Branch
Founded Year
2014Stage
Series F | AliveTotal Raised
$542MValuation
$0000Last Raised
$300M | 4 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-95 points in the past 30 days
About Branch
Branch focuses on transforming digital interactions between brands and users. The company offers solutions to deliver experiences, return on investment, wasted spend, and siloed attribution by integrating their technology into various marketing channels such as applications, web, email, social media, search, and paid advertisements. It serves the mobile ecosystem, with a customer base that includes a range of applications. It was formerly known as Pawprint Labs. It was founded in 2014 and is based in Palo Alto, California.
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ESPs containing Branch
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The mobile app marketing insights market provides software that measures and optimizes marketing and commerce activity within super app ecosystems such as WeChat, LINE, KakaoTalk, Grab, and Paytm. Also called super app analytics or private-domain marketing analytics, these platforms offer mini program and Official Account analytics, audience segmentation and social CRM, KOL and content performance…
Branch named as Leader among 8 other companies, including Grab, AppsFlyer, and Similarweb.
Branch's Products & Differentiators
Universal Ads
Complicated, cross-platform experiences are the norm and your mobile measurement partner (MMP) needs to keep up. Complex conversions that legacy systems miss or, worse, put into the wrong bucket, now show up where they belong. Optimize with granular data including down-funnel events combined across platforms, conversion rates compared by ad network, and long-term trends broken down by platform, ad set name, channel, and more. Retarget app users who see a web ad and then purchase in the app, attribute revenue to the web ad that drove the install, and measure cumulative revenue from users across both web and app. Increase conversions by taking new users straight to specific ad content after install, and run engagement campaigns to your existing users with built-in support for Universal Links and Android App Links.
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Research containing Branch
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Branch in 2 CB Insights research briefs, most recently on Aug 14, 2023.
Aug 14, 2023
The cookieless targeting market map
Expert Collections containing Branch
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Branch is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,309 items
Tech IPO Pipeline
568 items
Targeted Marketing Tech
659 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Retail Media Networks
467 items
Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.
Branch Patents
Branch has filed 114 patents.
The 3 most popular patent topics include:
- social networking services
- computing platforms
- cloud platforms
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
2/19/2024 | 1/14/2025 | ER (TV series), Software architecture, Social networking services, Network protocols, Computing platforms | Grant |
Application Date | 2/19/2024 |
|---|---|
Grant Date | 1/14/2025 |
Title | |
Related Topics | ER (TV series), Software architecture, Social networking services, Network protocols, Computing platforms |
Status | Grant |
Latest Branch News
Nov 1, 2025
01.11.2025 - 13:53:02 Der totgeglaubte Nova Launcher meldet sich zurück: Diese Woche erhielt die beliebte Android-App überraschend ein Update, obwohl ihr Gründer das Unternehmen bereits verlassen hatte. Nutzer zeigen sich begeistert und skeptisch zugleich. Die Zukunft von Nova Launcher schien besiegelt, als Gründer Kevin Barry im September 2025 seinen Weggang von Branch Metrics verkündete. Das ursprüngliche Entwicklerteam war bereits zuvor entlassen worden – Barrys Abgang galt als finaler Sargnagel für den legendären Launcher. Doch dann kam Version 8.1.3. Das erste Update seit Mai 2024 rollte völlig unerwartet über den Beta-Kanal des Google Play Store aus. Die Frage steht im Raum: Ist das die Wiederbelebung oder der letzte Abschiedsgruß? Nach monatelangem Stillschweigen brachte die neue Version zahlreiche Neuerungen mit sich. Der “Nova Now”-Feed und die dazugehörigen “Cards” erhielten eine umfassende Überarbeitung. Herzstück der Aktualisierung sind die komplett neu gestaltete Media Card, eine frische Weather Card und eine überarbeitete Calendar Card. Zusätzlich können Nutzer jetzt Farbanpassungen in Nova Now vornehmen und ihren Web-Suchverlauf direkt im Launcher speichern. Die Kompatibilität mit aktuellen Android-Versionen wurde ebenfalls verbessert – ein wichtiger Punkt für Besitzer neuerer Geräte. Reddit-User entdeckten als erste die erweiterte Spotify-Integration und die modernisierte Benutzeroberfläche mit mehr Kontrollmöglichkeiten über Informations-Feed und Launcher-Optik. Die Wahrheit hinter dem Comeback Doch die Freude wird durch die Hintergründe gedämpft. Ex-Nova-Entwickler Rob Wainwright klärte auf Discord über die wahren Umstände auf: “Niemand aus dem ursprünglichen Nova-Team arbeitet mehr bei Branch Metrics. Die meisten Änderungen in diesem Update wurden vom ursprünglichen Team vor über einem Jahr entwickelt, bevor sie das Unternehmen verließen.” Seine Warnung folgte prompt: “Wir können keine Garantien bezüglich Datensammlung oder Analytics geben.” Anzeige: Angesichts der Unsicherheit rund um Datensammlung und Analytics: Schützen Sie Ihr Android mit den 5 wichtigsten Maßnahmen – ohne teure Zusatz-Apps. Der kostenlose Ratgeber erklärt Schritt für Schritt, wie Sie WhatsApp, Online-Banking und Shopping sicher nutzen und welche Einstellungen sofort mehr Privatsphäre bringen. Tipp 3 schließt eine oft unterschätzte Lücke. Jetzt kostenloses Android‑Sicherheitspaket anfordern Das Update entpuppt sich damit als Veröffentlichung alter, ungenutzter Code-Bestände – kein Zeichen für aktive Weiterentwicklung bei Branch Metrics. Für die Nova-Community ist das ein bitterer Beigeschmack: Ein letztes Geschenk der Original-Entwickler, aber auch die Erinnerung an eine ungewisse Zukunft. Kostenloses Weekend: Premium-Apps im Angebot Während das Nova-Drama die Android-Welt beschäftigt, können sich Nutzer mit zahlreichen App-Schnäppchen ablenken. Mehrere hochwertige Premium-Titel sind derzeit zeitlich begrenzt kostenlos verfügbar: Aktuell kostenlos: – SPHAZE: Sci-fi puzzle game – Entspannendes Science-Fiction-Rätselspiel – Undead City: Survivor Premium – Action-geladenes Zombie-Survival-Game – Heroes Infinity Premium – Rollenspiel mit epischen Heldenschlachten – Word Tower – Premium Puzzle – Wortfindungsspiel für Sprach-Enthusiasten Icon-Pakete gratis: – Squid – Icon Pack – Bunte, cartoon-inspirierte Symbole Starke Preisreduzierungen:
Branch Frequently Asked Questions (FAQ)
When was Branch founded?
Branch was founded in 2014.
Where is Branch's headquarters?
Branch's headquarters is located at 195 Page Mill Road, Palo Alto.
What is Branch's latest funding round?
Branch's latest funding round is Series F.
How much did Branch raise?
Branch raised a total of $542M.
Who are the investors of Branch?
Investors of Branch include NEA, Lafayette Plug and Play Accelerator, weXelerate, Pear VC, Madrona Venture Group and 22 more.
Who are Branch's competitors?
Competitors of Branch include MoEngage, mParticle, Singular, CleverTap, Leanplum and 7 more.
What products does Branch offer?
Branch's products include Universal Ads and 4 more.
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Compare Branch to Competitors
AppsFlyer provides marketing measurement and analytics within the digital marketing sector. The company offers tools for measuring mobile marketing ROI, analyzing marketing data, and addressing ad fraud. AppsFlyer's solutions serve various sectors including gaming, shopping, and finance, allowing businesses to make informed marketing decisions. It was founded in 2011 and is based in San Francisco, California.
CleverTap is a customer engagement platform that focuses on customer lifetime value across various industries. The company offers tools for customer data analytics, personalization, and omnichannel campaign orchestration, allowing businesses to create customer experiences. CleverTap serves sectors such as e-commerce, subscriptions, financial services, and gaming, providing solutions to improve engagement and retention. CleverTap was formerly known as WizRocket. It was founded in 2013 and is based in Mountain View, California.
Incremental specializes in retail media measurement and analytics within the advertising and marketing sector. The company offers a platform that provides real-time data analysis, predictive insights, and recommendations for optimizing retail media campaigns to drive incremental sales growth. Incremental serves businesses looking to enhance their advertising strategies with neutral, third-party measurement and standardized reporting across various retail media networks. It was founded in 2019 and is based in Baltimore, Maryland.
mediarithmics is a Customer Data Platform (CDP) that focuses on marketing personalization and audience monetization. The company offers a SaaS solution that enables real-time segmentation, granular targeting, and omnichannel campaign deployment for various user levels, from beginners to tech-savvy professionals. mediarithmics primarily serves the retail and media sectors, providing tools for data-centric marketing, advertising operations, and data science teams. It was founded in 2013 and is based in Paris, France.
Singular is a company focused on marketing analytics and attribution within the digital advertising industry. It provides services including mobile attribution, cost aggregation, fraud prevention, and marketing ETL, aimed at offering marketers insights into their advertising performance and ROI. Singular serves sectors such as agencies, e-commerce, finance, gaming, and travel. It was founded in 2014 and is based in San Francisco, California.
Kochava is a data solutions company that focuses on omnichannel measurement, attribution, and campaign management within the advertising technology sector. The company provides services that allow advertisers and publishers to track and analyze the effectiveness of their marketing campaigns across various channels while maintaining privacy compliance. Kochava's solutions support different industries such as gaming, fintech, food and drink, media and entertainment, travel, and eCommerce. It was founded in 2011 and is based in Sandpoint, Idaho.
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