Grover
Founded Year
2015Stage
Bridge | AliveTotal Raised
$2.35BValuation
$0000Last Raised
$54.65M | 1 yr agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+2 points in the past 30 days
About Grover
Grover is a company that provides technology rentals within the consumer electronics sector. It offers tech products such as smartphones, laptops, and smartwatches on a monthly rental basis, serving individual consumers and businesses with services that include tech procurement and management. Grover was formerly known as ByeBuy. It was founded in 2015 and is based in Berlin, Germany.
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Grover's Product Videos
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Grover's Products & Differentiators
Consumer electronics rental
Grover is the European leader in consumer electronics rental commerce, offering its users access to the latest technology in a flexible, monthly subscription model. Founded in 2015 by Michael Cassau, Grover's mission is to find innovative new ways to give people access to the technology they want. Both consumers and businesses can choose from more than 3,000 tech products - from smartphones and laptops to gaming, VR and smart home gadgets. Grover's service allows its users to keep, change, buy or return products according to their individual needs.
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Expert Collections containing Grover
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Grover is included in 4 Expert Collections, including E-Commerce.
E-Commerce
11,808 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,297 items
On-Demand
1,244 items
Smart Home & Consumer Electronics
1,234 items
This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.
Grover Patents
Grover has filed 11 patents.
The 3 most popular patent topics include:
- lighting
- social networking services
- video game content ratings systems
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
6/1/2022 | 10/15/2024 | Role-playing video games, Lighting, Bones of the head and neck, Video game music discographies, Video game soundtracks | Grant |
Application Date | 6/1/2022 |
|---|---|
Grant Date | 10/15/2024 |
Title | |
Related Topics | Role-playing video games, Lighting, Bones of the head and neck, Video game music discographies, Video game soundtracks |
Status | Grant |
Latest Grover News
Oct 21, 2025
Grover appoints new CEO Rob Straathof Augmentum portfolio company Grover, Europe’s leading provider of consumer electronics subscriptions, has appointed Rob Straathof as its new Chief Executive Officer. The appointment comes on the heels of the company’s successful refinancing and represents a key milestone in Grover’s strategic journey toward accelerated growth and deeper customer engagement. Rob brings over two decades years of experience across startups and global companies. At Grover, Rob will focus on enhancing the customer experience while driving sustainable, long-term growth through accessible and flexible technology solutions.
Grover Frequently Asked Questions (FAQ)
When was Grover founded?
Grover was founded in 2015.
Where is Grover's headquarters?
Grover's headquarters is located at Potsdamer Strasse 125, Berlin.
What is Grover's latest funding round?
Grover's latest funding round is Bridge.
How much did Grover raise?
Grover raised a total of $2.35B.
Who are the investors of Grover?
Investors of Grover include Circularity Capital, Augmentum Fintech, Korelya Capital, Energy Impact Partners, Cool Japan Fund and 31 more.
Who are Grover's competitors?
Competitors of Grover include refurbed, Reebelo, finloup, Back Market, Swappie and 7 more.
What products does Grover offer?
Grover's products include Consumer electronics rental.
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Compare Grover to Competitors
Back Market sells refurbished electronics across various sectors. The company offers a variety of restored devices, providing consumers with alternatives to new technology while addressing sustainability. It also engages in initiatives related to electronic waste and supports the right to repair in the technology industry. The company was founded in 2014 and is based in Paris, France.
Swappie operates within the consumer electronics sector, focusing on an online marketplace for refurbished iPhones. The company sells refurbished devices to individual consumers. It was founded in 2016 and is based in Helsinki, Finland.
Reebelo offers a marketplace specializing in refurbished technology and lifestyle products. The company offers a range of expertly refurbished electronics such as laptops, tablets, smartphones, and home appliances, providing consumers with cost-effective alternatives to new products. Reebelo's services cater to environmentally conscious consumers looking to purchase tech devices at reduced prices while supporting the circular economy. It was founded in 2019 and is based in San Mateo, California.
HyperXchange refurbishes and resells electronics, primarily in the technology sector. The company provides refurbished smartphones, laptops, and lifestyle electronics, using a diagnostic AI and a refurbishment process. HyperXchange serves consumers seeking refurbished products. It was founded in 2016 and is based in Kolkata, India.
CExchange provides electronics trade-in and recycling services within the retail sector. The company offers buyback and returns management programs to promote the reuse of electronic devices, while ensuring responsible recycling through R2-certified partners for devices that are no longer usable. CExchange serves the retail industry, including clients such as eBay, Walmart, and Microsoft Stores. It is based in Carrollton, Texas.
refurbed operates in the refurbished products sector. It offers a wide range of refurbished products, including electronics, household appliances, sports equipment, and more. Its products undergo a 40-step refurbishment process to ensure they function like new. It was founded in 2017 and is based in Vienna, Austria.
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