Apr 16, 2025

Augment Ventures Optilogic Raises $40MM Series B We are excited to share that Augment portfolio company, Optilogic , a leader in supply chain design software, has successfully closed a $40 million Series B funding round. This round was led by NewRoad Capital Partners, with participation from Augment Ventures, MK Capital and Moore Strategic Ventures. This substantial investment will enable Optilogic to accelerate the development of its groundbreaking optimization and decision-making platform. The platform aims to transform how global businesses reimagine their supply chains by integrating AI-powered scenario modeling and comprehensive risk assessments. The funding marks a significant milestone for Optilogic and underscores the growing importance of advanced supply chain solutions in today’s complex business environment. “This investment supercharges our ability to define how decisions are made across the enterprise. By connecting executive objectives to operations teams that implement change and facilitating the transformation of huge data sets into the world’s biggest digital models, we are enabling companies to reimagine supply chains in a way never before possible,” said Don Hicks , CEO of Optilogic. “In these turbulent times, the need for robust and adaptable supply chains has never been more critical,” said Sonali Vijayavargiya , Founder and Managing Director of Augment Ventures. “We are backing the vision of Don Hicks and his team to make supply chain design and optimization empower all functions across an organization. We believe Optilogic’s cloud-native approach provides customers unmatched power, speed, and scalability.” To read more on the announcement click here . Augment Celebrates International Women’s Day Last week Augment cohosted an event to celebrate International Women’s Day in collaboration with the Zell Lurie Institute for Entrepreneurship at the University of Michigan. It was an evening filled with candid conversations and interesting stories with our featured guest Jen Baird , and special remarks from our generous sponsors: Chris Sing , from Rehmann , Linda Paullin-Hebden from Warner Norcross + Judd , and Kyle Johns from Independent Bank . Also, a heartfelt thank you to Bank of Ann Arbor for being our champions in this journey!We came together to recognize and celebrate women in leadership, with powerful insights shared by Sonali Vijayavargiya , Founder of Augment, Sarika Gupta, Managing Director at the Zell Lurie Institute for Entrepreneurship at the University of Michigan, and Jen Baird , esteemed board director and experienced serial startup CEO. This marks our second consecutive Women’s Day event in Ann Arbor, following last year’s success, and we are excited to keep growing this incredible community. With over 50 attendees from Ann Arbor and Detroit, the energy in the room was electric! As Sonali beautifully put it: “We don’t want to be lone flowers in a garden but a thriving forest—filled with women who inspire each other and excel in their fields.” Augment Expert Series: Nikhil Soares We’re excited to kick off 2025 with a brand-new episode of the Augment Expert Series, now live on YouTube!This episode features a special guest – Nikhil Soares , a long-time advisor to our team and a dear friend of our founder, Sonali Vijayavargiya . Nikhil is a seasoned supply chain leader, currently serving as the Chief Supply Chain Officer at SimpleTire. With over a decade of experience, he has led supply chain design and operations for major global organizations. In addition to his executive role, Nikhil actively advises startups, helping them scale and optimize their operations. In this episode, Nikhil shares insights from his journey—lessons in leadership, innovation, and the evolving landscape of supply chain management. Watch the full episode here . In the News Adni Named in a “Most Promising Early-Stage Digital Health Startup” Since 2017, Galen Growth has been at the forefront of tracking and analyzing global Digital Health innovation. They provide data, analytics, and insights to identify and spotlight the most promising early-stage Digital Health startups worldwide. With over 50,000 Digital Health companies, including more than 15,000 startups, and nearly 1 billion data points the company selected their 2025 edition of The Most Promising Early-Stage Digital Health Startups. We are excited to share Adni was featured on the 2025 list. To see the full list click here . Pair Team CMO Interviewed in Business Insider Article on CMO’s In the wake of the pandemic and amid a booming health tech market, health tech companies — and even tech giants like Google and Salesforce — have been adding the CMO role to their ranks, and poaching physicians from hospitals in the process. In a Business Insider article written by Amanda Hoover, Pair Team’s Nate Favini shares his perspective on being a Chief Medical Officer at a rapidly scaling company. To read the article click here . Sonali Named in “10 Women Leaders and Entrepreneurs to Know” On International Women’s Day Purpose Jobs released an article celebrating 10 women who are building each other up, supporting underrepresented groups, and looking toward the future. Their hope is the stories of these 10 women will inspire the next generation of women leaders and entrepreneurs. We are excited to share Augment Ventures Founder, Sonali Vijayavargiya , was featured as one of the 10 leaders to know. To read the article click here . Augment Ventures