
Amenli
Founded Year
2020Stage
Seed VC - III | AliveTotal Raised
$5.73MLast Raised
$2.3M | 1 yr agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+152 points in the past 30 days
About Amenli
Amenli offers an insurance brokerage solution that focuses on providing an online insurance buying experience. The company offers insurance quotes and allows customers to purchase policies from home. It primarily serves individuals with straightforward insurance solutions. It was founded in 2020 and is based in Cairo, Egypt.
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ESPs containing Amenli
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The insurtech producers — health market comprises insurtech agents, brokers, distributors, and other health insurance intermediaries. These insurtech producers were founded as startups with tech-centered operating models and typically backed by venture capital. These companies often focus on customer experience initiatives, particularly those focused on improving the ease of insurance sales and po…
Amenli named as Outperformer among 9 other companies, including Qoala, +Simple, and InsuranceDekho.
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Research containing Amenli
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Amenli in 1 CB Insights research brief, most recently on Oct 16, 2025.

Oct 16, 2025 report
Insurtech 50: The most promising insurtech startups of 2025Expert Collections containing Amenli
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Amenli is included in 4 Expert Collections, including Insurtech.
Insurtech
4,636 items
Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Fintech
14,203 items
Excludes US-based companies
Insurtech 50 2025
50 items
Do not share
Insurtech 50
50 items
Latest Amenli News
Oct 22, 2025
This is according to data crunched by the global startup analytics company, CB Insights. Per the data, the insurtech pooled a total of 516 mosaic points to earn a spot in the global top 50. However, the 516 points gathered are the lowest points of all the startups represented in the global list, with the highest being South Korea's Upstage.ai with 937 mosaic points. Incidentally, Upstage.ai also happens to be the only startup from South Korea in the Top 50. The United States proved its dominance as the insurtech capital of the world with 33 startups in the top 50, representing 66 per cent of the total. France is the second most-represented country on the list with eight startups, representing 16 per cent of the total. The UK comes next with three startups in the Top 50, representing six per cent. Austria had two startups, while Ireland, Canada, South Korea and Egypt all had one startup representing them each. Meet Amenli, the Egypt-based insurtech Based in Cairo, Amenli was founded in 2020 by Shady ElTohfa, the company's CEO, Adham Nauman, who serves as its Chief Technical Officer (CTO), and Omar Ezz El Din, who oversees finance. Describing the motive behind founding the startup, Co-founder, El Tohfa, narrated to TechCrunch the story of two friends who suffered the same calamity of losing their fathers, but had different aftermaths. While one friend was pulled down by the weight of unpaid medical bills, which greatly impeded his ability to cater to his family, it was different for the other friend. The difference was insurance, which helped his family escape the financial difficulties despite his father's expensive treatments. This was quite remarkable considering that insurance in Egypt usually means an insurance company partnering with banks to sell insurance to mostly big-spending customers with high credit limits, leaving individuals out of the equation. This gap means there's a $2 billion untapped insurance market in Egypt waiting to be explored. Thus, Amenli, which prides itself as the first licensed online insurance broker in Egypt, provides individuals, families and SMEs with tailored insurance plans that fit their needs. The startup offers an insurance brokerage solution that focuses on providing an online insurance buying experience. Thus, the company offers insurance quotes and allows customers to purchase policies from home. It primarily serves individuals with straightforward insurance solutions. Amenli would go on to join the Y Combinator Summer 2021 cohort before going on to raise $2.3 million seed round soon afterwards, backed by a couple of local and foreign firms. The round was co-led by P1 Ventures, GFC, and Anim Fund (Founders Fund scout fund) and witnessed participation from Costanoa VC, Liquid2 Ventures, Cliff Angels and other angel investors. The insurtech would attract another round of funding in 2023, when it closed a $1 million equity funding round. The round was led by Alter Global with participation from Qatar Insurance Corporation's (QIC) corporate VC arm Digital Venture Partners (DVP). Amenli founders At the time, the company said the new funding will enable it to expand its team, strengthen its product offerings and build a robust brand. It will also allow Amenli to introduce new products targeting both existing and new customer segments to satisfy their unmet insurance needs, as well as develop new distribution channels to maximise efficiency and reach. Furthermore, Amenli wants to focus on dominating the B2B2C space, capitalising on its own Insurance API, to solidify its position as a trusted and innovative leader in the industry and remain on track to achieve its 2024 vision. The startups investors till date include Y Combinator, ANIM Fund, Costanoa Ventures, Global Founders Capital, Liquid 2 Ventures, P1 Ventures, Alter Global, Basil Al Moftah, QIC Digital Venture Partners, EBRD Venture Capital See also: ‘Many Sudanese have never used Google'- viewing Sudan's tech isolation through the eyes of Tarneem Saeed Technext Newsletter Get the best of Africa's daily tech to your inbox – first thing every morning. Join the community now! Please leave this field empty Crypto Roundup Technext Roundup Thanks for subscribing. Please check your email to confirm your subscription.
Amenli Frequently Asked Questions (FAQ)
When was Amenli founded?
Amenli was founded in 2020.
Where is Amenli's headquarters?
Amenli's headquarters is located at 77 Cairo-Helwan Agricultural Road, Cairo.
What is Amenli's latest funding round?
Amenli's latest funding round is Seed VC - III.
How much did Amenli raise?
Amenli raised a total of $5.73M.
Who are the investors of Amenli?
Investors of Amenli include Y Combinator, EBRD Venture Capital, Basil Al Moftah, Alter Global, QIC Digital Venture Partners and 7 more.
Who are Amenli's competitors?
Competitors of Amenli include Amanleek and 2 more.
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Compare Amenli to Competitors
Amanleek provides insurance services, focusing on health and automobile insurance. The company offers insurance policies that are accessible and tailored to the needs of both individuals and businesses. Amanleek serves the insurance market with tech-based solutions. It was founded in 2019 and is based in Cairo, Egypt.

Fremtind Forsikring specializes in providing insurance solutions and operates in the insurance industry. The company offers a range of insurance services that cater to the needs of individuals and businesses, focusing on ease of use and digital accessibility. It is based in Oslo, Norway.
Bringy is an insurance brokerage company that operates in the fintech and insurance sectors. The company provides a platform for individuals and businesses to compare and manage insurance policies, handle claims, and compensation processes. Bringy serves the insurance needs of residents in the Arab Republic of Egypt. It was founded in 2019 and is based in Cairo, Egypt.
La Banque Postale operates as a financial institution operating in the banking and insurance sectors. The company offers a range of services, including retail banking, investment banking, life and non-life insurance, asset management, and crowdfunding. It primarily serves personal customers, business customers, and public sector entities. La Banque Postale was founded in 2006 and is based in Paris, France.
BOC Samsung Life Insurance is a life insurance company based in China, established as a joint venture between the Bank of China and Samsung Life Insurance. The company has rapidly grown to become a player in the Chinese insurance market. It was founded in 2015 and is based in Chaoyang District, China.

Propensione is an online insurance brokerage company focusing on pension planning and insurance services. The company offers a technological platform that provides clients with advisory services for selecting and subscribing to pension funds and insurance products. Propensione primarily serves individuals seeking to plan their retirement. It was founded in 2016 and is based in Trieste, Italy.
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