Rokid
Founded Year
2014Stage
Private Equity | AliveTotal Raised
$607.85MMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-15 points in the past 30 days
About Rokid
Rokid specializes in Augmented Reality (AR) products and services within the consumer and industrial sectors. It offers AR glasses designed for entertainment, virtual office work, and industrial applications, including remote collaboration, artificial intelligence (AI) powered inspections, and digital workflow integration. Rokid's products cater to individual consumers. It was founded in 2014 and is based in Redwood City, California.
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ESPs containing Rokid
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The augmented reality (AR) glasses market develops wearable displays that project digital content onto transparent lenses, allowing users to see computer-generated imagery overlaid on their physical environment. These devices include standalone smart glasses and specialized optical components such as waveguides and light engines that enable AR capabilities. These solutions typically feature integr…
Rokid named as Challenger among 15 other companies, including Meta, Apple, and Microsoft.
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Expert Collections containing Rokid
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Rokid is included in 5 Expert Collections, including AR/VR.
AR/VR
1,509 items
This collection includes companies creating hardware and/or software for augmented reality, virtual reality, and mixed reality applications.
Unicorns- Billion Dollar Startups
1,309 items
Conference Exhibitors
6,062 items
Companies that will be exhibiting at CES 2018
Smart Cities
1,343 items
Smart building tech covers energy management/HVAC tech, occupancy/security tech, connectivity/IoT tech, construction materials, robotics use in buildings, and the metaverse/virtual buildings.
Artificial Intelligence (AI)
20,894 items
Rokid Patents
Rokid has filed 1 patent.
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
6/11/2018 | 6/30/2020 | Computer peripherals, Display devices, User interfaces, Punched card, Computing input devices | Grant |
Application Date | 6/11/2018 |
|---|---|
Grant Date | 6/30/2020 |
Title | |
Related Topics | Computer peripherals, Display devices, User interfaces, Punched card, Computing input devices |
Status | Grant |
Latest Rokid News
Nov 17, 2025
“第一，AI 眼镜是行业趋势。当前线下实体店面临的最大挑战是获客，这主要包括两部分：一是如何获取新客。正如杨光所说，结合 Misa 提供的信息，购买 Rokid 产品的用户中，约 20% 此前从未佩戴过眼镜，属于首次进入眼镜行业的新客。对传统眼镜店而言，产品周转周期较长，若能持续稳定地获取新客，无疑是所有线下合作伙伴、传统眼镜零售商都乐于见到的。” “第二，就像刚才深圳的朋友提到的，他本身有近视配镜需求，而我们的套镜产品适配多场景使用，作为一款包容性强的 AI 智能眼镜，恰好能满足这类需求。加之搭配全视线等优质镜片后，产品整体性价比突出。我相信，这一方面能助力线下零售商激活现有老客复购，另一方面也能创造新的销售机会。因此，无论是新客引入、老客复购，还是多场景下 “一人多镜” 的消费场景拓展，都是线下零售商喜闻乐见的。如今，全国已有众多网络布局完善、专业能力过硬的合作伙伴，他们愿意首次就与我们携手合作，正是因为这款产品能为其业务发展带来显著助力。” 针对线下渠道的相关情况，Misa 补充道：“目前我们不含暴龙品牌的线下零售店已达 1007 家，这个数据十分准确。这些门店并非我们直营，均为加盟模式。其中有近三四十家门店，由 Rokid 产品带来的直接收入，加上配套配镜产生的相关收入，已经超过了门店总收入的一半，这个数据很有参考价值。占比看似不高，但仅用两个月就达成这样的成果，未来潜力非常值得期待。相信很多传统渠道都在探寻下一个时代的发展机遇，这款产品至少值得大家尝试。” 潘路和杨光也强调，线下的“专业”和“体验”是无法替代的。潘路指出，线下门店是“视力保健初步入门的场所”，提供“专业的视光师”服务；杨光也补充，眼镜的“视力矫正”是非常专业的事情，需要线下“根据每个人调配”和“精准矫正”，这些共同构建了线上流量无法替代的“体验闭环”。
Rokid Frequently Asked Questions (FAQ)
When was Rokid founded?
Rokid was founded in 2014.
Where is Rokid's headquarters?
Rokid's headquarters is located at 2608 Spring Street, Redwood City.
What is Rokid's latest funding round?
Rokid's latest funding round is Private Equity.
How much did Rokid raise?
Rokid raised a total of $607.85M.
Who are the investors of Rokid?
Investors of Rokid include Jiangxia Science and Technology Investment, Hefei Municipal Government, NetDragon Websoft, Yujiang Industrial Investment Group, Ningbo Ruicheng Investment and 17 more.
Who are Rokid's competitors?
Competitors of Rokid include LLVISION, RealWear, HoloLight, Xreal, KIT-AR and 7 more.
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Compare Rokid to Competitors
0glass offers an online video platform that offers a wide range of free VIP TV series, movies, variety shows, and animated videos for streaming. Its service is known for its high-speed playback and extensive video library, providing users with a resource-rich viewing experience. It was founded in 2014 and is based in Shenzhen, China.
Magic Leap focuses on augmented reality solutions within the technology sector. It offers see-through AR headsets and is recognized for its optical technologies that provide visuals and world understanding. It serves sectors that incorporate augmented reality into their operations, such as enterprise and education. It was founded in 2010 and is based in Plantation, Florida.
RealWear specializes in augmented reality technology within the industrial sector. The company offers AI-voice-based smart glasses designed to provide information and expertise for frontline workers while keeping hands and field of view free. Its devices are equipped with atex zone can integrate with software to address the challenges faced by industrial workers. RealWear was formerly known as WearNext. It was founded in 2016 and is based in Vancouver, Washington.
Taqtile is a company focused on providing an AI-driven digital work assistant platform for various industries. Their main offerings include a platform for creating, managing, and executing digital work instructions, utilizing augmented reality capabilities, to enhance overall task performance. Taqtile primarily serves sectors such as defense, aerospace, manufacturing, transportation, and utilities. Taqtile was formerly known as TAQTILE MOBILITY, LLC. It was founded in 2011 and is based in Seattle, Washington.
Light Guide Systems develops augmented reality (AR) technology for the manufacturing sector. It offers a digital work instruction platform that projects AR work instructions onto work surfaces. Its platform is used for manual processes and assists in training, assembly, inspection, and maintenance tasks. It serves industries including aerospace and defense, automotive, electronics, food and beverage, medical, warehousing and logistics. It was formerly known as OPS Solutions. It was founded in 2005 and is based in Wixom, Michigan.
ThirdEye Gen develops augmented and mixed reality smart glasses and AR software applicable in various industries. The company provides products that include wearable technology that allows digital information to be viewed by users, holographic displays for telepresence, and platforms for operating unmanned aerial drones. ThirdEye Gen serves sectors such as healthcare, aerospace, architecture, and education with its AR solutions. It was founded in 2016 and is based in Princeton, New Jersey.
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