Founded Year

2004

Stage

Acq - Fin | Alive

About Jaama

Jaama is a provider of fleet management software and solutions within the fleet management industry. The company offers various services including vehicle and asset optimization, driver management, fuel and mileage optimization, workshop and maintenance management, compliance and risk management, and data and business intelligence. Jaama primarily serves fleet management companies, contract hire and leasing firms, vehicle hire and rental services, in-house fleet operators, and the public sector. It was founded in 2004 and is based in Tamworth, England.

Headquarters Location

15 Amber Business Village

Tamworth, England, B77 4RP,

United Kingdom

+44 0844 8484 333

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Latest Jaama News

Tate Leasing to launch using Key2 asset management platform

Oct 13, 2025

The business will launch later in October, when the vehicle quoting system is set to go live, with a focus on supporting SMEs by delivering comprehensive funding solutions and a high level of customer service. Jaama will deliver a training plan, ensuring Tate Leasing makes the most of the Key2 platform. Darren Watkinson (pictured, right) will lead the team as head of leasing. Watkinson said: “When we looked at launching the business we wanted to work with a software partner that was tried and tested and could get us up and running quickly, while future proofing our needs in line with our planned fleet growth and our ambition to do things differently in the industry whilst offering outstanding customer service. “I have worked in the fleet industry for over 14 years including in fleet management and Jaama's Key2 system made it an easy decision to make. “It has a strong heritage in the contract hire sector and its platform is running nearly 1,500,000 vehicles which gave us further peace of mind.” Richard Evans (pictured, left), sales director at Jaama, said: “We are pleased to be partnering with Tate Leasing at an exciting time for the business. “We look forward to collaborating with them to launch their business and watching them grow whilst using our Key2 platform.”

Jaama Frequently Asked Questions (FAQ)

  • When was Jaama founded?

    Jaama was founded in 2004.

  • Where is Jaama's headquarters?

    Jaama's headquarters is located at 15 Amber Business Village, Tamworth.

  • What is Jaama's latest funding round?

    Jaama's latest funding round is Acq - Fin.

  • Who are the investors of Jaama?

    Investors of Jaama include Lexana Capital and Pacific Lake Partners.

  • Who are Jaama's competitors?

    Competitors of Jaama include SafeTruck and 8 more.

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