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Venture Capital
FINANCE | Investment Firms & Funds
greycroft.com

Investments

912

Portfolio Exits

162

Funds

19

Partners & Customers

10

About Greycroft

Greycroft is a venture capital firm that invests in technology across various sectors. The company provides funding and support to companies in software, sustainability, and consumer brands. Greycroft invests in sectors such as AI infrastructure, intelligent enterprise applications, and sustainability solutions. Greycroft was formerly known as Greycroft Partners. It was founded in 2006 and is based in New York, New York.

Headquarters Location

292 Madison Avenue Floor 8

New York, New York, 10022,

United States

212-756-3508

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Expert Collections containing Greycroft

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find Greycroft in 5 Expert Collections, including Direct-To-Consumer Brands (Non-Food).

D

Direct-To-Consumer Brands (Non-Food)

37 items

Startups selling their own branded products directly to consumers via online/mobile channels, rather than relying on department stores or big online marketplaces.

S

Store tech (In-store retail tech)

56 items

Startups aiming work with retailers to improve brick-and-mortar retail operations.

R

Robotic Process Automation

10 items

RPA refers to the software-enabled automation of data-intensive tasks that are low-skill but highly sensitive operationally, including data entry, transaction processing, and compliance.

C

CB Insights Consumer Smart Money Investors - 2020

25 items

Track the world's top-performing VC investors in consumer. Firms are presented in alphabetical order.

C

CB Insights Insurtech Smart Money Investors - 2020

25 items

Track the world's top-performing VC investors in insurtech. Firms are presented in unranked order.

Latest Greycroft News

Prezent AI acquires Prezentium, raises valuation to US$400 million

Oct 29, 2025

Keep up to Date with Latin American VC, Startups News In a strategic move that consolidates its position in the field of artificial intelligence-assisted business communication, startup Prezent AI has announced a US$30 million Series B round of funding. This capital injection brings the company’s valuation to US$400 million, moving it closer to becoming the industry’s first unicorn. The round was led by funds Multiplier Capital, Greycroft and Nomura Strategic Ventures, and includes participation from existing investors Emergent Ventures, WestWave Capital and Alumni Ventures, among others. The round coincides with the first acquisition made by the Los Altos, California-based company: the purchase of Prezentium, a services company specializing in creating presentations for the life sciences sector. As explained by Rajat Mishra, founder and CEO of Prezent AI , this acquisition is the kickoff of a bold strategy of growth through buyouts. The stated goal is to use the new capital primarily for this purpose, seeking partners in areas such as executive communication training, medical writing and communication consulting firms. “The customer cares about results, not products. Not just a few slides, but excellent business communication. While service firms have traditionally delivered these outcomes, AI makes a new reality possible,” Mishra said. “Our lodestar is to provide experts when they are needed and AI acceleration everywhere. In this way, we deliver the result of great business communication: faster, better and cheaper.” A growing industry The market for AI tools for creating presentations is becoming increasingly crowded, with players such as Presentations, Gamma and Chronicle all backed by Accel. However, Prezent AI has decided to mark its territory by focusing exclusively on the enterprise customer, in contrast to the consumer and small business strategy of its competitors. Unlike generic AI tools, Prezent AI models are trained specifically for each industry, understanding its unique language, regulations and particular needs. This approach has enabled them to demonstrate tangible ROI for Fortune 2000 companies in the technology and life sciences sectors. “The reality of AI in the enterprise is that while AI can do a lot of things, it can’t teach people how to use AI. That’s why we want to place presentation engineers in enterprises to help our customers adopt the product faster,” Mishra explained. The integration of Prezentium is the first practical step in this direction. Deepti Juturu, founder and CEO of Prezentium, commented: “We have been business partners for a while and share the same customer obsession. With Prezent AI’s AI expertise, we can leverage our flagship service ‘Overnight Presentations’ and introduce new AI-enabled services.” Ash Vaidya, Managing Director at Multiplier Capital, said, “Prezent stands out as a category-defining company operating at the intersection of AI, communication and business productivity. We invest in high-growth businesses that deliver critical solutions, and Prezent’s platform, combined with its bold acquisition strategy, has the potential to reshape the way businesses communicate at scale.” Mark Terbeek, a partner at Greycroft, which has invested in several rounds of Prezent, added that his firm looks for areas where companies have used expensive agencies in the past to fill a need, and where AI tools now exist that attempt to perform the same tasks. Expansion plans Going forward, Prezent AI plans to incorporate more advanced personalization so that the tool learns the style of each user within an organization. It also intends to add multimodal capabilities, allowing users to employ text, voice or video as input to create presentations, and like companies such as Synthesia, explore the integration of digital avatars. With this round of funding and its first acquisition, Prezent AI not only consolidates financially, but is poised to become the first unicorn in the enterprise communication space, unifying human experts and artificial intelligence acceleration into a single platform destined to transform the way large corporations communicate.

Greycroft Investments

912 Investments

Greycroft has made 912 investments. Their latest investment was in Harbinger Motors as part of their Series C on November 12, 2025.

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Greycroft Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

11/12/2025

Series C

Harbinger Motors

$160M

No

2

11/7/2025

Series A

Fastbreak

$40M

No

GTMFund, Kurt Kitayama, Larry Fitzgerald, Luke Kuechly, National Hockey League, NBA Equity, Patrick Cantlay, and Undisclosed Investors

3

10/28/2025

Series F

Whatnot

$225M

No

6

10/28/2025

Series B

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$XXM

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10

10/10/2025

Series B

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$XXM

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10

Date

11/12/2025

11/7/2025

10/28/2025

10/28/2025

10/10/2025

Round

Series C

Series A

Series F

Series B

Series B

Company

Harbinger Motors

Fastbreak

Whatnot

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Amount

$160M

$40M

$225M

$XXM

$XXM

New?

No

No

No

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Co-Investors

GTMFund, Kurt Kitayama, Larry Fitzgerald, Luke Kuechly, National Hockey League, NBA Equity, Patrick Cantlay, and Undisclosed Investors

Sources

2

3

6

10

10

Greycroft Portfolio Exits

162 Portfolio Exits

Greycroft has 162 portfolio exits. Their latest portfolio exit was Nativo on November 10, 2025.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

11/10/2025

Acquired

$XXM

5

11/10/2025

Acquired

$XXM

4

11/6/2025

Acquired

$XXM

4

9/17/2025

Acquired

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$XXM

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10

9/13/2025

Acquired

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$XXM

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10

Date

11/10/2025

11/10/2025

11/6/2025

9/17/2025

9/13/2025

Exit

Acquired

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$XXM

$XXM

$XXM

$XXM

$XXM

Acquirer

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Sources

5

4

4

10

10

Greycroft Acquisitions

1 Acquisition

Greycroft acquired 1 company. Their latest acquisition was College Fashionista on October 28, 2016.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

10/28/2016

$XXM

Acquired

1

Date

10/28/2016

Investment Stage

Companies

Valuation

$XXM

Total Funding

Note

Acquired

Sources

1

Greycroft Fund History

19 Fund Histories

Greycroft has 19 funds, including Greycroft Coca-Cola System Sustainability Fund.

Closing Date

Fund

Fund Type

Status

Amount

Sources

7/12/2023

Greycroft Coca-Cola System Sustainability Fund

$137.7M

2

4/26/2023

Greycroft Partners VII

$980M

2

4/26/2023

Greycroft Growth IV

$980M

2

10/15/2021

Greycroft Partners II

$XXM

10

11/18/2020

GC Co-Invest SCP

$XXM

10

Closing Date

7/12/2023

4/26/2023

4/26/2023

10/15/2021

11/18/2020

Fund

Greycroft Coca-Cola System Sustainability Fund

Greycroft Partners VII

Greycroft Growth IV

Greycroft Partners II

GC Co-Invest SCP

Fund Type

Status

Amount

$137.7M

$980M

$980M

$XXM

$XXM

Sources

2

2

2

10

10

Greycroft Partners & Customers

10 Partners and customers

Greycroft has 10 strategic partners and customers. Greycroft recently partnered with Semrush on .

Date

Type

Business Partner

Country

News Snippet

Sources

Partner

United States

1

Partner

United States

1

Partner

United States

1

Partner

United States

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10

Partner

United States

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10

Date

Type

Partner

Partner

Partner

Partner

Partner

Business Partner

Country

United States

United States

United States

United States

United States

News Snippet

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Sources

1

1

1

10

10

Greycroft Team

9 Team Members

Greycroft has 9 team members, including current Founder, Managing Partner, Dana Settle.

Name

Work History

Title

Status

Dana Settle

Founder, Managing Partner

Current

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Name

Dana Settle

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Work History

Title

Founder, Managing Partner

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Status

Current

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Compare Greycroft to Competitors

B
Bessemer Venture Partners

Bessemer Venture Partners operates in the technology sectors and supports entrepreneurs in building companies. The company provides funding and guidance to startups at various growth stages, particularly in the enterprise, consumer, and healthcare areas. Its investment portfolio includes sectors such as artificial intelligence (AI) and machine learning (ML), biotechnology, cloud computing, consumer products, cybersecurity, fintech, and vertical software. It was founded in 1911 and is based in San Francisco, California.

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Lightspeed Venture Partners

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Sequoia Capital

Sequoia Capital operates as a venture capital firm focused on supporting startups from inception to initial public offering (IPO) within sectors. It provides investment funding and strategic support to help companies grow and succeed. Sequoia Capital primarily serves technology-driven sectors and businesses aiming to become market leaders. It was founded in 1972 and is based in Menlo Park, California.

B
Battery Ventures

Battery Ventures operates as a technology-focused investment firm across many sectors, including application software, infrastructure software, consumer internet, and industrial technologies. The firm provides capital and support services, including business development and talent recruitment, to its portfolio companies. Battery Ventures invests in businesses at various stages, from seed to growth and private equity, with a global investment strategy. It was founded in 1983 and is based in Boston, Massachusetts.

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Index Ventures

Index Ventures operates as a venture capital firm focused on partnering with entrepreneurs across various industries. The company provides investment and strategic support to startups from seed stage, aiming to assist their development into businesses. Index Ventures serves the startup ecosystem, investing in early-stage companies and supporting them during their growth. It was founded in 1996 and is based in London, England.

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Kleiner Perkins

Kleiner Perkins serves as a venture capital firm with a focus on technology and life sciences sectors. The company invests in innovative and forward-thinking startups, offering financial support and strategic partnerships to help them grow. Kleiner Perkins primarily serves sectors such as software, biotechnology, healthcare, and internet technology. It was founded in 1972 and is based in Menlo Park, California.

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