Purplle
Founded Year
2012Stage
Series F - II | AliveTotal Raised
$474.17MValuation
$0000Last Raised
$59.48M | 1 yr agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-69 points in the past 30 days
About Purplle
Purplle is a beauty platform that provides various beauty and cosmetic products. The company offers makeup, skincare, hair care, and fragrance products from over 1000 brands, as well as its private direct-to-consumer (D2C) brands. Purplle serves both online and offline consumers, with a shopping experience that includes product recommendations. It was founded in 2012 and is based in Mumbai, India.
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Expert Collections containing Purplle
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Purplle is included in 3 Expert Collections, including E-Commerce.
E-Commerce
11,424 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Beauty & Personal Care
2,255 items
Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.
Unicorns- Billion Dollar Startups
1,309 items
Latest Purplle News
Oct 10, 2025
Creators enrolled in the affiliate program will now be able to feature products from Nykaa and Purplle platforms in addition to existing partners such as Flipkart and Myntra . YouTube said this broader selection will give both creators and audiences access to a wider range of products. Croma 300W Soundbar Review: Theatre Experience Under Rs 10,000 YouTube says that India is a key market for YouTube Shopping. The platform said shopping-related watch time in the country has grown by more than 250% year-on-year, and over 200 million logged-in users searched for shopping-related content. With the inclusion of Nykaa and Purplle, YouTube plans to launch programs that support beauty and lifestyle creators by connecting them with brands and expanding opportunities in the growing social commerce space. To make shopping more seamless, YouTube is also introducing new technology features. These include an AI-powered system that can automatically display product tags at the moment items are mentioned in a video. Later this year, YouTube will begin testing automatic detection and tagging of eligible products across videos. Other features, such as product stickers on Shorts, timestamp-based tags, and a Chrome extension for saving products to videos, have already been rolled out. In parallel, YouTube is expanding tools to improve collaboration between creators and advertisers. New features will allow creators to insert flexible brand segments in videos, add direct links in Shorts for sponsorships, and connect with advertisers through a Creator Partnerships Hub inside Google Ads . By expanding its affiliate program, onboarding new merchants, and strengthening brand partnerships, YouTube is seeking to position itself as a key platform for video-led shopping in India.
Purplle Frequently Asked Questions (FAQ)
When was Purplle founded?
Purplle was founded in 2012.
Where is Purplle's headquarters?
Purplle's headquarters is located at Raheja Plaza-1, LBS Marg, Mumbai.
What is Purplle's latest funding round?
Purplle's latest funding round is Series F - II.
How much did Purplle raise?
Purplle raised a total of $474.17M.
Who are the investors of Purplle?
Investors of Purplle include Blume Ventures, Premji Invest, ADIA, Sharrp Ventures, Manipal Group and 19 more.
Who are Purplle's competitors?
Competitors of Purplle include Pilgrim, Foxy, The Good Glamm Group, Nykaa, Voonik and 7 more.
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