
Pretia
Founded Year
2014Stage
Acquired | AcquiredTotal Raised
$7.83MAbout Pretia
Pretia Technologies provides augmented reality (AR) cloud technology and services within the AR industry. The company offers a platform for creating and experiencing AR adventures, a service for AR video calls to assist specialists remotely, and tools for integrating AR into various applications such as games and community projects. It was founded in 2014 and is based in Tokyo, Japan. In November 2025, Pretia Technologies was acquired by Macbee Planet.
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Expert Collections containing Pretia
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Pretia is included in 1 Expert Collection, including Gaming.
Gaming
5,684 items
Gaming companies are defined as those developing technologies for the PC, console, mobile, and/or AR/VR video gaming market.
Latest Pretia News
Nov 4, 2025
2025年11月4日 17時00分 「すべてのマーケティングを成果報酬に」を掲げる株式会社Macbee Planet (本社:東京都渋谷区、代表取締役:千葉知裕、以下「マクビープラネット」)は、2025年11月4日にAR制作・配信プラットフォーム「Pretia AR」を開発・提供するプレティア・テクノロジーズ株式会社(本社:東京都港区、代表取締役:牛尾湧、以下「プレティア」)の全株式を取得し、完全子会社化したことをお知らせいたします。 本件子会社化により、マクビープラネットが強みとするデータ解析技術およびマーケティングノウハウと、プレティアが保有する高度なAR(拡張現実)技術が融合されます。両社は今後、データを活用した次世代の「体験型広告ソリューション」を共同で開発・提供し、デジタルとリアルを横断した新しい顧客体験の創出と、クライアント企業のLTV向上に貢献してまいります。 背景・目的 プレティアは、AR制作・配信プラットフォーム「Pretia AR」を基盤に、都市空間や商業施設におけるARコンテンツ開発を行っているスタートアップです。AR技術は、デジタル情報を現実世界に重ね合わせることで、消費者に直感的で没入感のある「体験」を提供できる技術として急速に注目を集めており、広告・マーケティング領域においても、ARを活用したバーチャル試着、インタラクティブな商品プロモーション、現実空間と連動したイベントなどが新たな顧客接点として期待されています。 今後は、Macbee Planetの培ったデータ収集・分析力を活用し、プレティアのAR技術と組み合わせることで、パーソナライズされたAR体験を通じた高い顧客体験を提供する広告ソリューションの開発、およびその事業化の可能性について検討してまいります。 会社概要
Pretia Frequently Asked Questions (FAQ)
When was Pretia founded?
Pretia was founded in 2014.
Where is Pretia's headquarters?
Pretia's headquarters is located at Mita, Minato-ku, Tokyo.
What is Pretia's latest funding round?
Pretia's latest funding round is Acquired.
How much did Pretia raise?
Pretia raised a total of $7.83M.
Who are the investors of Pretia?
Investors of Pretia include Macbee Planet, Shogakukan, Adastria, Dentsu, SBI Investment and 14 more.
Who are Pretia's competitors?
Competitors of Pretia include Niantic and 6 more.
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