
GetYourGuide
Founded Year
2009Stage
Series F - II | AliveTotal Raised
$1.079BMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-48 points in the past 30 days
About GetYourGuide
GetYourGuide offers an online marketplace in the travel and tourism industry, focusing on activities that travelers can book. It offers a platform for travelers to discover and book various activities, such as tours led by local experts and access to popular attractions through its Originals by GetYourGuide series. It connects travelers with local service providers. It was founded in 2009 and is based in Berlin, Germany.
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ESPs containing GetYourGuide
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The tour & activity booking platforms market provides a centralized platform for discovering, planning, and booking various tours and activities. These platforms may operate as a marketplace, a software provider to travel companies, or provide an array of travel services directly to customers. They sometimes offer additional features like itinerary customization, local recommendations, and custome…
GetYourGuide named as Leader among 15 other companies, including Airbnb, Expedia, and Klook.
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Research containing GetYourGuide
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned GetYourGuide in 1 CB Insights research brief, most recently on Jun 8, 2023.
Expert Collections containing GetYourGuide
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
GetYourGuide is included in 3 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,297 items
Travel Technology (Travel Tech)
2,715 items
The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.
a16z Marketplace 100
100 items
Latest GetYourGuide News
Nov 7, 2025
Introduction to Travel Tech Investment The travel tech industry is rapidly emerging as one of the most dynamic and influential sectors within global tourism and hospitality. As globalization drives seamless cross-border movement, technology has become the cornerstone of innovation, efficiency, and customer experience. From AI-powered booking platforms to blockchain-based management systems, travel tech solutions are transforming how travelers plan, book, and experience their journeys. In recent years, investing in Travel Tech has witnessed a remarkable surge, as venture capital firms and angel investors recognize its potential to redefine the future of travel. Startups leveraging artificial intelligence, big data, automation, and mobile-first solutions are disrupting traditional travel models—delivering smarter, faster, and more personalized experiences for a new generation of digital travelers. Post-pandemic recovery has further accelerated this shift. With a focus on digital safety, automation, and sustainability, investors now view travel tech startups as strategic assets in a rapidly modernizing industry. Key Trends Shaping the Travel Tech Landscape The travel tech ecosystem is being defined by a few key trends that are revolutionizing traveler expectations and business operations: 1. Personalization and Data-Driven Experiences Modern travelers expect experiences tailored to their preferences. Startups use advanced algorithms and predictive analytics to offer customized recommendations, from destinations to activities. This personalization boosts customer satisfaction and loyalty. 2. Mobile-First Travel Experiences With smartphones becoming essential travel companions, mobile-first apps now dominate the industry. Startups are designing platforms that allow seamless flight booking, itinerary tracking, and real-time notifications, creating a truly connected travel experience. 3. Sustainable Travel Technology Sustainability has become a key differentiator for travel startups. Companies integrating eco-friendly practices — such as carbon offsetting, paperless bookings, and green accommodations — are attracting both investors and environmentally conscious travelers. 4. Artificial Intelligence and Automation AI-powered chatbots, voice assistants, and predictive tools are redefining customer service. These innovations enhance response speed, reduce operational costs, and elevate overall traveler satisfaction. Notable Startups Disrupting the Travel Industry Several forward-thinking startups are leading the travel tech revolution: Airalo – A pioneer in eSIM technology, allowing travelers to access mobile data anywhere without physical SIM cards. Its affordability and convenience have made global connectivity simpler than ever. GetYourGuide – A platform connecting travelers with authentic local experiences and tours, reshaping experiential travel worldwide. TravelPerk – A corporate travel management platform integrating booking, expense, and compliance into a single digital ecosystem, revolutionizing business travel. LoungeBuddy – A user-friendly app that democratizes access to airport lounges, offering travelers comfort without membership restrictions. These startups exemplify how investing in travel tech can yield strong returns through innovation, convenience, and customer-centric solutions. Investment Opportunities in Travel Tech Startups Investors can explore multiple pathways to enter this growing market: Seed and Early-Stage Funding – Ideal for investors seeking to support startups in their infancy, with higher risk but potentially greater reward. Venture Capital – Targeting scalable, high-growth travel tech companies ready to expand globally. Angel Investing – Providing both capital and mentorship to visionary founders building next-generation travel platforms. When investing in travel tech, focus on scalability, innovation, and market demand. Startups that combine cutting-edge technology with strong leadership and sustainable models are best positioned for long-term success. Challenges Faced by Travel Tech Startups While opportunities abound, startups face hurdles such as: Regulatory Compliance – Varying data privacy and travel safety laws across countries can complicate operations. Market Saturation – Standing out in a crowded space requires strong branding and unique offerings. Funding Barriers – Convincing investors of viability amid changing traveler behavior demands clear growth strategies. Rapidly Changing Consumer Preferences – Startups must constantly adapt to trends like remote work, wellness travel, and sustainability. Case Studies: Successful Travel Tech Investments Booking.com – Early investment in user experience and digital expansion led to a 30% market share growth in two years. Airbnb – A game-changer in short-term rentals, doubling its valuation within a year post-investment. Hopper – Using AI to predict flight prices, Hopper’s investor-backed scaling led to exponential user growth and major airline partnerships. These examples show how strategic investment in travel tech can deliver substantial ROI through innovation and consumer trust. The Future of Travel Tech: Predictions and Insights The next decade will see deeper integration of smart technologies in travel: Contactless and Biometric Travel – From airport security to hotel check-ins, touch-free technology will dominate. AI-Powered Personalization – Machine learning will curate hyper-customized itineraries for travelers. Virtual and Augmented Reality – Immersive travel experiences may redefine how people explore destinations before visiting. Data-Driven Safety Enhancements – Real-time health and safety alerts will boost traveler confidence post-pandemic. How to Get Involved in Travel Tech Investing To get started: Evaluate a company’s scalability, user base, and technological edge. Network with industry insiders through events and online communities. Use crowdfunding or VC platforms that specialize in travel tech. By doing so, investors can position themselves at the forefront of innovation in one of the world’s most exciting industries. Conclusion: Why Investing in Travel Tech Matters Innovation is redefining global travel — and investing in Travel Tech is the key to being part of this transformative evolution. From sustainability and hyper-personalization to automation and artificial intelligence, travel tech startups are building the digital backbone of tomorrow’s travel experiences. For investors, investing in Travel Tech offers not just financial opportunity but a chance to shape a smarter, more connected, and sustainable future for the global tourism industry. Supporting such ventures not only promises strong financial returns but also fosters meaningful advancements that make travel smarter, safer, and more sustainable.
GetYourGuide Frequently Asked Questions (FAQ)
When was GetYourGuide founded?
GetYourGuide was founded in 2009.
Where is GetYourGuide's headquarters?
GetYourGuide's headquarters is located at Sonnenburger Strasse 73, Berlin.
What is GetYourGuide's latest funding round?
GetYourGuide's latest funding round is Series F - II.
How much did GetYourGuide raise?
GetYourGuide raised a total of $1.079B.
Who are the investors of GetYourGuide?
Investors of GetYourGuide include Beppe Fumagalli, Aldo Fumagalli, Renzo Rosso, Gaetano Marzotto, KKR and 35 more.
Who are GetYourGuide's competitors?
Competitors of GetYourGuide include Tiqets, Klook, KKday, TripAdmit, Holibob and 7 more.
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Compare GetYourGuide to Competitors

Klook is a travel and experiences platform in the tourism industry. It offers activities including attractions, tours, local transportation, and accommodations. It serves the travel and tourism sector, providing services to individuals seeking experiences both locally and internationally. It was founded in 2014 and is based in Hong Kong, Hong Kong.

bookingkit provides booking software solutions for the leisure industry, focusing on tour, activity, and attraction providers. The company offers a platform for managing bookings, marketing, and administration tasks. bookingkit's software enables direct bookings, integrates with marketing channels, and supports sales and customer relationship management. It was founded in 2014 and is based in Berlin, Germany.

Headout is a company that provides a platform for booking tickets to attractions, tours, events, and experiences across various destinations. The company serves customers seeking leisure and cultural activities during their travels. Headout was formerly known as Tourlandish. It was founded in 2015 and is based in New York, New York.

TrekkSoft is a company that provides booking software for the tour and activity industry. They offer a platform that includes a booking engine, back office tool, channel manager, point of sale system, and payment gateway, aimed at improving operational efficiency for tour operators. TrekkSoft primarily serves sectors including adventure tours, sightseeing tours, and transport and transfer tours. It was founded in 2010 and is based in Matten b. Interlaken, Switzerland.

Ceetiz is an online platform that specializes in the sale of travel-related tours and activities across various global destinations. The company offers services including tickets to monuments and attractions, guided tours, shows, and visits with locals. Ceetiz caters primarily to French clients seeking to discover international destinations with a selection of activities adapted to their preferences. It was founded in 2011 and is based in Paris, France. It operates as a subsidiary of H.I.S.
Tourbase is a company that specializes in connecting travelers with top-rated tours and activities in various destinations. They offer a platform for booking a range of local experiences, from snorkeling and diving to cultural tours and adventure activities. The company primarily serves the travel and tourism industry, working with both individual travelers and tour operators. It was founded in 2021 and is based in Whitefish, Montana.
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