Founded Year

2012

Stage

Angel - II | Alive

Total Raised

$404.38M

Revenue

$0000 

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-14 points in the past 30 days

About Whoop

Whoop produces wearable health technology within the fitness and health sectors. It offers a fitness tracker that monitors sleep, heart rate variability, resting heart rate, and physical strain. Whoop was formerly known as Bobo Analytics. It was founded in 2012 and is based in Boston, Massachusetts.

Headquarters Location

One Kenmore Square Suite 601

Boston, Massachusetts, 02215,

United States

833-948-0566

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ESPs containing Whoop

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Healthcare & Life Sciences / Digital Therapeutics & Wellness Tech

The fitness tracking apps market offers consumers a variety of solutions to track and monitor their physical activity, nutrition, and overall health. These apps use sensors on smartphones to collect data on steps taken, calories burned, heart rate, sleep patterns, and more. Companies in this market may also have a wearable, coaching platform, or exercise content. The data is then analyzed and pres…

Whoop named as Outperformer among 12 other companies, including Samsung, Google, and Nike.

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Research containing Whoop

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Whoop in 3 CB Insights research briefs, most recently on Aug 21, 2024.

Expert Collections containing Whoop

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Whoop is included in 6 Expert Collections, including Direct-To-Consumer Brands (Non-Food).

D

Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

U

Unicorns- Billion Dollar Startups

1,297 items

S

Smart Home & Consumer Electronics

1,234 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.

D

Digital Health

12,122 items

The digital health collection includes vendors developing software, platforms, sensor & robotic hardware, health data infrastructure, and tech-enabled services in healthcare. The list excludes pureplay pharma/biopharma, sequencing instruments, gene editing, and assistive tech.

P

Precision Medicine Tech Market Map

160 items

This CB Insights Tech Market Map highlights 160 precision medicine companies that are addressing 9 distinct technology priorities that pharmaceutical companies and healthcare providers face.

T

Tech IPO Pipeline

257 items

The tech companies we think could hit the public markets next, according to CB Insights data.

Whoop Patents

Whoop has filed 74 patents.

The 3 most popular patent topics include:

  • cardiac arrhythmia
  • physical exercise
  • activity trackers
patents chart

Application Date

Grant Date

Title

Related Topics

Status

3/24/2021

2/11/2025

Menstrual cycle, Human female endocrine system, Cardiac arrhythmia, Fertility, Human reproduction

Grant

Application Date

3/24/2021

Grant Date

2/11/2025

Title

Related Topics

Menstrual cycle, Human female endocrine system, Cardiac arrhythmia, Fertility, Human reproduction

Status

Grant

Latest Whoop News

Are Whoop Fitness Trackers Worth Buying? Here's What Users Say

Nov 8, 2025

Tada Images/Shutterstock Unlike with most wearables and other smart fitness gadgets altogether, the first thing you'll notice about WHOOP from actual wearers is how often the conversation revolves around commitment rather than features. One Redditor put it bluntly : "Personally for me specifically, I found the Whoop to be absolutely not worth the money. I found it unreliable and more of a hassle to check than a habit." However, not everyone shares that sentiment. "I love my Whoop. It's been insightful for my sleep, general health tracking, and was amazing when I started on some new blood pressure meds," wrote another seasoned user . That disparity right there sums up the Whoop experience. Suffice it to say, the tracker is built for people who take their training seriously; you know, those who treat data on recovery, strain, and sleep as part of the workout rather than merely background stats. Reviewers at T3 agree, describing it as "distraction-free fitness and health tracking" rather than another smartwatch trying to do everything at once. Still, opinions differ on the price tag. An irate Reddit user admitted , "I love the Whoop, but it's not worth the price. I'd rather be free from it than pay another $200." From all these varied sentiments, the verdict is clear: WHOOP rewards commitment and is a daily source of motivation for athletes and people who care about the data. For anyone else who doesn't fall under that category, it could feel like a high-maintenance habit. Why fans stick around T. Schneider/Shutterstock So, what, then, keeps people in the "worth it" camp? From our findings, one answer kept coming up — meaningful insights that genuinely change behavior. As one WHOOP user shared : "The sleep tracker made me realise how much time I spent awake [...] it gave me a lot of epiphanies that made me change my sleep habits." Sentiments from tech reviewers aren't any different. As the T3 team put it in their review , "The Whoop [...] is an excellent fitness tracker but mainly for those who prefer to train hard and would like to know when to slow down a bit." They also noted that wearing it day and night — using recovery as a training variable — is what gives it its magic. Others praised its comfort, with one frequent contributor in the thread going : "The Obsidian band that came with the 5.0 is great, does not at all feel cheap. Very soft and comfortable, and well made." To some, usability is where it's at. As stated in one comment : "The trends and data felt more usable than every other wearable." And it's not just fan chatter. According to Wareable , WHOOP is "a tool that has a single message: go to bed on time, get enough sleep." In short, for real fans, WHOOP is worth its price because it helps them pay attention to their everyday choices, effort, and rest. However, if you do nothing with that data, it then becomes just another wristband. The trade-offs you'll want to know charnsitr/Shutterstock This is where the arguments over cost, hardware quirks, and trust become more heated. In defense of the investment, a loyal WHOOP user wrote : "I've been using WHOOP since 2019 [...] for me, it's definitely worth the investment, especially if you're serious about your health." Another Redditor reviewing the 5.0 version added: "After one week with the 5.0 I overall agree with this review [...] battery is a huge plus, band is comfortable [...] some issues [...] steps algorithm seems way off." Others, however, fiercely pushed back hard, with one user writing : "It's only a matter of time before everything Whoop does is on the Apple Watch [...] and no subscription." The sentiment isn't all that different over on YouTube. In his review of the Whoop 5.0 , UltraLinx praised the device's activity tracking and health tracking, even claiming it was superior to the Apple Watch . However, he goes on to admit that "as great of a device it is, the monthly subscription that I was happy to pay, not really anymore." Meanwhile, just recently, Android Central reported on an ongoing legal dispute between WHOOP and the FDA regarding its "blood pressure insights" feature, which some users now see as a red flag. Between constant wear, syncing, and data tracking, one thing remains clear — the WHOOP lifestyle requires discipline. So, if you're the type of person who thrives on structure, it can be an empowering companion. How we gathered real user insights Viktoriia BV/Shutterstock To get a true idea of what WHOOP users think, we based this article on verified user experiences and publicly accessible reviews across different platforms. This includes raw comment threads on Whoop subreddits, firsthand impressions from YouTube reviewers, as well as professional write-ups from accessible sources like T3, Wareable, and Android Central. We also focused more towards long-term users who've had the WHOOP experience for months or even years, as opposed to trial users who only tried it for a few days. For openness and context, we've linked directly to the Reddit user's comments when quoting them, and we've never used any posts behind a paywall or requiring a login. Moreover, we sampled posts that reflect both extremes of the sentiment spectrum, including users who vouch for WHOOP's recovery and sleep-tracking features and those who were done with it after the trial period, to maintain as much balance as possible. Also, since earlier reviews often mentioned outdated firmware or features, we reviewed recent threads (2023-2025) to gather input on newer hardware, such as the WHOOP 5.0 and MG versions. It's also worth mentioning that no affiliate programs, brand partnerships, or compensation influenced the findings.

Whoop Frequently Asked Questions (FAQ)

  • When was Whoop founded?

    Whoop was founded in 2012.

  • Where is Whoop's headquarters?

    Whoop's headquarters is located at One Kenmore Square, Boston.

  • What is Whoop's latest funding round?

    Whoop's latest funding round is Angel - II.

  • How much did Whoop raise?

    Whoop raised a total of $404.38M.

  • Who are the investors of Whoop?

    Investors of Whoop include Niall Horan, Cristiano Ronaldo, NextView Ventures, Accomplice, Thursday Ventures and 44 more.

  • Who are Whoop's competitors?

    Competitors of Whoop include Oura, Eli Health, Dozee, NYX Technologies, STAT Health and 7 more.

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Compare Whoop to Competitors

Oura Logo
Oura

Oura focuses on health tracking wearables in the wellness technology sector. Its main offering is the Oura Ring, a smart ring that collects biometric data to provide insights into sleep, fitness, and stress. It was founded in 2013 and is based in Oulu, Finland.

Withings Logo
Withings

Withings focuses on connected health technology in the consumer electronics industry. The company provides devices such as scales, hybrid watches, blood pressure monitors, and sleep analyzers that offer health measurements and information. Withings serves consumers who are interested in personal health monitoring and management. It was founded in 2008 and is based in Issy-les-Moulineaux, France.

NYX Technologies Logo
NYX Technologies

NYX Technologies serves as a neurotechnology company that focuses on sleep and wellness. The company offers a wearable headset designed for sleep quality using adaptive and science-backed methods. It primarily serves the health and wellness technology sector. It was founded in 2016 and is based in Haifa, Israel.

Empatica Logo
Empatica

Empatica is a company involved in medical devices and AI for remote patient monitoring within the healthcare industry. The company provides wearable technology and a health monitoring platform that collects and analyzes health data for clinical research and patient care. Empatica serves the healthcare sector, including pharmaceutical companies and clinical researchers. Empatica was formerly known as Physiio International. It was founded in 2011 and is based in Cambridge, Massachusetts.

Azumio Logo
Azumio

Azumio focuses on digital health solutions in the health and wellness industry. The company provides applications for tracking diet, fitness, and sleep, as well as an application programming interface and a software development kit for food recognition and diabetes testing, and management. The company was founded in 2011 and is based in Redwood City, California.

P
Palta

Palta is a technology company that develops products in the health sector. The company offers a range of applications including a period tracking app for women, a fitness coach powered by AI, and photo and video editing tools. Palta serves the health and fitness technology industry with a focus on women's health and personal well-being. Palta was formerly known as Haxus Ventures. It was founded in 2016 and is based in London, England.

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