Founded Year

2017

Stage

Series D | Alive

Total Raised

$276M

Last Raised

$125M | 1 yr ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+99 points in the past 30 days

About Cresta

Cresta operates as a generative artificial intelligence (AI) platform focused on the contact center industry. The company provides AI agents that assist human agents. Cresta's solutions aim to improve sales performance, customer care, retention, and collections across sectors such as finance, healthcare, and telecommunications. Cresta was formerly known as Grey Parrot. It was founded in 2017 and is based in Sunnyvale, California.

Headquarters Location

100 South Murphy Avenue Suite 300

Sunnyvale, California, 94086,

United States

916-445-1254

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Cresta's Product Videos

ESPs containing Cresta

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Enterprise Tech / Sales & Customer Service

The conversation intelligence market provides AI-powered platforms that analyze customer interactions across calls, emails, and messaging channels to extract actionable business insights. These solutions use natural language processing, speech recognition, and machine learning to automatically transcribe conversations, identify sentiment, detect topics and trends, and provide coaching recommendati…

Cresta named as Challenger among 15 other companies, including Salesforce, Gong, and HubSpot.

Cresta's Products & Differentiators

    Cresta for Sales for Revenue Growth

    Improve revenue performance by helping managers discover winning sales behaviors, determining whether those behaviors are being followed by their agents, and reinforcing behaviors in real-time with real-time agent guidance.

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Research containing Cresta

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Cresta in 2 CB Insights research briefs, most recently on Jul 17, 2025.

Expert Collections containing Cresta

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Cresta is included in 6 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

1,309 items

A

Artificial Intelligence (AI)

37,334 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.

A

AI 100 (All Winners 2018-2025)

300 items

The winners of the 4th annual CB Insights AI 100.

S

Sales & Customer Service Tech

739 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.

G

Generative AI

2,951 items

Companies working on generative AI applications and infrastructure.

A

AI agents & copilots

1,771 items

Companies developing AI agents, assistants/copilots, and agentic infrastructure. Includes pure-play emerging agent startups as well as companies building agent offerings with varying levels of autonomy.

Cresta Patents

Cresta has filed 14 patents.

The 3 most popular patent topics include:

  • diagrams
  • machine learning
  • artificial intelligence
patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/12/2021

8/16/2022

Diagrams, Systems engineering, Syntax, Fisheries science, Data management

Grant

Application Date

8/12/2021

Grant Date

8/16/2022

Title

Related Topics

Diagrams, Systems engineering, Syntax, Fisheries science, Data management

Status

Grant

Latest Cresta News

Aspect and Cresta Partner to Power Workforce Planning with Agentic AI

Oct 22, 2025

BOULDER, Colo., October 22, 2025 — Aspect, a leader in workforce engagement management, announced its partnership with Cresta, the leading contact center AI platform for human and AI agents. The collaboration brings together workforce optimization and AI-driven performance insight to deliver a smarter, connected system that transforms how contact centers plan, manage, and improve their operations. A Smarter Way to Optimize the Workforce Aspect Workforce™ enables teams to plan with confidence—from forecasting and scheduling to managing staffing and adherence. Alongside this product offering, Aspect’s workforce intelligence empowers organizations to navigate the new era of AI by transforming workforce data into actionable insights. Through this integration with Cresta, customers can extend Aspect’s workforce intelligence into coaching, quality, and conversation analytics. The result is a continuous performance cycle in which every forecast and schedule is informed by actual outcomes and each coaching moment is grounded in real data. “Aspect and Cresta share a common vision: empowering leaders with tools that guide, not just measure,” said Elizabeth Del Ferro, Aspect’s Chief Growth Officer. “By connecting workforce planning with AI coaching and quality insights, we’re helping customer experience teams forecast smarter and improve faster—all while elevating the agent experience.” This new partnership will streamline workflows, enhance fairness and transparency within the workplace, and identify opportunities for smarter planning, more targeted coaching, and continuous operational improvement. The impact for CX leaders includes: Improved forecast accuracy and scheduling confidence AI-driven quality management and coaching Higher agent retention through performance fairness and transparency Data-driven shift bidding and performance-based incentives A more connected, scalable foundation for AI-powered operations “AI-powered insights turn piecemeal coaching and quality management programs into a scalable and transformative growth driver,” said Alex Cramer, Chief Revenue Officer of Cresta. “By integrating Cresta’s Conversation Intelligence solution with Aspect’s leading Workforce Management offerings, we’re empowering businesses to make better-informed workforce decisions based on actionable insights from 100% of agent conversations.” As contact centers increasingly incorporate both human and AI agents, combining workforce management with quality management and coaching further sets organizations up for success. The combined solution creates a positive feedback loop between human and AI agents, harnessing insights from all channels to improve the customer experience. What This Means for Aspect Customers Aspect customers will benefit from more actionable workforce data, integrated with AI insights. This will unlock the customer’s ability to: Optimize every moment of employee time by linking schedule adherence and coaching Drive measurable performance improvement by feeding QA scores into shift planning Turn insight into action with call drivers and behavior trends powering “what-if” staffing scenarios

Cresta Frequently Asked Questions (FAQ)

  • When was Cresta founded?

    Cresta was founded in 2017.

  • Where is Cresta's headquarters?

    Cresta's headquarters is located at 100 South Murphy Avenue, Sunnyvale.

  • What is Cresta's latest funding round?

    Cresta's latest funding round is Series D.

  • How much did Cresta raise?

    Cresta raised a total of $276M.

  • Who are the investors of Cresta?

    Investors of Cresta include Andreessen Horowitz, Greylock Partners, Sequoia Capital, Tiger Global Management, JPMorganChase and 21 more.

  • Who are Cresta's competitors?

    Competitors of Cresta include Sierra, MosaicVoice, CallMiner, Parloa, Zelros and 7 more.

  • What products does Cresta offer?

    Cresta's products include Cresta for Sales for Revenue Growth and 3 more.

  • Who are Cresta's customers?

    Customers of Cresta include CarMax, Porsche and Cox Communications.

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Compare Cresta to Competitors

Observe.ai Logo
Observe.ai

Observe.ai focused on conversation intelligence, specifically in contact center operations using artificial intelligence. Their platform includes agent assist, interaction analysis, and quality assurance to support customer service. The company serves sectors like banking, financial services, healthcare, and insurance. It was founded in 2017 and is based in Redwood City, California.

Balto Logo
Balto

Balto specializes in artificial intelligence-powered real-time guidance for contact centers. Its main offerings include a platform that optimizes agent performance, enhances sales conversions, ensures compliance, and improves customer experiences. Its products are primarily sold to sectors such as insurance, financial services, healthcare, home improvement, collections, retail, and BPO. It was founded in 2017 and is based in Saint Louis, Missouri.

ASAPP Logo
ASAPP

ASAPP provides AI-native solutions for enterprise contact centers, focusing on automating interactions and improving service efficiency. The company offers products including generative AI agents that handle complex customer issues via voice or chat, and tools for agent support, interaction summarization, and call transcription. ASAPP serves industries that require customer service solutions such as travel, insurance, financial services, and retail. It was founded in 2014 and is based in New York, New York.

CallMiner Logo
CallMiner

CallMiner specializes in artificial intelligence (AI)-powered conversation intelligence and customer experience automation within various business sectors. The company offers a platform that captures, analyzes, and automates customer interactions. CallMiner's solutions cater to sectors such as retail, financial services, healthcare, and travel and hospitality, among others, by providing insights. It was founded in 2002 and is based in Waltham, Massachusetts.

Replicant Logo
Replicant

Replicant specializes in Contact Center Automation(CCA), focusing on customer service interactions through conversational AI. It offers a platform that automates customer service calls, facilitating conversations across voice, messaging, and digital channels, and aims to address a significant portion of these interactions without human involvement. Replicant serves enterprise contact centers in sectors including insurance, healthcare, and financial services. The company was founded in 2017 and is based in San Francisco, California.

Cogito Logo
Cogito

Cogito specializes in real-time artificial intelligence for contact centers, operating within the technology and customer service sectors. The company offers a suite of software products that provide real-time conversation intelligence, agent assistance, team performance dashboards, and customer and employee experience insights. The company's solutions are designed to enhance the emotional intelligence of agents, improve customer interactions, and optimize contact center operations. It was founded in 2007 and is based in Boston, Massachusetts.

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