Oct 15, 2025

AppDirect, the leading B2B subscription commerce platform, today announced the appointment of Hubert Lin as Chief Financial Officer (CFO). Based in San Francisco, Lin will oversee AppDirect's global finance organization, supporting the company's continued growth and operational excellence as it advances toward its next phase of scale. AppDirect recently released its growth trajectory to cross the $1B threshold in gross annual recurring revenue over the next 18-24 months. They have been making waves across the tech ecosystem with recent platform acquisitions fueling its vision to become the everything store for businesses through their partner channel. AppDirect's AI-first approach redefines how organizations procure and manage technology and uniquely enables its 14,000 partners to resell over 29,000 technology services from their catalog, including their devs.ai product, through a single, unified platform. Lin brings more than two decades of experience spanning operational finance leadership, public and private market investing, and investment banking. He recently served as CFO of Lyra Health, a mental health benefits platform, where he helped drive a ten-fold increase in revenue growth in four years. Earlier in his career, Lin was on the founding investment team of Eton Park Capital Management, where he helped the firm grow to $13 billion in assets under management. He also served as CFO of Vessel, a digital media startup founded by Amazon and Hulu alumni, where he led over $135 million in fundraising from top-tier venture capital firms, including Greylock, Benchmark, and IVP. Lin holds an Economics degree and MBA from Harvard University. “Hubert's deep financial expertise and experience guiding high-growth technology companies will be invaluable as AppDirect continues to scale,” said Nicolas Desmarais, Chairman and CEO, AppDirect. “His proven ability to lead through transformation and drive disciplined growth makes him a strong addition to our leadership team.” “I'm thrilled to join AppDirect at such an exciting stage in its journey,” said Lin. “AppDirect's mission to simplify how businesses buy, sell, and manage technology aligns with my passion for helping innovative companies grow sustainably and create a lasting impact.” About AppDirect AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors, and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 14,000 advisors, and 16 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth, and success. For more information, visit appdirect.com devs.ai , and follow us on LinkedIn View source version on businesswire.com: https://www.businesswire.com/news/home/20251015051574/en/ “I'm thrilled to join AppDirect at such an exciting stage in its journey,” said Lin. “AppDirect's mission to simplify how businesses buy, sell, and manage technology aligns with my passion for helping innovative companies grow sustainably." Contacts For Press inquiries, please contact prforappdirect@bospar.com