Founded Year

2009

Stage

Series C | Alive

Total Raised

$284.52M

Valuation

$0000 

Last Raised

$200M | 4 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-63 points in the past 30 days

About Mixpanel

Mixpanel operates as a digital analytics platform that analyzes user behavior for businesses across various industries. The company provides tools for measuring product performance, syncing data with warehouse connectors, and session replay features. Mixpanel serves sectors such as finance, media & entertainment, ecommerce, healthcare, and artificial intelligence. It was founded in 2009 and is based in San Francisco, California.

Headquarters Location

The Embarcadero Pier 1, Bay 2

San Francisco, California, 94111,

United States

415-688-4001

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ESPs containing Mixpanel

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Enterprise Tech / BI & Operational Intelligence

The product analytics software market offers customers valuable insights into the performance, usage, and customer behavior surrounding their products or services. By leveraging advanced analytics techniques, customers can gain a deep understanding of how their products are being used, identify trends, and make data-driven decisions. Product analytics software enables customers to track key metric…

Mixpanel named as Leader among 8 other companies, including Amplitude, Pendo, and FullStory.

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Research containing Mixpanel

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Mixpanel in 1 CB Insights research brief, most recently on Sep 9, 2025.

Expert Collections containing Mixpanel

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Mixpanel is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

1,309 items

T

Tech IPO Pipeline

286 items

M

Market Research & Consumer Insights

734 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.

T

Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

E

E-Commerce

217 items

Latest Mixpanel News

Artificial Intelligence (AI)-Enhanced Audience Heatmap Analytics Market to Grow at 21.3% CAGR from 2025-2029

Oct 24, 2025

Get 20% Off All Global Market Reports With Code ONLINE20 – Stay Ahead Of Trade Shifts, Macroeconomic Trends, And Industry Disruptors ” — The Business Research Company LONDON, UNITED KINGDOM, October 24, 2025 / EINPresswire.com / -- Get 20% Off All Global Market Reports With Code ONLINE20 – Stay Ahead Of Trade Shifts, Macroeconomic Trends, And Industry Disruptors What Is The Artificial Intelligence (AI)-Enhanced Audience Heatmap Analytics Market Size And Growth? The market size of artificial intelligence (AI)-aided audience heatmap analytics has seen a tremendous escalation lately. The market is forecasted to expand from a worth of $3.30 billion in 2024 to approximately $4.02 billion in the forthcoming year of 2025, reflecting a compound annual growth rate (CAGR) of 21.6%. The considerable increase in the previous period is largely owed to factors such as a growing requirement for audience insights delivered in real-time, an escalating need for tailor-made marketing strategies, mounting expenditures on digital marketing, intensifying rivalry among different brands, and an increased understanding of the importance of managing customer experiences. The market for AI-enhanced audience heatmap analytics is predicted to experience substantial expansion in the coming years. By 2029, it is set to reach a value of $8.69 billion, with a remarkable CAGR of 21.3%. This growth during the forecast period is driven by factors such as the rise in demand for cross-platform audience insights, the increased significance of predictive analytics in marketing, the shift towards data-driven decision-making, as well as the growing adoption of augmented and virtual reality platforms and the heightened focus on privacy in analytics. Some of the key trends to watch in this forecast period are advancements in multi-channel data integration, enhancements in predictive analytics models, integration with marketing automation platforms, breakthroughs in emotion recognition, and advances in real-time feedback loops. Download a free sample of the artificial intelligence (ai)-enhanced audience heatmap analytics market report: https://www.thebusinessresearchcompany.com/sample.aspx?id=28505&type=smp What Are The Current Leading Growth Drivers For Artificial Intelligence (AI)-Enhanced Audience Heatmap Analytics Market? The growth of the artificial intelligence-augmented audience heatmap analytics market is predicted to be propelled by the rising use of Internet of Things (IoT) devices. These IoT devices are physical entities fitted with sensors, software, and the capability to connect, enabling them to gather, share, and respond to data via the internet. This escalating usage of these IoT devices is a result of enhancements in connectivity, facilitating seamless instant communication among devices and systems. IoT devices equipped with sensors and connectivity gather real-time data, which AI systems exploit to provide accurate insights into audience habits and engagement levels. As an increasing number of businesses use IoT devices to keep track of footfall, occupancy, and user interactions, the necessity for analytics solutions capable of processing and illustrating this data is growing. For example, BuildOps Inc., a US-based Software-as-a-service (SaaS) firm, noted in February 2023 that there had been a 25% rise in IoT-connected devices from 2021 to 2022, followed by a 28% rise from 2022 to 2023. Consequently, the mounting use of IoT devices is fueling the expansion of the AI-enhanced audience heatmap analytics market. Which Companies Are Currently Leading In The Artificial Intelligence (AI)-Enhanced Audience Heatmap Analytics Market? Major players in the Artificial Intelligence (AI)-Enhanced Audience Heatmap Analytics Global Market Report 2025 include: • Contentsquare SAS • Amplitude Inc. • Decibel Technologies Inc. • Mixpanel Inc. • Quantum Metric Inc. • FullStory Inc. • Wingify Software Pvt. Ltd. • Piwik PRO Sp. z o.o. • Hotjar Ltd. • SuperAGI Technologies Pvt Ltd. What Are The Main Trends, Positively Impacting The Growth Of Artificial Intelligence (AI)-Enhanced Audience Heatmap Analytics Market? Leading firms in the AI-enhanced audience heatmap analytics market are aiming to innovate by developing tools that analyze consumer behavior, in order to maximize audience involvement and enhance marketing performance. These Consumer Behavior Analytics Tools serve as software that monitors, analyses and presents audience interaction, thereby facilitating the comprehension of preferences, interaction routines, and decision-making habits. A notable example is UAB Attention Insight, an American tech company, which released an innovative product named Poster Ad Testing with Predictive Eye-Tracking in July 2022. This artificial intelligence powered tool anticipates attention to poster designs with about 90% precision based on a database of more than 24,000 poster images utilized during diverse campaign types. With the assistance of AI trained on over 5.5 million eye fixations, the tool creates heatmaps that foresee user focus with 90–94% accuracy, thereby empowering designers to optimize visual attention before the product launch. Its key features encompass percentage-based attention metrics for crucial design elements, clarity rankings, identification of points of interest and natural integration with platforms like Figma and Chrome for speedy, coding-free evaluation and unbroken workflow integration. How Is The Artificial Intelligence (AI)-Enhanced Audience Heatmap Analytics Market Segmented? The artificial intelligence (AI)-enhanced audience heatmap analytics market covered in this report is segmented as 1) By Component: Software, Hardware, Services 2) By Deployment Mode: On-Premises, Cloud 3) By Enterprise Size: Small And Medium Enterprises, Large Enterprises 4) By End-User: Retailers, Event Organizers, Media And Entertainment Companies, Transportation Hubs, Healthcare Facilities, Educational Institutions, Other End-Users Subsegments: 1) By Software: Desktop Applications, Web Applications, Mobile Applications, Cloud-Based Solutions 2) By Hardware: Cameras, Sensors, Eye-Tracking Devices, Display Screens 3) By Services: Consulting Services, Implementation Services, Training And Support, Data Analysis Services View the full artificial intelligence (ai)-enhanced audience heatmap analytics market report: https://www.thebusinessresearchcompany.com/report/artificial-intelligence-ai-enhanced-audience-heatmap-analytics-global-market-report Which Is The Dominating Region For The Artificial Intelligence (AI)-Enhanced Audience Heatmap Analytics Market? In 2024, North America topped the chart as the biggest region in the AI-enhanced audience heatmap analytics market. Asia-Pacific is predicted to grow at the most rapid pace during the forecast period. The regions included in the AI-enhanced audience heatmap analytics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. Browse Through More Reports Similar to the Global Artificial Intelligence (AI)-Enhanced Audience Heatmap Analytics Market 2025, By The Business Research Company Audience Analytics Global Market Report 2025 https://www.thebusinessresearchcompany.com/report/audience-analytics-global-market-report Audience Intelligence Platform Global Market Report 2025 https://www.thebusinessresearchcompany.com/report/audience-intelligence-platform-global-market-report Artificial Intelligence Media Entertainment Generator Global Market Report 2025 https://www.thebusinessresearchcompany.com/report/artificial-intelligence-media-entertainment-generator-global-market-report Speak With Our Expert: Saumya Sahay Americas +1 310-496-7795 Asia +44 7882 955267 & +91 8897263534 Europe +44 7882 955267 Email: saumyas@tbrc.info The Business Research Company - www.thebusinessresearchcompany.com Follow Us On: LinkedIn: https://in.linkedin.com/company/the-business-research-company Oliver Guirdham The Business Research Company info@tbrc.info Visit us on social media: LinkedIn Facebook X Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Mixpanel Frequently Asked Questions (FAQ)

  • When was Mixpanel founded?

    Mixpanel was founded in 2009.

  • Where is Mixpanel's headquarters?

    Mixpanel's headquarters is located at The Embarcadero, San Francisco.

  • What is Mixpanel's latest funding round?

    Mixpanel's latest funding round is Series C.

  • How much did Mixpanel raise?

    Mixpanel raised a total of $284.52M.

  • Who are the investors of Mixpanel?

    Investors of Mixpanel include Bain Capital Tech Opportunities, Paycheck Protection Program, Andreessen Horowitz, Max Levchin, Marc Benioff and 20 more.

  • Who are Mixpanel's competitors?

    Competitors of Mixpanel include MoEngage, Statsig, Metaplane, NetSpring, WhatFix and 7 more.

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