Bluefish
Founded Year
2024Stage
Series A | AliveTotal Raised
$20MLast Raised
$20M | 3 mos agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+443 points in the past 30 days
About Bluefish
Bluefish specializes in leveraging artificial intelligence for brand marketing within the digital domain. It provides a platform for brands to manage their presence, create marketing content, and gain insights into how they are perceived by consumers using AI. Bluefish primarily serves brands looking to enhance their online marketing strategies. It was founded in 2024 and is based in New York, New York.
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ESPs containing Bluefish
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The generative engine optimization (GEO) content platforms market provides tools for creating, structuring, and optimizing content to improve visibility in AI-generated search responses from systems like ChatGPT, Google AI Overviews, and Perplexity. These platforms offer AI-powered content creation, semantic structuring recommendations, citation gap analysis, and technical SEO audits, all designed…
Bluefish named as Challenger among 13 other companies, including HubSpot, Semrush, and Profound.
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Expert Collections containing Bluefish
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Bluefish is included in 1 Expert Collection, including Artificial Intelligence (AI).
Artificial Intelligence (AI)
20,629 items
Latest Bluefish News
Oct 23, 2025
Our portfolio company Bluefish was recognized as one of Headline ’s top AI-native startups in Europe. From day one, Bluefish has been pioneering how enterprise marketers show up in AI platforms, and the momentum is only accelerating. Being named among the AI Europe 100 is a testament to their category-defining work and the world-class team driving it forward. For the full list, read here .
Bluefish Frequently Asked Questions (FAQ)
When was Bluefish founded?
Bluefish was founded in 2024.
Where is Bluefish's headquarters?
Bluefish's headquarters is located at New York.
What is Bluefish's latest funding round?
Bluefish's latest funding round is Series A.
How much did Bluefish raise?
Bluefish raised a total of $20M.
Who are the investors of Bluefish?
Investors of Bluefish include Swift Ventures, NEA, Bloomberg Beta, Salesforce Ventures, Crane Venture Partners and 4 more.
Who are Bluefish's competitors?
Competitors of Bluefish include BrandLight and 6 more.
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Compare Bluefish to Competitors
Peec AI provides artificial intelligence (AI) search analytics for marketing teams, focusing on brand visibility and performance within AI search platforms. It offers tools to analyze and track a brand's presence in AI search results and benchmark against competitors. It serves the marketing and search engine optimization industry by providing insights related to search engine optimization in the context of AI. It was founded in 2025 and is based in Berlin, Germany.
Profound focuses on optimizing brand visibility in AI search, operating within the digital marketing and search engine optimization domain. The company offers services that track how brands are mentioned and discovered through AI platforms, analyze AI conversations to improve brand engagement, and provide insights into AI crawlers' interactions with websites. Profound primarily serves enterprise-level clients seeking to increase their presence in AI-driven search environments. It was founded in 2024 and is based in New York, New York.
Mutiny specializes in AI-powered website personalization and account-based marketing for the B2B sector. Its main offerings include creating personalized experiences and microsites for target accounts, as well as providing account intelligence without the need for coding. Mutiny's solutions are designed to help businesses increase their pipeline and revenue by tailoring their website content to individual visitors and accounts. It was founded in 2018 and is based in San Francisco, California.
Vizit focuses on ecommerce content optimization and analytics within the digital marketing and design sectors. The company provides an AI platform that aids in the creation, measurement, and optimization of visual content. Vizit's solutions are designed for brands and retailers aiming to improve the effectiveness of their visual content. It was founded in 2014 and is based in Boston, Massachusetts.
goodie operates a digital platform that provides tools for establishing an online presence, including domain registration and web hosting services. The company offers generative engine optimization plans, website building tools, and encrypted email services. Goodie's products are aimed at individuals and businesses interested in creating and managing a website. It is based in Delaware.
AthenaHQ provides generative engine optimization (GEO) services within the artificial intelligence (AI) and digital marketing sectors. The company offers tools for monitoring AI-generated content, identifying content gaps, and analyzing brand mentions. AthenaHQ serves businesses by offering strategies to optimize content for generative AI systems. It was founded in 2025 and is based in San Francisco, California.
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