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About Lovable

Lovable specializes in intimate apparel and operates within the clothing industry. The company offers a wide range of products including men's underwear, women's lingerie, and absorbent period panties designed for comfort and convenience. Lovable primarily caters to the retail sector, offering its products through both online and physical store channels. It is based in Grassobio, Italy.

Headquarters Location

Via Boschetti 53/55

Grassobio, 24050,

Italy

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Research containing Lovable

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Lovable in 5 CB Insights research briefs, most recently on Oct 22, 2025.

Latest Lovable News

Lovable Becomes “Unicorn” on a.Dev Domain Name

Jul 17, 2025

Notably to domain investors, Lovable has done this with a brand matching.Dev domain name. Loveable.com is owned by an Italian clothing company that is also branded as Lovable. Lovable.com forwards to the company’s website on Lovable.it. Archive.org shows the.com domain name has been forwarding to the.IT domain name for many years. While it has long been believed that major companies need a.com domain name to achieve success, Lovable shows that is not always the case. The company has grown wildly using the lesser-known.Dev domain extension. Its target audience is probably more familiar with alternative extensions. Their view could be that the.Dev extension is not a hindrance but actually a meaningful and positive signal aligned with what Lovable is offering. There aren’t a ton of companies that have achieved unicorn status with an alternative domain name, but Lovable is a good example of a company that is embracing its non-.com extension.

Lovable Frequently Asked Questions (FAQ)

  • Where is Lovable's headquarters?

    Lovable's headquarters is located at Via Boschetti 53/55, Grassobio.

  • What is Lovable's latest funding round?

    Lovable's latest funding round is Other Investors.

  • Who are the investors of Lovable?

    Investors of Lovable include Regent.

  • Who are Lovable's competitors?

    Competitors of Lovable include Y.O.U Underwear and 4 more.

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Compare Lovable to Competitors

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Cocorointim, Cocoro

Cocorointim, also known as Cocoro, produces absorbent and reusable underwear for menstrual and light urinary incontinence needs in the personal hygiene sector. The company offers products including menstrual underwear, swimwear, and accessories made from organic cotton. These products aim to serve as alternatives to traditional disposable feminine hygiene products. It is based in Barcelona, Spain.

N
Natori

Natori specializes in high-end women's fashion, focusing on luxury intimates, sleepwear, and ready-to-wear apparel. The company offers a wide range of products including designer lingerie, elegant sleepwear, stylish clothing, and home accessories, all characterized by an east-meets-west aesthetic. Natori's products cater to a market that values artisanal craftsmanship and luxury fashion. It was founded in 1977 and is based in New York, New York.

T
The Lingerie Shop

The Lingerie Shop offers lingerie, sleepwear, and sportswear. The company provides products including bras, shapers, slips, nightgowns, pajamas, robes, and sportswear items such as tops and skirts. The Lingerie Shop serves women, teens, and kids. It was founded in 1987 and is based in Brooklyn, New York.

4period Logo
4period

4period produces menstrual hygiene products within the personal care industry. The company offers reusable underwear and organic cotton pads. These products are alternatives to traditional disposable menstrual products. It is based in Memphis, Tennessee.

D
Devier Boutique

Devier Boutique specializes in high-quality lingerie and intimate adult products across various lifestyles. The company offers a range of items including intimate wear, pleasure devices, lifestyle accessories, and adult games. Devier Boutique caters to individuals seeking to enhance their intimate experiences with a selection of products designed for pleasure and romance. It was founded in 2010 and is based in Kingston, New York.

C
Comma

Comma operates in the women's health sector, specializing in menstrual care within the health and wellness industry. The company provides a period tracking application that complies with health insurance portability and accountability act (HIPAA) regulations, offers biodegradable tampon products, and has a subscription service for menstrual products. Comma serves the healthcare technology and sustainable consumer goods sectors. It was founded in 2021 and is based in Boston, Massachusetts.

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