Nov 12, 2025

Amperity , the leading AI-powered Customer Data Cloud for consumer brands, today announced Amperity for Hotels and Amperity for Airlines - purpose-built solutions that turn fragmented guest data into real-time personalized experiences. These solutions help travel brands anticipate traveler needs at every stage of the journey, strengthening loyalty and increasing direct revenue. Today's travelers expect instant recognition and respond with relevant offers - from the moment they're browsing flights, to the second they check in, or book on a mobile device. Delivering on that expectation requires connecting every real-time action to a traveler's full history, from loyalty status to spend. For more than half (58%) of airlines and hotels, this data remains scattered across disconnected systems, making true personalization nearly impossible. “Travelers want more than transactions, they want to be recognized at every touchpoint,” said Grigori Melnik, chief product officer at Amperity. “Our industry solutions give brands a flexible way to connect customer data and act on it instantly, turning every upgrade, loyalty moment, and personalized offer into lasting growth.” Unlock Real-Time Personalization in Travel Amperity powers these new solutions by uniting AI-driven identity with real-time activity streams, creating continuously updated traveler profiles that enable instant recognition and personalization. With this foundation, hotels and airlines can anticipate needs, respond in the moment, and build stronger loyalty over time. Amperity's innovations focus on two critical areas: Know Every Traveler at Every Touchpoint: Recognition is the foundation of trust and relevance. Amperity connects fragmented data across systems and channels to ensure every booking, loyalty update, or in-trip interaction ties back to a complete traveler history. The result: every channel and every employee can deliver a consistently relevant experience whenever and wherever the traveler engages. Turn Moments Into Revenue: Amperity's Real-Time Profiles drive journeys that adapt to each traveler. Brands can act instantly on signals, like browsing for an upgrade, opening a mobile check-in, or abandoning a booking, by delivering the right offer at the exact moment of decision. They can also resolve disruptions with timely, empathetic messages that build trust when travelers need it most. And with Amperity's AI Assistant, these journeys can be built and scaled marketers using natural language, making sophisticated personalization faster and easier than ever without requiring specialized technical skills “Partnering with Amperity helps us unlock data to deepen personalization and become more relevant to our customers. We focus on showing our guests that we truly know them, understand their needs, and anticipate what they'll want next,” said Lori Ho, director of lifecycle and growth marketing at Alaska Airlines. Why It Matters Now Travelers are more connected, more demanding, and less loyal than ever. To compete, airlines and hotels must respond to traveler needs in real time. Amperity for Hotels and Amperity for Airlines solutions enable travel brands to maximize their return on customer data, their most complex and valuable asset. As AI and personalization redefine the travel experience, brands that can respond to customers in real time will win lasting loyalty. Download the Amperity for Hotels and Amperity for Airlines solution briefs to learn more. About Amperity Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK'S Sporting Goods, BECU, Virgin Atlantic and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit amperity.com or follow us on LinkedIn X Facebook and Instagram View source version on businesswire.com: https://www.businesswire.com/news/home/20251112173234/en/ “Our industry solutions give brands a flexible way to connect customer data and act on it instantly, turning every upgrade, loyalty moment, and personalized offer into lasting growth," said Grigori Melnik, chief product officer at Amperity. Contacts Media Contacts: Andrea Mocherman Amperity press@amperity.com