Mall91 offers a vernacular social commerce platform. It provides services such as live video-based shopping, a local language voice recognition-based catalog, and Whatsapp-like chat-based checkouts. The company was founded in 2018 and is based in Noida, India.

HappyShappy is a social-commerce portal and discovery platform. The firm focusses on three things: being a social media platform, an aggregator of user-generated content and a commerce platform as well.

CityMall specializes in providing a range of products including groceries, lifestyle items, electronics, and fashion. The company offers an online shopping experience tailored to new internet users in smaller cities, towns, and villages, focusing on a community-led model to facilitate trust and familiarity with online transactions. CityMall primarily serves sectors such as the grocery industry, electronics retail, and fashion and lifestyle product markets. It was founded in 2019 and is based in Gurugram, India.

Meesho focuses on e-commerce accessibility. The company provides a platform that connects sellers, consumers, and entrepreneurs, facilitating online selling and buying. Meesho primarily serves small businesses and individual entrepreneurs aiming to establish an online presence. It was founded in 2015 and is based in Bengaluru, India.

KIKO TV is an AI-based short live video e-commerce platform as a solution for the Indian consumers.

Kiko Live operates as a digital platform supporting local retailers in entering the quick commerce sector. The company provides services for retailers to manage home delivery businesses, including cataloguing, payment solutions, and hyperlocal delivery. Kiko Live serves the retail grocery sector and integrates with open network for digital commerce (ONDC) and other quick commerce applications. It was founded in 2020 and is based in Mumbai, India.