Amplify
Founded Year
2019Stage
Series B | AliveTotal Raised
$44.59MLast Raised
$20M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-29 points in the past 30 days
About Amplify
Amplify focuses on providing life insurance policies within the financial services industry. It offers a range of life insurance products, including term life, variable universal life, index universal life, and combination life policies that cater to various protection needs and offer tax-advantaged growth. Its products are designed to offer financial protection for beneficiaries and allow policyholders to access funds for personal use while still living. Amplify was founded in 2019 and is based in San Francisco, California.
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ESPs containing Amplify
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The insurtech producers — life market comprises insurtech agents, brokers, distributors, and other intermediaries that provide life insurance. Customer experience initiatives — particularly those focused on improving the ease of insurance sales and policy management for insureds — are often a focus of these companies. This market excludes managing general agents.
Amplify named as Highflier among 9 other companies, including Qoala, PolicyMe, and InsuranceDekho.
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Research containing Amplify
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Amplify in 1 CB Insights research brief, most recently on Oct 16, 2025.
Oct 16, 2025 report
Insurtech 50: The most promising insurtech startups of 2025Expert Collections containing Amplify
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Amplify is included in 4 Expert Collections, including Insurtech.
Insurtech
3,403 items
Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Fintech
9,809 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Insurtech 50 2025
50 items
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Insurtech 50
50 items
Latest Amplify News
Apr 12, 2025
Amplify Life Insurance has launched Prosper IUL, a digital, instant-issue Indexed Universal Life product designed for modern consumers and FinTech partners. The product is built on insights from tens of millions of digital interactions and thousands of customer experiences, according to the company. Prosper offers up to $2 million in coverage with instant decision underwriting, a fully automated quote-to-bind process, and both self-serve and agent-assisted application options. It combines long-term protection with tax-efficient growth potential. Founded in 2019, Amplify Life Insurance has grown to a team of 95, reflecting 25% employee growth over the past year, based on LinkedIn data. The company has raised $45.09 million and is backed by Munich Re. Share this A really good email covering top news. Leave this field empty if you're human: Related Posts
Amplify Frequently Asked Questions (FAQ)
When was Amplify founded?
Amplify was founded in 2019.
Where is Amplify's headquarters?
Amplify's headquarters is located at 2261 Market Street, San Francisco.
What is Amplify's latest funding round?
Amplify's latest funding round is Series B.
How much did Amplify raise?
Amplify raised a total of $44.59M.
Who are the investors of Amplify?
Investors of Amplify include Anthemis, Crosslink Capital, Greycroft, Munich Re Ventures, Foxe Capital and 10 more.
Who are Amplify's competitors?
Competitors of Amplify include Bestow and 8 more.
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Compare Amplify to Competitors
PolicyMe is a technology company that operates in the life insurance industry within the financial services sector. The company offers term life insurance, critical illness insurance, and health and dental insurance, providing coverage for medical care expenses. PolicyMe serves individuals seeking insurance products. It was founded in 2018 and is based in Toronto, Canada.
Ethos specializes in providing life insurance solutions within the financial technology sector. The company offers term life, whole life, and indexed universal life insurance, alongside online estate planning services. Ethos serves individuals seeking life insurance options without the need for medical exams. It was founded in 2016 and is based in Austin, Texas.
Wysh operates as a life and health insurance carrier that provides term life insurance, embedded life insurance for deposit accounts, and services that integrate insurance products into financial institutions' offerings, supported by a digital underwriting process. The company serves banks, credit unions, fintechs, insurers, brokers, and individual policyholders. It was founded in 2020 and is based in Milwaukee, Wisconsin.
Asteya specializes in providing income insurance policies within the insurance sector. The company offers financial security through earnings replacement and disability coverage, with services that include monthly benefits and lump-sum payments for individuals unable to work due to illness or injury. Asteya's platform caters to a diverse clientele seeking to safeguard their income. It was founded in 2020 and is based in Miami, Florida.
Bestow operates as an insurance technology company and develops products and software for insurance companies. It provides an application programming interface (API), enabling partners to offer life insurance coverage to customers. The company was formerly known as Coverlife. It was founded in 2017 and is based in Dallas, Texas.
Traffk is a digital insurance product to modernize the insurance underwriting and distribution process. It enables an organization to deploy data mining, analytics, and rules automation to manage risk, pricing, and utilization. It was founded in 2015 and is based in Vero Beach, Florida.
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