Savage X Fenty
Founded Year
2018Stage
Series C | AliveTotal Raised
$310MLast Raised
$125M | 4 yrs agoRevenue
$0000About Savage X Fenty
Savage X Fenty focuses on the fashion industry, specifically in the lingerie sector. The company offers a wide range of lingerie products, from everyday basics to more provocative pieces, designed to cater to a diverse range of body types and personal styles. The company primarily sells to the retail and e-commerce industries. Savage X Fenty was formerly known as JFGC, LLC. It was founded in 2018 and is based in El Segundo, California.
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Expert Collections containing Savage X Fenty
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Savage X Fenty is included in 3 Expert Collections, including Direct-To-Consumer Brands (Non-Food).
Direct-To-Consumer Brands (Non-Food)
1,192 items
Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.
E-Commerce
11,424 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,309 items
Latest Savage X Fenty News
Oct 16, 2025
0:00 / 0:00 When the lights finally dimmed at the 2025 Victoria’s Secret Fashion Show last night, the first thing guests saw was a gold light emanating from backstage. Model Jasmine Tookes, nine months pregnant, opened the show in a gold macramé dress with drop pearls and a pearl and crystal wing in the shape of a clamshell. Art buffs might notice that the shell is a callback to Sandro Boticelli’s renaissance painting “Birth of Venus,” symbolizing sensuality, divine beauty, rebirth, and new beginnings. The cultural reference is a more elevated and considered nod to womanhood than the show’s previous themes, which have included “Santa’s Helpers” or “delicious sweets.” The look—and the show—certainly marked a new moment for Victoria’s Secret. And that was the intention of CEO Hillary Super, who said so in a note left at each seat. The show “marked a new era of sexy,” she wrote. “Not one defined by a single look or mood, but by something deeper: the feeling of being truly comfortable and confident in your own skin.” Victoria’s Secret is in dire need of a reset, and its new executive creative director Adam Selman delivered in this first time producing the mega-show. Selman joined Victoria’s Secret in April following three years as chief design officer at Rihanna’s rival lingerie brand Savage x Fenty, as well as running his own self-named label and Adam Selman Sport (ASS). If you can’t tell by his sport label, Selman is not especially self-serious, but he is astute and forward-thinking, and his design and styling sensibilities deftly balance sophistication and fun. (The 2012 VS fashion show look and crystal naked dress he designed for Rihanna at the 2014 CFDA awards are ones for the history books.) Subscribe to the Design newsletter.The latest innovations in design brought to you every weekday
Savage X Fenty Frequently Asked Questions (FAQ)
When was Savage X Fenty founded?
Savage X Fenty was founded in 2018.
Where is Savage X Fenty's headquarters?
Savage X Fenty's headquarters is located at 800 Apollo Street, El Segundo.
What is Savage X Fenty's latest funding round?
Savage X Fenty's latest funding round is Series C.
How much did Savage X Fenty raise?
Savage X Fenty raised a total of $310M.
Who are the investors of Savage X Fenty?
Investors of Savage X Fenty include Avenir, Marcy Venture Partners, Advent International, L Catterton, Sunley House Capital Management and 14 more.
Who are Savage X Fenty's competitors?
Competitors of Savage X Fenty include True&Co, ThirdLove, Adore Me, Clovia, Honey Birdette and 7 more.
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Compare Savage X Fenty to Competitors
Zivame is a B2C intimate wear brand in India, specializing in a range of women's lingerie and intimate apparel. The company offers a collection of bras, panties, nightwear, activewear, shapewear, and swimwear designed for women of all body types and ages. Zivame also extends its product line to include cosmetics and jewelry. It was founded in 2011 and is based in Mumbai, India.
Bluebella is a lingerie and nightwear brand that creates collections for women. The company offers products including lingerie sets, nightwear, hosiery, and accessories. Bluebella's products feature designs that reflect strength and femininity. It is based in United Kingdom.
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Ella Paradis is an online retailer specializing in adult sex toys and accessories within the sexual wellness industry. The company offers a variety of products. While Ella Paradis caters to a diverse clientele, including men, women, and couples, the specifics of its primary customer segments are not detailed. It is based in Miami Beach, Florida.
ThirdLove is a brand that offers bras and underwear, focusing on fit and comfort. The company provides a range of products including wireless, push-up, smoothing, and minimizer bras, which are made with various materials and tested for fit. ThirdLove engages in recycling programs and has partnerships with non-profits. ThirdLove was formerly known as MeCommerce. It was founded in 2013 and is based in San Francisco, California.
Kenz is a designer lingerie shop that offers a selection of intimate apparel for women. The company provides a platform for customers to find lingerie products from international brands. Kenz serves the online lingerie shopping needs of women in the Middle East. It was founded in 2017 and is based in Ramallah, Israel.
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