
Cloudinary
Founded Year
2012Stage
Secondary Market | AliveValuation
$0000Last Raised
$100M | 4 yrs agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+84 points in the past 30 days
About Cloudinary
Cloudinary is a platform specializing in media management, focusing on the optimization and delivery of images and videos across various channels. The company offers services that include automated image and video optimization and media management, catering to sectors such as e-commerce, media and entertainment, and travel and hospitality, by providing tools that integrate into existing tech stacks. It was founded in 2012 and is based in Santa Clara, California.
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Cloudinary's Product Videos
ESPs containing Cloudinary
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The enterprise video platforms market offers digital solutions that enable organizations to create, manage, and distribute video content for internal and external use. These platforms provide centralized systems for storing, sharing, and managing video assets, with features including real-time analytics, marketing automation integration, and secure live streaming. Enterprise video platforms help c…
Cloudinary named as Challenger among 14 other companies, including Kaltura, Panopto, and Vimeo.
Cloudinary's Products & Differentiators
Programmable Media
The most advanced media management solution on the market, Cloudinary allows its customers to manage any rich media format, harness AI to automate and save time, add overlays to personalize media more easily, and ensure images and videos are responsive not matter where those assets are being consumed.
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Expert Collections containing Cloudinary
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Cloudinary is included in 3 Expert Collections, including Conference Exhibitors.
Conference Exhibitors
5,302 items
Unicorns- Billion Dollar Startups
1,309 items
NRF Big Show 2025: Exhibitors
959 items
Cloudinary Patents
Cloudinary has filed 8 patents.
The 3 most popular patent topics include:
- videotelephony
- video codecs
- video hosting

Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
12/4/2022 | 3/4/2025 | Lossy compression algorithms, Open formats, Video codecs, Videotelephony, Video compression | Grant |
Application Date | 12/4/2022 |
|---|---|
Grant Date | 3/4/2025 |
Title | |
Related Topics | Lossy compression algorithms, Open formats, Video codecs, Videotelephony, Video compression |
Status | Grant |
Latest Cloudinary News
Nov 7, 2025
Cloudinary, the image and video platform that powers many of the world’s top brands, has been named a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms, marking Cloudinary’s second consecutive appearance in the report. “We are honored to be named a Visionary in digital asset management by Gartner,” said Rob Daynes, […]
Cloudinary Frequently Asked Questions (FAQ)
When was Cloudinary founded?
Cloudinary was founded in 2012.
Where is Cloudinary's headquarters?
Cloudinary's headquarters is located at 3400 Central Expressway, Santa Clara.
What is Cloudinary's latest funding round?
Cloudinary's latest funding round is Secondary Market.
Who are the investors of Cloudinary?
Investors of Cloudinary include Blackstone, Bessemer Venture Partners, Steve Blank and Salesforce Ventures.
Who are Cloudinary's competitors?
Competitors of Cloudinary include Uploadcare, SpeedSize, TwicPics, imgproxy, Bynder and 7 more.
What products does Cloudinary offer?
Cloudinary's products include Programmable Media.
Who are Cloudinary's customers?
Customers of Cloudinary include Neiman Marcus, Dune London, Apartment Therapy, Yahoo and Bombas.
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Compare Cloudinary to Competitors

Imgix provides visual media solutions within the technology sector. It has a platform for image and video processing, optimization, and delivery. The company's services are applicable to sectors that require digital media management and distribution. It was founded in 2011 and is based in San Francisco, California.
imgproxy is a company specializing in on-the-fly image processing and optimization within the image processing and management sector. The company offers a standalone server solution that enables resizing, optimizing, and converting images remotely, designed to enhance website and app performance while reducing storage and associated costs. imgproxy primarily serves sectors that require dynamic image handling, such as ecommerce platforms, real estate websites, and cloud-based services. It is based in Wilmington, Delaware.
Kraken.io provides image optimization and compression services for various digital formats within the web performance sector. The company offers an API, WordPress and Magento plugins, and a web interface to optimize and compress images, which may influence website load times and bandwidth usage. Kraken.io's services are available to clients including designers, developers, and e-commerce platforms, focusing on website performance and efficiency. It was founded in 2013 and is based in Berlin, Germany.

Bynder offers a digital asset management platform. It provides software-as-s services (SaaS) software allowing marketers to create, find and use their content. It offers creative automation, rebranding and brand pivots, digital experience, organizational scale, geographic expansion, and more. It primarily caters to consumer brands, technology, healthcare, finance and insurance, manufacturing and automotive, and other sectors. The company was founded in 2013 and is based in Amsterdam, Netherlands.

IntelligenceBank specializes in digital asset management, brand management, and marketing operations within the marketing technology sector. The company offers a platform that utilizes AI to manage digital assets, ensure brand consistency, and facilitate marketing compliance and operations. IntelligenceBank's solutions are intended for marketing leaders, legal teams, and creative professionals to manage resources and mitigate risks. It was founded in 2009 and is based in Southbank, Australia.

Bitmovin provides video streaming infrastructure, offering cloud-native solutions for media encoding, playback, and analytics. The company's products allow businesses to stream video globally across a range of devices. Bitmovin's technology supports workflows for video streaming, serving various sectors such as broadcast, corporate streaming, and entertainment. It was founded in 2012 and is based in Denver, Colorado.
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