Founded Year

2016

Stage

Series D | Alive

Total Raised

$165M

Valuation

$0000 

Last Raised

$65M | 4 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-70 points in the past 30 days

About Upside

Upside operates as a retail technology company. The company's main service is a mobile application that offers cash-back rewards to consumers for their everyday purchases such as gas, groceries, and food. It primarily serves the retail industry. Upside was formerly known as GetUpside. It was founded in 2016 and is based in Washington, District of Columbia.

Headquarters Location

1701 Rhode Island Avenue

Washington, DC, 20036,

United States

855-252-2151

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ESPs containing Upside

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Enterprise Tech / Marketing & Ad Tech

Platforms that provide comprehensive loyalty program design, management, and optimization capabilities across online and offline channels. These solutions offer rules engines, member management, analytics, personalization, omnichannel integration, and ROI tracking. Includes both full-featured platforms and API-first solutions that enable custom loyalty program development.

Upside named as Leader among 15 other companies, including Salesforce, PAR, and Yotpo.

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Expert Collections containing Upside

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Upside is included in 6 Expert Collections, including Conference Exhibitors.

C

Conference Exhibitors

5,302 items

L

Loyalty & Rewards Tech

621 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs including loyalty software, AI-powered loyalty, blockchain-powered loyalty, and more.

U

Unicorns- Billion Dollar Startups

1,309 items

S

Store tech (In-store retail tech)

1,840 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.

R

Restaurant Tech

1,285 items

A

Artificial Intelligence (AI)

20,894 items

Upside Patents

Upside has filed 4 patents.

The 3 most popular patent topics include:

  • behaviorism
  • network protocols
  • computer memory
patents chart

Application Date

Grant Date

Title

Related Topics

Status

11/17/2023

11/5/2024

Behaviorism, Network protocols, Computer memory, Identifiers, Data management

Grant

Application Date

11/17/2023

Grant Date

11/5/2024

Title

Related Topics

Behaviorism, Network protocols, Computer memory, Identifiers, Data management

Status

Grant

Latest Upside News

These 5 Growing Companies Empower People to Pursue Impactful Work Vibe.co Secures $50M to Scale Its AI-Powered Ad Platform AI-Na...

Oct 2, 2025

Senior Product Engineer • Stepful Stepful is a learning platform dedicated to re-imagining healthcare training for allied health professional jobs, such as medical assistants, pharmacy technicians and surgical technologists. Tell us about Stepful’s mission. How does that mission influence the company culture, and did it impact your decision to join the team? Stepful is on an ambitious mission to help learners launch high-demand health careers with an inspired learning and careers platform. This mission permeates every aspect of the company culture, and from what I’ve seen during my time here, it really focuses everyone’s daily decisions for the better. Stepful’s mission impacted my decision to first apply to the company because I was looking for a mission-driven organization within the edtech sector, having worked in that industry previously. More importantly, however, the more I learned about Stepful’s mission to launch learners into health careers, the more I realized that this was strikingly similar to my own personal life goals, as I had extensively volunteered with community organizations with this same mission, albeit in the tech space. Although the industries, healthcare and technology, are different, the impact that I wanted to make in the world was the same, and I found that Stepful’s mission and my personal goals are perfectly aligned in this respect. Because of this, since having joined the company, I find that I am highly gratified and motivated in my day-to-day work. From your perspective, how does your work connect to the overall company mission? As a product engineer on the learning team, I deliver a quality learning product that helps students achieve their goals and secure careers in healthcare. The work my team and I do is a critical part of Stepful’s overall mission: to launch students into high-demand healthcare careers. We build the platform that starts this student journey, successfully delivering them to our career services platform, where they can begin their job search. “The work my team and I do is a critical part of Stepful’s overall mission: to launch students into high-demand healthcare careers.” Because our work is so critical, every project feels directly connected to the company’s mission. For example, our learning platform traditionally offered a linear learning-to-externship experience. I recently helped launch a new onsite learning platform for students participating in a Stepful course alongside an apprenticeship. By more seamlessly integrating the didactic and on-the-job training, I saw a direct link between the engineering work I was doing and our company’s core mission of launching healthcare careers. This makes every project feel urgent and meaningful. What advice would you give a jobseeker hoping to join Stepful? Stepful employees genuinely live our company values. A successful job seeker will resonate with these principles — ”Care First,” “Learn Quickly,” “Build Together” and “Own It” — as they are fundamental to our culture. We encourage you to let these values guide your approach throughout the application process, from how you navigate the job listing to how you solve problems presented in interviews. On the engineering team, we specifically look for candidates who demonstrate these values. For instance, a great candidate might show they care first by being deeply product-minded, focusing on delivering a high-quality product that provides a joyful experience for our students. Our product engineers work in close collaboration with the product team to ensure this happens. Alternatively, a strong candidate could be someone who shows they own it by taking on any project or task, big or small, and seeing it through to completion. Our engineers are given a great deal of ownership and aren’t afraid to make informed decisions about their work. By embodying these values, you’ll not only succeed in our interview process but also thrive as a member of our team. Senior Manager of Consumer Analytics • Upside Upside ’s mobile app enables consumers to earn cash back on purchases at restaurants, grocery stores and gas stations. Tell us about Upside’s mission. How does that mission influence the company culture, and did it impact your decision to join the team? At Upside, our mission is simple and bold: We exist to advance the economic power of people living and working in the real world. We’ve already put over $1 billion back into people’s pockets by connecting them with retailers on our two-sided marketplace. The best part is, we’re just getting started. That mission shapes how we work: We act like owners, make everything measurable and build for real people. It absolutely influenced my decision to join. I’ve spent my career in mission-driven roles, and I love that we also commit 1 percent of revenue to offset emissions and fight food waste. The more we grow, the more good we do. It’s rewarding being in a data-driven role at a truly data-driven company. One fun cultural touchstone is celebrating “twinning,” when multiple people on the team wear the same outfit. Whenever this happens, we snap a photo and post it to Slack! “I’ve spent my career in mission-driven roles, and I love that we also commit 1 percent of revenue to offset emissions and fight food waste.” From your perspective, how does your work connect to the overall company mission? As a product analytics manager, I helped build App 360, a suite of dashboards that keeps our team dialed into product performance. Living our “Make it Measurable” value, we’ve used these insights to spot friction in the user journey, prioritize fixes and even catch bugs early so we can ship better experiences faster. Measuring app performance leads to better user experience, which leads to more successful trips and more cash back in people’s pockets. What advice would you give a jobseeker hoping to join Upside? Start by using the Upside app at a gas station, grocery store or restaurant near you. Seeing the marketplace in action is the best intro. Then come ready to “Be an Owner:” Propose what you’d improve and why; “Make it Measurable:” Bring a hypothesis and the metrics you’d track; and “Represent the Real World:” Consider both consumers and retailers. Senior Vice President of People • Bilt Bilt ’s loyalty program enables people to earn points and access benefits on rent payments, condominium and co-op fees, fitness classes and more. Tell us about Bilt’s mission. How does that mission influence the company culture, and did it impact your decision to join the team? Bilt’s mission is simple: to help people love where they live. We believe you should be rewarded for the 80 percent of your spend that happens in and around your home, from paying rent to dining in your neighborhood. When we build the ecosystem right, everyone wins — our members, our Alliance partners and our merchants. That mission shapes our culture in a very real way. We aren’t building a product for a distant audience; we are our own best test group. Most of us are renters and city dwellers ourselves, so every feature or benefit we create feels like we’re building for a friend. It creates a culture of ownership and pride, where every idea on the table has the potential to shape the daily lives of millions. It was a major reason I joined the team. The mission combines ambition with authenticity. We’re not just innovating for growth’s sake; we’re building something we’d personally use and love. That alignment made the decision to join Bilt an easy one. “Most of us are renters and city dwellers ourselves, so every feature or benefit we create feels like we’re building for a friend.” From your perspective, how does your work connect to the overall company mission? My goal is to make sure people love their jobs at Bilt and feel both challenged and fulfilled in them. I draw inspiration directly from our product. Just like Bilt members enjoy an exclusive rewards ecosystem, I see our employee experience as building a kind of “membership club” for some of the most ambitious and innovative people in New York City. If I do my job right, the person sitting next to you becomes your biggest motivator. Ambitious people need other ambitious people to push them further, and our culture of ownership and high performance reflects that. For example, we’ve designed our compensation philosophy to reward ownership and impact rather than titles. Whether you’re a manager or an expert, your growth is defined by what you build and contribute, not by climbing a traditional ladder. That principle ties directly back to our mission of helping people love where they live, because our team has to love where they work first. What advice would you give a jobseeker hoping to join Bilt? Come ready to do the best work of your career. Bilt is a place for builders, people who thrive on solving hard problems and turning ambitious ideas into reality. The most successful people here focus on simple, iterative progress and don’t wait for a perfect roadmap to get started. And just as important, know that only half your job is written down on the page. The other half hasn’t been discovered yet. Our culture rewards curiosity, ownership and the ability to see opportunities others might miss. If that excites you, you’ll feel right at home at Bilt. Partnerships Success Manager • Healthee Employees can use Healthee ’s AI-powered platform to access, manage and navigate health benefits, whether that involves setting up a telehealth appointment, finding the most cost-effective care or more. Tell us about Healthee’s mission. How does that mission influence the company culture, and did it impact your decision to join the team? When Healthee says we’re on a mission to make access to a healthy life effortless, we mean it. Our product team drives the organization by ensuring that the work they — and we — do together breaks down the barriers of accessing healthcare as quickly as possible. For me, our mission was the reason I joined Healthee. In my former career as a registered nurse, I was constantly exposed to the repercussions, both on the individual patient level and on the healthcare system itself, of delays in care. Knowing that my work contributes to something that tangibly helps alleviate stress for individuals and the healthcare system made the decision to join an easy one. “Knowing that my work contributes to something that tangibly helps alleviate stress for individuals and on the healthcare system made the decision to join an easy one.” From your perspective, how does your work connect to the overall company mission? In my role as a partnerships success manager, I support clients that roll out Healthee’s products to members at scale — sometimes thousands, or hundreds of thousands, at once. Knowing that each member and their family now has access to tools that make choosing and navigating their health plans simple and painless is sincerely rewarding. What advice would you give a jobseeker hoping to join Healthee? Come in with curiosity and a genuine desire to make healthcare simpler. Healthee is a place where proactive, mission-driven people thrive. We’re fast-moving, so flexibility and problem-solving are key, but the payoff is that you see your impact quickly. I’d also say: Don’t be afraid to bring your voice to the table. At Healthee, great ideas come from everywhere, and even early on, you’ll have the chance to shape how we grow and how we deliver on our mission. Marble Health aims to make it easier for students to access mental health care, offering a platform that connects students with in-network virtual therapists without making them join a waitlist. Tell us about Marble Health’s mission. How does that mission influence the company culture, and did it impact your decision to join the team? Our mission is to solve the youth mental health crisis by making care fast, affordable and truly effective. We partner directly with schools to quickly connect students to care, then provide a platform where they can collaborate on that care with therapists and families. By providing group, individual and family care, we meet kids’ needs in the way that’s best for them. Our work not only directly addresses the long waitlists and access barriers that too often leave families without help, but it’s also redefining what effective care looks like. That mission shapes our culture in everything we do. The team is collaborative, curious and deeply focused on solving problems for students and schools. Ideas are welcomed from everyone, critical thinking is valued and we hold each other accountable while celebrating wins together. People at Marble are smart, driven and genuinely a joy to work with, which makes it a place where you can do your best work. For me personally, the mission was a huge reason I joined. I want my work to have a meaningful impact, and being able to contribute directly to improving access to mental health care for kids is both motivating and rewarding. “I want my work to have a meaningful impact, and being able to contribute directly to improving access to mental health care for kids is both motivating and rewarding.” From your perspective, how does your work connect to the overall company mission? Because Marble is still a small and nimble team, almost everything I work on connects directly to our mission. For example, I’m currently building our first patient-facing portal so students and guardians can easily view and manage appointments. Making scheduling simpler removes a major barrier that often keeps kids from getting care. Our approach to building features also reflects our mission. When our operations or growth team identifies an issue or requests a new feature, we prioritize it and act quickly. For smaller features, we skip lengthy specs or product docs and focus on shipping fast. That way, students, families, and schools see the impact immediately. This bias toward speed and action ensures that everything I work on is tightly connected to Marble’s goal: getting kids into care as quickly and seamlessly as possible. It’s satisfying to know that the tools I build directly help real students access the support they need. What advice would you give a jobseeker hoping to join Marble Health? My advice is to spend time learning about Marble and thinking about how your own story connects to our mission. We care deeply about hiring teammates who are as committed to solving the youth mental health crisis as we are. Being able to clearly explain why this work matters to you and how your skills can contribute goes a long way. Because our product team is still small, engineers and other team members play a big role in shaping what we build. We don’t follow a traditional scrum model with dedicated product managers and designers for every project, so having strong product thinking is key. You should be comfortable evaluating user needs, weighing trade-offs and helping decide what work is most important. More broadly, the people who thrive at Marble embody our three must-have traits: introspective team player, relentless drive and operational excellence. If you can demonstrate those qualities in how you approach your work and your problem-solving, you’ll be a great fit here.

Upside Frequently Asked Questions (FAQ)

  • When was Upside founded?

    Upside was founded in 2016.

  • Where is Upside's headquarters?

    Upside's headquarters is located at 1701 Rhode Island Avenue, Washington.

  • What is Upside's latest funding round?

    Upside's latest funding round is Series D.

  • How much did Upside raise?

    Upside raised a total of $165M.

  • Who are the investors of Upside?

    Investors of Upside include Aramco Ventures, Builders VC, General Catalyst, Bessemer Venture Partners, Vista Equity Partners and 6 more.

  • Who are Upside's competitors?

    Competitors of Upside include Fetch, Merryfield, Ibotta, Benjamin, Karma Wallet and 7 more.

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Compare Upside to Competitors

Fetch Logo
Fetch

Fetch is a mobile rewards platform operating in the technology sector, specifically in digital marketing and consumer engagement. The company provides a service where users can accumulate points through shopping both in-store and online, as well as through playing mobile games, and subsequently exchange these points for gift cards. Fetch serves consumers who engage in shopping. It was founded in 2013 and is based in Madison, Wisconsin.

Drop Logo
Drop

Drop operates at the nexus of e-commerce and financial technology and offers a rewards program to incentivize shopping. The company provides a platform where users can earn points for purchases made online and offline, which can then be redeemed for gift cards and other rewards. Drop primarily serves the e-commerce industry, engaging Millennials and consumers by offering a tailored shopping experience and rewards for survey participation. It was founded in 2015 and is based in Toronto, Canada.

K
Karma

Karma is an AI-powered shopping assistant that operates in the e-commerce industry. The company offers a browser extension and mobile app that help users save money by tracking prices, finding coupons, and managing shopping lists. Karma primarily serves individual consumers looking to optimize their online shopping experience. It was founded in 2014 and is based in Tel Aviv, Israel.

Fluz Logo
Fluz

Fluz is a financial technology company that provides cashback rewards and digital wallet services. The company offers a platform for purchasing gift cards, managing subscriptions, and paying bills. Fluz serves individual consumers and businesses. It was founded in 2015 and is based in New York, New York.

Dabbl Logo
Dabbl

Dabbl is a company that has developed a mobile application where individuals can engage with interactive content, such as videos, polls, and games, to earn points. These points can be exchanged for gift cards from different brands and retailers. The platform also enables anonymous opinion sharing with brands. Dabbl was formerly known as MyNFO, Inc. It was founded in 2015 and is based in Tampa, Florida.

B
Bright Bucks

Bright Bucks operates within the human resources technology sector, providing a mobile app platform that includes features for employee communication, recognition, rewards, and data analytics. The focus is on assisting businesses in improving strategies related to employee retention and engagement. It was founded in 2019 and is based in San Antonio, Texas.

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