, with the goal of improving customer retention and supporting growth for brands. Bluecore was formerly known as TriggerMail. It was founded in 2013 and is based in New York, New York.

Attentive is a marketing platform that offers SMS and email marketing services. The company provides tools for customer engagement, including automated marketing journeys, segmentation, and campaign optimization. Attentive serves sectors such as retail, travel, food and beverage, entertainment, and fitness. It was founded in 2016 and is based in Hoboken, New Jersey.

Rokt is a company in ecommerce technology, focusing on customer engagement and transaction optimization within the ecommerce and advertising sectors. The company offers solutions designed to provide experiences during the Transaction Moment. Rokt's services cater to ecommerce companies and advertisers aiming to improve interactions and achieve outcomes. It was founded in 2012 and is based in New York, New York.

ForMotiv specializes in behavioral analytics within the insurance sector and provides insights into the intent and risk associated with digital applicants. The company offers solutions that analyze behavioral data in real-time to predict user intent and assess risk, which aids in improving conversion rates and reducing fraud. ForMotiv's services are primarily utilized by the insurance industry, enhancing digital experiences and decision-making processes for life, home, auto, and commercial insurance providers. It was founded in 2018 and is based in Philadelphia, Pennsylvania.

Sendlane is a marketing platform that offers email and SMS marketing services. The company provides tools for marketing automation, customer review management, and digital forms. Sendlane's platform is aimed at businesses that want to manage their customer data and marketing efforts through centralized data hubs and multi-channel automation. It was founded in 2013 and is based in Carlsbad, California.
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