
GupShup
Founded Year
2004Stage
Debt | AliveTotal Raised
$447MLast Raised
$60M | 4 mos agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-7 points in the past 30 days
About GupShup
GupShup operates as a conversational engagement platform that provides customer lifecycle tools within the messaging industry. It offers services including two-way conversation facilitation, click-to-chat advertisement (ad) management, and domain-specific artificial intelligence (AI) models. It serves sectors such as banking, financial services, and insurance (BFSI), retail and electronic commerce (eCommerce), healthcare, and various other industries that require customer engagement solutions. It was founded in 2004 and is based in San Francisco, California.
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GupShup's Product Videos
ESPs containing GupShup
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The super app CRM platforms market provides software that centralizes sales, marketing, and customer service conversations happening on super app messaging channels such as WhatsApp, WeChat, LINE, and KakaoTalk. These platforms offer shared team inboxes, audience segmentation, campaign automation, AI chatbots/agents, product catalogs or in-chat payments where available, analytics, and integrations…
GupShup named as Leader among 15 other companies, including Salesforce, Zendesk, and Bird.
GupShup's Products & Differentiators
Conversational Automation
As users adopt and acclimatise to newer, more advanced communication channels like WhatsApp, Instagram, FB Messenger etc, scalable automation of conversations is the need of the hour. Guphup offers automation of incoming user messages at scale using structured input as well NLP and AI based parsing techniques. Conversational automation improves savings and increases revenues by addressing the 80:20 spread of end user conversation with accuracy and in real time i.e 80% of users need help with the top 20% questions/issues. Conversational automation also helps in bringing standardization of end user experience across all communication channels.
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Research containing GupShup
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned GupShup in 1 CB Insights research brief, most recently on May 17, 2023.
Expert Collections containing GupShup
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
GupShup is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
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Sales & Customer Service Tech
739 items
Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.
Tech IPO Pipeline
257 items
The tech companies we think could hit the public markets next, according to CB Insights data.
Artificial Intelligence (AI)
20,629 items
GupShup Patents
GupShup has filed 9 patents.
The 3 most popular patent topics include:
- social networking services
- instant messaging clients
- videotelephony

Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
6/30/2022 | 12/10/2024 | Instant messaging clients, Social networking services, Videotelephony, Social media, Windows instant messaging clients | Grant |
Application Date | 6/30/2022 |
|---|---|
Grant Date | 12/10/2024 |
Title | |
Related Topics | Instant messaging clients, Social networking services, Videotelephony, Social media, Windows instant messaging clients |
Status | Grant |
Latest GupShup News
Nov 5, 2025
By Sandeep Budki It all started with a bold deception. In May 2023, two lawyers from New York filed a court document that had been drafted using . The submission appeared impeccable, complete with citations and quotes from judges. However, the court discovered that none of the referenced cases actually existed. The AI had fabricated them, which serves as a classic example of hallucination – that is, AI generating false information. That courtroom embarrassment exposed the central paradox of . Generative models can write with confidence but cannot always separate fact from fiction. “By nature, large language models are designed to respond to everything and that's precisely why they hallucinate,” said Ankush Sabharwal, founder and CEO of CoRover.ai. “Hallucinations is not an engineering bug that disappears with scale; it is a direct consequence of how modern generative models are built.” Nikhil Malhotra, chief innovation officer and global head – AI at Tech Mahindra, describes the issue as structural: “These models are fundamentally predictive engines. They generate responses by statistically estimating the next most probable word or sequence. In the absence of a verified knowledge base, the model relies purely on probabilistic predictions rather than factual validation.” As and consumers integrate GenAI into daily workflows for tasks like content creation, customer support, data analysis, and decision-making, the potential impact of errors becomes more severe. No wonder, startups across India are tackling AI hallucination from multiple directions. Tredence, for instance, is building retrieval-augmented generation (RAG) pipelines which makes sure that AI responses are verified. An approach particularly valuable for enterprises and regulated sectors that demand factual precision. At the same time, companies such as Gupshup and Vexoo Labs are refining context-aware prompt engineering and fine-tuning frameworks, training models to recognise ambiguity and flag uncertainty instead of producing fabricated or overconfident answers. Several players are also shaping India's broader AI ecosystem. Gnani AI and Gan AI have been selected under the IndiaAI Foundation Models initiative to develop multilingual generative systems suited for Indian contexts. Sarvam AI is building India-focused large language models with emphasis on factual accuracy and local reasoning, working with government and academic partners to establish responsible AI standards. Meanwhile, HalluDetect, a joint effort by IIT Bombay and NLSIU, is creating benchmark datasets and live evaluation tools to measure and reduce hallucination rates in legal and enterprise chatbot deployments across the country. Malhotra threw some light on Tech Mahindra's Project Indus, an initiative designed to create India's own large language model grounded in local languages, dialects and cultural nuances. “By integrating deep linguistic datasets from across the country and combining them with domain-specific enterprise knowledge, we are significantly reducing hallucinations in multilingual contexts,” he revealed. Sathish Murthy, field CTO at Rubrik for India and the Asia Pacific region, said, “When you acknowledge the hallucinations, AI can become a powerful tool. An acknowledgement helps people avoid over-relying on AI and trusting everything a tool shares. Moreover, users would trust AI more if systems disclosed a reliability score.” Google's core AI research is pursuing something similar. It focuses on reasoning, grounding, and factuality, supported by extensive pre-launch testing, ecosystem-wide collaboration, and guardrails that ensure most generative results include reference links for cross-verification. Yet total elimination remains unrealistic. According to Sabharwal, hallucination can never be completely eliminated from LLMs. “But in GenAI solutions, it can and should be minimised.” His BharatGPT platform uses smaller, domain-specific systems trained on verified client data.
GupShup Frequently Asked Questions (FAQ)
When was GupShup founded?
GupShup was founded in 2004.
Where is GupShup's headquarters?
GupShup's headquarters is located at 415 Jackson Street, San Francisco.
What is GupShup's latest funding round?
GupShup's latest funding round is Debt.
How much did GupShup raise?
GupShup raised a total of $447M.
Who are the investors of GupShup?
Investors of GupShup include Globespan Capital Partners, EvolutionX Debt Capital, Tiger Global Management, Neeraj Arora, Malabar Investments and 19 more.
Who are GupShup's competitors?
Competitors of GupShup include Infobip, Decagon, Webio, Connectly, CommBox and 7 more.
What products does GupShup offer?
GupShup's products include Conversational Automation and 4 more.
Who are GupShup's customers?
Customers of GupShup include Credit Wise Capital, Meluka Honey and Doubtnut.
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