
BRND.ME
Founded Year
2021Stage
Convertible Note | AliveTotal Raised
$304.85MRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-97 points in the past 30 days
About BRND.ME
Mensa focuses on scaling digital-first brands in the e-commerce sector. It specializes in partnering with founders to invest in and grow their businesses, particularly in the home, apparel, beauty, and personal care verticals. Mensa primarily serves the ecommerce industry, leveraging expertise in technology, marketing, and demand planning to drive direct-to-consumer sales and global brand expansion. It was founded in 2021 and is based in Bengaluru, India.
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Expert Collections containing BRND.ME
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
BRND.ME is included in 2 Expert Collections, including E-Commerce.
E-Commerce
11,424 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,297 items
Latest BRND.ME News
Nov 8, 2025
aspiring startup founders under one roof, giving them a space to network and ideate—a flint to the spark of innovation. This year, the 16th edition of TechSparks could've also been called 'TechSparks.ai', as all conversations were anchored on what everyone, everywhere is talking about—artificial intelligence. The third and final day of India's largest startup-tech conference opened with Ronnie Screwvala's call to founders to keep reinventing themselves as they set up companies for the next decade—the era of AI. The co-founder and chairperson of upGrad and Swades Foundation also urged founders building AI companies to think about survivability. “AI today is still at the product stage…This is not the time to go out and always look at raising money because there is so much that needs to be done in product development,” said Screwvala during a fireside chat with Shradha Sharma, Founder and CEO of YourStory Building on the theme of survival, Pocket FM's co-founder and CEO, Rohan Nayak, in a candid discussion , spoke about how turning a profit in a sector like entertainment has been a hard task, given the high upfront costs. Amidst rising costs, Nayak spoke about how the company's pivot to using AI in content was a game-changer. Today, more than 90% of the content on PocketFM's platform is AI-generated. The company is growing at a healthy 80% year-on-year rate, with its annual recurring revenue touching $350 million. Jonathan Ross, Founder and CEO of AI inferencing platform Groq, said that the company believes coding literacy , focused on artificial intelligence, will fuel the entrepreneurial spirit in India. “We don't need 50 different foundational models on the planet. We need two or three,” Ross said in a fireside chat with Sangeeta Bavi, COO, YourStory Also Read TechSparks 2025 Day 2: From Vani Kola's take on AI to Zepto's Kaivalya Vohra on building a tech stack, and more Away from the glitz and glamour of AI and content, Zetwerk's co-founders, Amrit Acharya and Srinath Ramakkrushnan, spoke about the momentum picking up in the manufacturing sector with investments pouring in and Indian companies expanding capacity and exploring new markets. The entrepreneurs also stressed that they've only tapped into a small part of a very large market. There are many unexplored segments, and tapping into these opportunities requires a certain level of patience and domain knowledge. Ramakkrushnan asserted there are big opportunities in the energy sector, as many legacy companies are not able to meet the surge in demand. In the intensely competitive ride-hailing segment, Rapido is now pushing for a deeper presence in Tier II, III, and IV markets, which it believes will power the company's next leg of growth. Co-founder and CEO Aravind Sanka said that the segment is no longer bleeding cash and that players are becoming operationally profitable. Meanwhile, Ananth Narayanan, Founder and CEO of BRND.ME (formerly Mensa Brands), noted that consumer brands have never gone global from India in the past. However, with the ecommerce boom, it is now possible to understand global consumers. He reminded founders that valuation is not the real measure of success, but how much of the company you have diluted that really matters. “You need capital to grow, but the key is using it wisely. Too often, startups confuse marketing spend with product–market fit, buying market share instead of earning it,” he said. TechSparks 2025 ended with a pregnant question. “Why aren't we building our own code generation model?” asked Vishal Dhupar, Managing Director, South Asia, NVIDIA. Dhupar noted that India has one of the largest developer ecosystems in the world, strong digital infrastructure, and real, large-scale problems to solve. “Yet, we still rely on global models instead of building our own.” The three-day conference had one clear message: India shouldn't just be a user of AI, it should be a creator. The next big code model can come from India. The opportunity is here. Now, it's about who decides to build it. Edited by Kanishk Singh
BRND.ME Frequently Asked Questions (FAQ)
When was BRND.ME founded?
BRND.ME was founded in 2021.
Where is BRND.ME's headquarters?
BRND.ME's headquarters is located at 14th Main Rd, Agara Village, Sector 7, HSR Layout, Bengaluru.
What is BRND.ME's latest funding round?
BRND.ME's latest funding round is Convertible Note.
How much did BRND.ME raise?
BRND.ME raised a total of $304.85M.
Who are the investors of BRND.ME?
Investors of BRND.ME include EvolutionX Debt Capital, TradeCred, Norwest Venture Partners, Accel, Alpha Wave Global and 12 more.
Who are BRND.ME's competitors?
Competitors of BRND.ME include GlobalBees and 8 more.
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Compare BRND.ME to Competitors
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Una Brands is an e-commerce management company that focuses on the growth of brands in Asia. The company utilizes AI for optimization and combines various e-commerce practices to enhance operational performance. Una Brands works within the e-commerce sector, emphasizing connections between China and other markets. It was founded in 2020 and is based in Singapore, Singapore.
Markai is a venture-backed startup that focuses on the acquisition and growth of leading e-commerce brands based in Asia. The company's main service involves identifying brands with strong products and breakout potential, acquiring them, and then scaling them across various channels and geographies. Markai primarily sells to the e-commerce industry. It was founded in 2021 and is based in Palo Alto, California.
SellerX is a company that acquires and scales Amazon businesses within the eCommerce sector. They assist entrepreneurs in selling their businesses and provide support in analytics, processes, and production. SellerX primarily serves the eCommerce industry and provides a pathway for business owners to transition to new ventures. It was founded in 2020 and is based in Berlin, Germany.
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