Oct 30, 2025

Sectors, Market Share, Product Analysis, Business Model, Demographics - Q3 2025 Update" report has been added to ResearchAndMarkets.com's offering. The BNPL payment market in Indonesia is expected to grow by 13.5% on annual basis to reach US$8.59 billion in 2025. The BNPL market in the country experienced robust growth during 2021-2024, achieving a CAGR of 22.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.6% during 2025-2030. By the end of 2030, the BNPL sector is projected to expand from its 2024 value of USD 7.57 billion to approximately USD 13.59 billion. This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry in Indonesia, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics. Indonesia's BNPL market is one of the fastest-growing in Southeast Asia, driven by the rapid digital transformation, a surge in mobile-first consumers, and partnerships between fintech providers and large e-commerce platforms. Major players like Kredivo, Akulaku, and Atome lead the market by integrating BNPL options into platforms like Tokopedia, Shopee, and Bukalapak. The government has also taken steps toward greater fintech regulation, including measures introduced in late 2023 to ensure transparency and prevent predatory lending practices. Over the next few years, BNPL services will expand beyond e-commerce, with increased offline retail, travel, and education adoption. Indonesia's BNPL market is expanding rapidly, driven by the rise of digital payments, a young, tech-savvy population, and low credit card penetration. Domestic players like Akulaku and Kredivo dominate the market, while regional providers such as Atome and global players like Shopee PayLater are also gaining traction. BNPL adoption is particularly strong in e-commerce, where partnerships with platforms such as Tokopedia and Lazada accelerate growth. Over the next 2-4 years, competitive dynamics will focus on rural expansion, fintech innovation, and integration with non-retail services such as travel and education. Regulatory developments aimed at consumer protection and fintech stability are expected to shape the market landscape. Current State of the BNPL Market Key Players and New Entrants Financial Inclusion Driving BNPL Growth E-Commerce Expansion Fueling BNPL Demand Integration of BNPL with Super Apps and Fintech Platforms Offline Retail Expansion and Omnichannel Strategies Youth-Oriented Growth and Payment Flexibility Sector Diversification: Travel, Healthcare, and Education Economic Conditions and Impact on BNPL Usage Recent Launches, Mergers, and Acquisitions Anticipated Competitive Dynamics Over the Next 2-4 Years Regulatory Changes Companies Featured For more information about this report visit https://www.researchandmarkets.com/r/6f7x4f About ResearchAndMarkets.com ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.