Sep 11, 2025

Fabric Launches AI Platform Orchestra to Automate Fulfillment AI-powered tools that unify robotics, customer experience, inventory and labor into one intelligent system Fabric , the technology company reshaping retail fulfillment, today launched Orchestra, an AI-native software suite that closes the gap between automation and business outcomes. By combining the speed and precision of robotics with AI-powered decision-making, Orchestra enables retailers to cut costs, reduce shrink, and deliver better customer experiences, without adding complexity or training burdens. Designed with the realities of retail in mind, Orchestra helps teams onboard new employees faster, makes automation tools intuitive and accessible for everyone, and brings intelligence to everyday tasks like inventory management and storage optimization. With Orchestra, fulfillment isn’t just automated, it’s smarter, simpler, and ready to scale. Retailers today face rising labor costs, unpredictable supply chains and mounting pressure to deliver faster, more accurate fulfillment. Retail shrinkage consumes 1.6%-2% of annual sales, totaling over $121 billion in losses, while training a single frontline employee can cost up to $4,600 , expenses that add up quickly in a high-turnover environment. Despite investments in automation hardware, many fulfillment operations still rely on manual coordination, fragmented systems, and costly human oversight. These bottlenecks erode margins and limit scalability. A recent study by Progressive Grocer finds that about two-thirds of retailers plan to boost their technology budgets, with a similar proportion expecting to maintain or increase spending on new technology implementations. Key investment areas include electronic shelf labels, workforce management tools, and AI/machine learning solutions. Central to this shift toward democratized fulfillment are the many innovative capabilities within the Orchestra suite, such as Ops Pilot and the Digital Planogram. Ops Pilot Ops Pilot acts as an AI-powered operations assistant, like ChatGPT for the warehouse floor, designed to flatten the learning curve for every employee. By enabling simple, conversational interactions with the fulfillment system, Ops Pilot helps staff of any experience level get real-time insights, asking questions like “How many orders did we pick yesterday?” and troubleshoot tasks without formal training. This reduces reliance on highly skilled labor, accelerates onboarding and empowers teams to become productive faster. In a labor market defined by high turnover, rising costs, and persistent staffing challenges, these advantages are game-changing. By handling everything from daily metrics to on-the-fly problem solving, Ops Pilot helps every worker become a confident, capable contributor, building a more agile and self-sufficient workforce. Digital Planogram Complementing this is the Digital Planogram, a visual orchestration tool that brings retail merchandising strategies into the automated warehouse. By mirroring store layouts and providing real-time recommendations on inventory replenishment, SKU placement, and promotional displays, it turns complex decisions into simple, everyday actions for frontline staff. Rather than relying on manual adjustments or static plans, the Digital Planogram adapts dynamically to demand patterns and inventory levels, helping retailers optimize space, improve stock accuracy, and reduce costly errors. In early deployments, retailers have reported measurable gains in inventory turnover and margin protection, transforming layout optimization from a back-office function into a frontline advantage. The Software Brain for Smarter Fulfillment Orchestra serves as the coordination and intelligence layer across every aspect of fulfillment: inventory, labor, order management, delivery, and robotics. It translates automated movements into business outcomes, bridging the gap between warehouse operations and retail goals. Designed with insights from Fabric’s own fulfillment centers, the suite addresses real-world bottlenecks retailers face on the ground. Three Core Pillars of Fulfillment Intelligence Customer Experience and Growth: Enhance order accuracy, support same-day delivery, and enable personalized experiences to drive customer loyalty and top-line growth. Supply Chain and Inventory Management: Reduce shrinkage, expand SKU assortments, and ensure real-time availability through AI-powered analytics. Robotic Facility Operations: Simplify labor tasks, streamline warehouse workflows, and accelerate onboarding with automation-first tools like Ops Pilot. “Orchestra is transforming fulfillment. It’s more than software powering robots, it’s a platform built from the retailer’s perspective,” said Ori Avraham, co-founder and vice president of product at Fabric. “By equipping site managers, supply chain planners and customer experience leaders with the tools they need, Orchestra bridges the gap between automation and business outcomes. This is about more than efficiency, it’s about helping retailers cut costs, work smarter and deliver the seamless customer experience that defines modern commerce.” Orchestra is generally available now. To learn more about Orchestra, visit here . Explore Fabric’s full suite of proprietary, end-to-end systems here . Fabric Fabric is a world-class automated fulfillment solution that enables retailers to achieve profitable e-commerce fulfillment with high-throughput and high-density automation. Our automated fulfillment solution combines state-of-the-art hardware and software, meticulously designed through years of experience operating e-commerce and grocery sites. Through technology and vast experience, Fabric ensures that each aspect of the fulfillment process, from inbound to outbound, is optimized to rival the harmonious performance of a symphony. With Fabric, retailers gain the tools they need to stay ahead in the rapidly evolving e-commerce landscape and unlock business value to meet customers wherever and whenever they are. Fabric, Mastering the Fulfillment Symphony.Fabric was established in 2015 and has raised $375 million from leading investor partners, including Temasek, Corner Ventures, Union Tech Ventures, Playground, Innovation Endeavors and Aleph. Visit getfabric.com. previous post Fabric is a world-class automated fulfillment solution that enables retailers to achieve profitable e-commerce fulfillment with high-throughput and high-density automation. Our automated fulfillment solution combines state-of-the-art hardware and software, meticulously designed through years of experience operating e-commerce and grocery sites. Through technology and vast experience, Fabric ensures that each aspect of the fulfillment process, from inbound to outbound, is optimized to rival the harmonious performance of a symphony. With Fabric, retailers gain the tools they need to stay ahead in the rapidly evolving e-commerce landscape and unlock business value to meet customers wherever and whenever they are. Fabric, Mastering the Fulfillment Symphony.Fabric was established in 2015 and has raised $375 million from leading investor partners, including Temasek, Corner Ventures, Union Tech Ventures, Playground, Innovation Endeavors and Aleph. Visit getfabric.com. Related posts