Nov 7, 2025

By William Jepma , Writer, Editor, and Analyst at Solutions Review The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of November 7th. This round-up covers announcements and updates from Sitecore, Qualtrics, TrueDialog, and more. Keeping tabs on the most relevant  CRM  and  MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from November 7th. For early access to all the expert insights published on Solutions Review, join Insight Jam , a community dedicated to enabling the human conversation on AI. Top MarTech News From the Week of November 7th, 2025 Fullstory, a behavioral data company, has announced its acquisition of Usetiful, a digital adoption platform recognized for its deployment of guides and surveys within applications. The acquisition will extend Fullstory’s capabilities into the real-time delivery of personalized experiences that drive business outcomes, including higher user engagement, improved conversion rates, and greater feature adoption. Additionally, the acquisition will allow Fullstory customers to connect insights directly to action, empowering them to offer real-time, personalized support when high-value customers show signs of frustration. Merkle, a customer experience transformation consultancy, has announced an agreement with Airship and Salesforce Marketing Cloud to create a solution for more connected customer loyalty experiences on mobile devices. With this partnership, brand marketers and product managers who leverage Salesforce for loyalty management can tap into Airship to turn mobile signals from their customers into action, loyalty, and value. David Novak, Global Head of CRM at Merkle, says, “By bringing these two exceptional providers together with Merkle’s leading data and identity spine, and client first-party data, we can unlock more relevant and engaging mobile loyalty opportunities than ever before.” TrueDialog, an enterprise-grade SMS texting solution, has launched its newest HubSpot SMS integration. The new integration will enable HubSpot users to send one-to-one and mass SMS messages using 10DLC numbers and/or short codes, all within their HubSpot environment. This can help drive higher response rates and faster conversions compared to email and phone calls. Teams can also use the integration to trigger SMS messages automatically via HubSpot workflows, engage customers directly from HubSpot contact records, leverage automatic opt-out handling, personalize messages with any token, and manage high-volume bulk SMS sends. Expert Insights Section Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros . The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools. Dr. Laurie Cure, the CEO at Innovative Connections, offers commentary on the soft skills crisis, why Gen Z struggles, and how leaders can help. In her article, she says, “Helping Gen Z thrive doesn’t require lowering expectations or ignoring accountability. It requires meeting them where they are and guiding them forward with intention. The payoff is more than just smoother meetings or better communication—it’s a stronger, more resilient company culture that grows alongside its people.”