Founded Year

2011

Stage

Biz Plan Competition | Alive

Total Raised

$158.62M

Valuation

$0000 

Last Raised

$1M | 3 yrs ago

Revenue

$0000 

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-66 points in the past 30 days

About SmartAsset

SmartAsset is a financial decision-making platform that operates in the personal finance and investment advisory sectors. The company offers a range of tools and services designed to empower individuals to make informed financial decisions, including personalized calculators for taxes, home buying, and retirement, as well as a service to match users with vetted financial advisors. SmartAsset primarily serves individuals seeking financial planning and investment advice. It was founded in 2011 and is based in New York, New York. It is a subsidiary of Financial Insight Technology.

Headquarters Location

122 East 42nd Street Suite 4300

New York, New York, 10168,

United States

1-800-592-5379

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ESPs containing SmartAsset

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Financial Services / Wealth Tech

The wealth management prospecting and lead generation platforms market provides technology solutions that enable financial advisors to segment, prioritize, and engage with potential clients. These platforms leverage AI, data analytics, and client profiling to identify high-potential leads, offer insights into client behavior, and optimize engagement strategies. Key features include relationship ma…

SmartAsset named as Challenger among 15 other companies, including Salesforce, HubSpot, and Seismic.

SmartAsset's Products & Differentiators

    SmartAsset

    The lifeblood of our business is consumers, and SmartAsset continues to attract new and existing readers by providing fresh, accurate and in-depth financial advice in the form of free articles, guides, reviews, calculators and other helpful tools. SmartAsset started as a site for people looking for answers to life’s big financial questions like: how much house can I afford or how much money do I need to save for retirement?

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Expert Collections containing SmartAsset

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

SmartAsset is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

1,309 items

W

Wealth Tech

2,489 items

Companies and startups in this collection digitize & streamline the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.

F

Financial Wellness

245 items

Track startups and capture company information and workflow.

F

Fintech

9,809 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.

Latest SmartAsset News

5 Ways Financial Advisors Can Maintain Work/Life Balance

Nov 8, 2025

By Rebecca Lake Work-life balance can often feel elusive for financial advisors. Your working hours are split between client meetings, business development and the back-office tasks necessary to keep your firm running. It may become all too easy to slip into a pattern of taking work home with you or sacrificing weekends to complete any unfinished tasks. Maintaining a work-life balance as a busy advisor requires an intentional plan and a commitment to seeing it through. Are you looking to expand the marketing of your financial advisor practice? Try SmartAsset AMP, a holistic client prospecting and marketing automation platform The Importance of Financial Advisor Work-Life Balance Work-life balance is crucial for managing stress levels and preventing burnout . Advisors who find themselves in professional environments that prioritize work over everything else may be on the fast track to losing their passion for their employer or, in more extreme cases, the industry as a whole. A Cerulli report found that 72% of rookie advisors drop out of the profession within the first five years What makes work-life balance so difficult to achieve? The simplest answer is the challenging nature of building a successful practice. Advisors must contend with: Ever-evolving compliance regulations Changing technology and the pressure to keep up with the latest trends Client acquisition in a competitive landscape Shrinking profit margins Uncertain market conditions Demand for advisors continues to grow, which is a positive sign. However, the pool of available advisors continues to shrink. By 2034, the shortage of advisors is expected to surpass 100,000, according to McKinsey . That doesn't bode well for financial advisor work-life balance if there are fewer professionals available to meet demand. 5 Ways Advisors Can Create Work/Life Balance Finding balance between working and living begins with defining what that means to you. Developing a clear vision for your idea of balance is essential for shaping a plan to achieve it. With that being said, here are some ways advisors can introduce more balance into their daily rounds, without sacrificing their firm's success. 1. Refine Your Schedule A daily advisor schedule makes a difference in work-life balance if you're planning out your time in a way that establishes and enforces firm boundaries. Setting start and end times for your days enables you to draw a line between your working hours and your personal time. As you develop your routine and schedule, communicate it clearly to your staff and to your clients. Your clients should know when they'll be able to reach you if they have questions, and how quickly you'll respond to inquiries. The 2025 Client Voice Study shows that clients overwhelmingly value an advisor who is easy to reach, responsive and proactive in offering answers or advice . Effective communication is a critical factor in building trust and loyalty, which in turn can contribute to higher retention and referral rates 2. Outsource Outsourcing can allow advisors to instantly lighten their workload and free up time in their schedules. Applying a more intentional approach to time management could yield up to $270,000 in additional revenue per year, according to Fidelity . That figure assumes that you reallocate five hours per week to serving current clients or prospecting. In addition to having more time for clients, outsourcing can yield more time for yourself and reduce stress levels. Some of the tasks you may consider outsourcing include: Bookkeeping and accounting Scheduling Investment research Portfolio management IT management Compliance Marketing You may outsource tasks to a third-party company or to a paraplanner . Paraplanners typically assist with behind-the-scenes tasks, such as investment research, modeling and report generation. That allows you to spend more time with clients during the working hours you've defined for yourself. 3. Automate Automating certain tasks can help your firm grow without requiring you to be hands-on at all times. Some of the activities you may consider automating include: New client onboarding Client communications Back-office workflows Document management Risk management Marketing is another area in which automation can help advisors save time. You may automate email drip campaigns, for instance, to foster conversations with prospects, or create an automated schedule for social media posts. You can also automate lead generation with the right tools. SmartAsset's Advisor Marketing Platform (AMP) , for example, helps connect you with prospects who are ready to work with an advisor. Once a connection is made, you can use built-in tools to nurture those relationships automatically. 4. Define Your Mission According to a 2025 survey from the Certified Financial Planner (CFP®) Board, 83% of professionals with a CFP® designation say they're highly satisfied with their work-life balance . Eighty-four percent say they feel fulfilled in their careers. So, what's the link? The report suggests that CFP®s are happier because their designation allows them to fulfill a specific mission, which is helping people reach their financial goals. You don't necessarily need to obtain a CFP® mark or any other credential to fulfill your mission. But it's important to understand who you want to serve and why. If you're unclear on your mission, ask yourself why you do what you do. Once you're able to answer that question, evaluate the activities or tasks that are most important for helping you to further that mission. Then, consider eliminating anything that isn't central to that purpose. 5. Consider a Model Change In some cases, an imbalance between work and life is a byproduct of the business model you find yourself in. If you work at a top-tier firm, for instance, there may be constant pressure to acquire new clients and meet or exceed yearly revenue benchmarks. A change of environment may be the best way to achieve a reasonable balance. Going independent is a big step, but it could open you up to new possibilities, including the opportunity for greater work-life balance. Before you go independent, you'll need to do some research into: Filing requirements to establish a new RIA Startup costs Compliance rules and whether they allow you to take your book of business with you Repapering requirements Ongoing regulatory requirements Marketing and new client acquisition If you're not ready to go fully independent just yet, you might consider working with an RIA aggregator instead. Aggregators equip you with the tools you need to build your practice and provide support until you're ready to fully transition to a solo operation. Bottom Line Financial advisor work-life balance may feel like a myth, but it doesn't have to be. It does take some effort to create systems that allow for balance, but once you have them in place, you can begin to reap the mental, emotional and physical benefits that go along with reduced stress. Building a support network of colleagues, friends and family members who understand the need for balance can help to reinforce your commitment to the plan. Tips for Growing Your Advisory Practice Digital marketing is only one way to bring in new potential clients. SmartAsset AMP (Advisor Marketing Platform) is a holistic marketing service financial advisors can use for client lead generation and automated marketing. Sign up for a free demo to explore how SmartAsset AMP can help you expand your practice's marketing operation. Get started today AI tools can assist with certain automation tasks, leaving you free to allocate your time to other things. For example, AI note-takers can help you record client meetings without taking the focus off the person in front of you. These tools can capture conversations and summarize them for you. Certain note-takers even provide content that you can use for a follow-up email to stay connected with your clients. Photo credit: ©iStock.com/fizkes, ©iStock.com/Hiraman, ©iStock.com/andresr “Cerulli Associates | The Financial Advisor Industry Has a Headcount….” Cerulli Associates , https://www.cerulli.com/press-releases/the-financial-advisor-industry-has-a-headcount-problem. Accessed 11 Apr. 2025. “The Looming Advisor Shortage in US Wealth Management.” McKinsey & Co. , https://www.mckinsey.com/industries/financial-services/our-insights/the-looming-advisor-shortage-in-us-wealth-management. Accessed 4 Nov. 2025. Thorp, Brian. “2025 Voice of the Client Study: What Americans Really Think About Their Financial Advisors.” Wealthtender , 29 Apr. 2025, https://wealthtender.com/advisors/marketing/voice-of-the-client-study/. “New Fidelity® Report Helps Wealth Management Firms Tackle Top Organic Growth Barrier: Time Management.” Fidelity , 15 Oct. 2025, https://newsroom.fidelity.com/pressreleases/new-fidelity–report-helps-wealth-management-firms-tackle-top-organic-growth-barrier–time-managemen/s/3e3be1a8-011b-49e1-b6bb-ee02ae81172a. Apfel, Ira. “Study: Financial Planners with CFP® Certification Enjoy High Earnings and Career Satisfaction.” CFP Board Logo , 3 Sept. 2025, https://www.cfp.net/industry-insights/2025/09/financial-planners-with-cfp-certification-enjoy-high-earnings-and-career-satisfaction. The post 5 Ways Financial Advisors Can Maintain Work/Life Balance appeared first on SmartReads by SmartAsset Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media

SmartAsset Frequently Asked Questions (FAQ)

  • When was SmartAsset founded?

    SmartAsset was founded in 2011.

  • Where is SmartAsset's headquarters?

    SmartAsset's headquarters is located at 122 East 42nd Street, New York.

  • What is SmartAsset's latest funding round?

    SmartAsset's latest funding round is Biz Plan Competition.

  • How much did SmartAsset raise?

    SmartAsset raised a total of $158.62M.

  • Who are the investors of SmartAsset?

    Investors of SmartAsset include Stagwell, Javelin Venture Partners, TruStage Ventures, TTV Capital, New York Life Ventures and 22 more.

  • Who are SmartAsset's competitors?

    Competitors of SmartAsset include Zoe Financial and 8 more.

  • What products does SmartAsset offer?

    SmartAsset's products include SmartAsset and 2 more.

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Compare SmartAsset to Competitors

Z
Zoe Financial

Zoe Financial provides a wealth management platform connecting individuals with financial advisors across various sectors. The company offers a service to match clients with vetted, fiduciary financial advisors and provides a platform for managing wealth. It serves individuals with personalized financial planning and investment management services. It was founded in 2016 and is based in New York, New York.

C
Conductiv

Conductiv is a technology company focusing on lending operations within the financial services sector. The company offers a platform for digital data collection, lending guidance based on AI, and loan approvals to facilitate the lending process. Conductiv serves banks and credit unions, to address manual work, fraud, and lending times. It was founded in 2019 and is based in Long Island City, New York.

Fintastico Logo
Fintastico

Fintastico provides a platform for discovering and comparing financial services within the fintech industry. The company offers tools for consumers and businesses to compare financial accounts, analyze business finances, and select POS plans. Fintastico also serves as a hub for fintech companies to engage with potential customers. It was founded in 2017 and is based in Milan, Italy.

Snappy Kraken Logo
Snappy Kraken

Snappy Kraken is a marketing technology firm that specializes in digital marketing systems for the financial advisory sector. The company offers personalized websites, original content, marketing automation, and text message marketing to help financial advisors connect with clients and grow their businesses. Snappy Kraken primarily serves financial advisors and firms looking to improve their marketing efforts and client engagement. It was founded in 2016 and is based in Ormond Beach, Florida.

P
Partyou

Partyou offers a digital platform for college students where they can manage their finances, make payments, and shop online. It is based in Sao Paulo, Brazil.

FMG Suite Logo
FMG Suite

FMG Suite provides digital marketing and compliant texting solutions for the financial services sector. The company offers tools that assist financial professionals in managing email campaigns, social media, events, and greeting cards, and includes features for website editing, SEO, and copywriting. FMG Suite mainly works with financial advisors, wealth management firms, independent broker-dealers, and insurance companies. FMG Suite was formerly known as Faulkner Media Group. It was founded in 2011 and is based in San Diego, California.

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