Founded Year

2012

Stage

Incubator/Accelerator | Alive

Total Raised

$1.058B

Revenue

$0000 

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-31 points in the past 30 days

About Mirakl

Mirakl offers marketplace and dropship platform solutions. Its offerings include tools for businesses to expand product assortments, manage supplier catalogs, and improve payment processes while using artificial intelligence (AI) and real-time analytics for retail media and advertising. Mirakl serves retail and business-to-business sectors, providing technology that supports online marketplaces and digital channels. It was founded in 2012 and is based in Paris, France.

Headquarters Location

12, Rue de Lubeck

Paris, 75116,

France

+33 1 72 31 62 00

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ESPs containing Mirakl

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / E-Commerce

The Model Context Protocol (MCP) server market for retail enables businesses to standardize how AI systems and agents expose commerce data. These platforms act as a common data layer, making product catalogs, pricing, inventory, and merchandising logic accessible in structured, agent-readable formats. MCP servers reduce integration overhead and ensure data consistency from storefront to supply cha…

Mirakl named as Leader among 6 other companies, including Shopify, commercetools, and New Generation.

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Research containing Mirakl

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Mirakl in 1 CB Insights research brief, most recently on Mar 28, 2025.

Expert Collections containing Mirakl

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Mirakl is included in 5 Expert Collections, including E-Commerce.

E

E-Commerce

11,641 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).

U

Unicorns- Billion Dollar Startups

1,297 items

C

Conference Exhibitors

5,302 items

R

Retail Tech 100

200 items

The most promising B2B tech startups transforming the retail industry.

N

NRF Big Show 2025: Exhibitors

959 items

Latest Mirakl News

Plattformen auf Wachstumskurs: Neue Rekorde, Benchmarks, Praxiseinblicke & BCG-Analyse zu Agentic Commerce – in den Mirakl Insights #22

Oct 30, 2025

Europas Plattform-Wachstum kennt keine Pause und Marktplätze dominieren den E-Commerce. Die Zahlen sprechen für sich: 2024/2025 erwirtschaftet der europäische E-Commerce 358,7 Mrd. Euro. 70% davon laufen über Marktplätze – das sind 247,5 Mrd. Euro, die nicht mehr von Einzelhändlern, sondern von Plattformen orchestriert werden (Quelle: DIY International). Die Top 100 Marktplätze wachsen zweistellig auf 216,8 Mrd. Euro. Die Botschaft ist klar: Wer jetzt nicht skaliert, verliert Marktanteile. Diese Entwicklung ist Chance und Herausforderung zugleich: Erfolgreiche Plattformen besetzen relevante Nischen, bleiben innovativ und stellen Customer Experience in den Mittelpunkt. Nur so gelingt die Differenzierung im Wettbewerb. Wie das in der Praxis funktioniert? Lowe’s, Bloomingdale’s und Sysco zeigen, wie das Marktplatzmodell Wachstum, Profitabilität und Resilienz schafft. Holen Sie sich ihre wichtigsten Strategien und Best Practices jetzt im neuen Leitfaden: Weitere Einblicke aus der Praxis gab es auf der DMEXCO: Mit Limango als Vorreiter in gleich zwei Sessions: In der ersten Masterclass zeigen Martin Oppenrieder (MD, Limango) und Georg Sobczak (Regional VP, Mirakl), wie Europas führende Family-Shopping-Plattform gezielt auf Exzellenz, smarte Sortimentsstrategie und nachhaltige Monetarisierung setzt. Im zweiten Vortrag nimmt Moritz Zaudtke (Mirakl Ads) zusammen mit Lennard Kressin (Director Retail Media, Limango) das Thema Retail Media ins Visier: Wie können Marktplätze mit flexiblen Lösungen auch das Potenzial der Mid & Long Tail Advertiser heben und so neue Umsatzquellen erschließen. Die Erfolgsstrategien von Limango & Mirakl im Detail: NEU: 2025 Marktplatz & Dropship Index Die Praxis zeigt, wie Plattformen wachsen und sich differenzieren – unser neuer Index liefert die entscheidenden Insights, um dabei vorne zu bleiben. Basierend auf einer Analyse von 153 internationalen Einzelhändlern zeigt der Index eindeutig: Plattformmodelle gewinnen massiv an Bedeutung. Erfahren Sie, wie sich Marktplätze und Dropship-Geschäfte weltweit entwickeln, wo sich Marktanteile verschieben und welche Player das Tempo bestimmen. Agentic Commerce: Kein Trendbegriff, sondern ein neuer Standard im Handel, der Unternehmen zum Umdenken zwingt. BCG macht deutlich: Mit dem Vormarsch von KI-Agenten verschiebt sich der gesamte Entscheidungsprozess im Handel. Sie übernehmen Produktsuche, Preisvergleiche, Empfehlungen und steuern den Checkout. Völlig autonom und immer im Interesse des Kunden, was die Wertschöpfungskette grundlegend verändert: Wer heute nur auf klassische Marketing- und Loyalty-Programme setzt, verliert Sichtbarkeit und Einfluss. Die Konsequenz für Plattformen und Marken: Präsenz allein reicht nicht mehr. Erfolg erfordert “Agent-Readiness”, strukturierte Daten, nahtlose Integration und echten Mehrwert für KI-gesteuerte Entscheidungen.

Mirakl Frequently Asked Questions (FAQ)

  • When was Mirakl founded?

    Mirakl was founded in 2012.

  • Where is Mirakl's headquarters?

    Mirakl's headquarters is located at 12, Rue de Lubeck, Paris.

  • What is Mirakl's latest funding round?

    Mirakl's latest funding round is Incubator/Accelerator.

  • How much did Mirakl raise?

    Mirakl raised a total of $1.058B.

  • Who are the investors of Mirakl?

    Investors of Mirakl include Leading European Tech Scaleups, BNP Paribas, Natixis, J.P. Morgan, Societe Generale and 15 more.

  • Who are Mirakl's competitors?

    Competitors of Mirakl include Arcadier, ChannelAdvisor, CommerceIQ, Convictional, Marketplacer and 7 more.

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Compare Mirakl to Competitors

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Volusion

Volusion is an ecommerce website builder and online selling platform that provides solutions for businesses to create and manage their online stores. The company offers a site builder, shopping cart software, inventory management, payment processing, and tools for SEO and CRM, allowing businesses to sell products and manage their online presence. Volusion serves the ecommerce industry, providing services to businesses looking to expand their online sales. It was founded in 1999 and is based in Austin, Texas.

Nuvemshop Logo
Nuvemshop

Nuvemshop is an e-commerce platform that specializes in providing online store creation and management solutions. The company offers a suite of tools for payment processing, logistics integration, store customization, and sales channel integration, designed to empower entrepreneurs to build and grow their online businesses. Nuvemshop also provides educational resources in digital marketing and supports dropshipping business models. It was founded in 2011 and is based in Sao Paulo, Brazil.

commercetools Logo
commercetools

commercetools specializes in composable commerce and provides enterprise-grade commerce solutions. The company offers a cloud-native platform that enables businesses to create scalable and customizable digital commerce experiences. commercetools primarily serves sectors such as retail, fashion, food and grocery, telecom, automotive, and healthcare. It was founded in 2006 and is based in Munich, Germany. commercetools operates as a subsidiary of REWE Group.

Marketplacer Logo
Marketplacer

Marketplacer is a technology company that specializes in e-commerce solutions within the digital commerce sector. The company offers a marketplace platform that facilitates the integration of third-party seller inventory into existing e-commerce systems, enabling businesses to expand their product offerings and streamline their digital commerce strategies. Marketplacer primarily serves sectors such as retail, grocery, B2B, loyalty programs, and media industries. Marketplacer was formerly known as The Exchange Group. It was founded in 2012 and is based in South Melbourne, Australia.

OpenCart Logo
OpenCart

OpenCart is an open-source eCommerce platform that provides a solution for online store management. Its platform includes tools for managing products, customers, orders, tax rules, and coupon codes, as well as SEO features. OpenCart provides a marketplace with various modules and themes for expanding store functionality and supports integration with multiple payment gateways and shipping methods. The platform is used by web developers and online business owners. It was founded in 2005 and is based in Hong Kong.

Shopware Logo
Shopware

Shopware is an e-commerce platform for B2C and B2B markets. The company provides a headless, API-first, and open-source architecture that allows for customizable and scalable e-commerce experiences. Shopware's platform is aimed at facilitating customer engagement. It was founded in 2000 and is based in Schoppingen, Germany.

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