Trax
Founded Year
2010Stage
Debt | AliveTotal Raised
$1.063BLast Raised
$50M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+64 points in the past 30 days
About Trax
Trax provides retail management solutions within the technology sector. Their services include cloud-based and on-device image recognition, data analytics, retail execution, and consumer engagement platforms for retail operations. Trax primarily serves the consumer packaged goods (CPG) and retail industries. It was founded in 2010 and is based in Paris, France.
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ESPs containing Trax
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The planogram compliance & inventory visibility market helps retailers and manufacturers monitor in-store shelf conditions using AI, computer vision, and sensor technologies. Solutions include shelf-mounted cameras, autonomous robots, mobile scanning apps, and software platforms that track inventory levels, planogram compliance, pricing accuracy, and out-of-stock conditions. These providers enable…
Trax named as Leader among 11 other companies, including Simbe, Scandit, and One Door.
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Research containing Trax
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Trax in 2 CB Insights research briefs, most recently on Apr 3, 2023.
Expert Collections containing Trax
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Trax is included in 6 Expert Collections, including Store tech (In-store retail tech).
Store tech (In-store retail tech)
2,090 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Unicorns- Billion Dollar Startups
1,309 items
Grocery Retail Tech
831 items
Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.
Artificial Intelligence (AI)
14,182 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
Conference Exhibitors
5,302 items
Food & Beverage
156 items
Trax Patents
Trax has filed 105 patents.
The 3 most popular patent topics include:
- retailing
- image processing
- digital photography
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
4/2/2024 | 3/18/2025 | Customer experience, Machine learning, Natural language processing, Production and manufacturing, Manufacturing | Grant |
Application Date | 4/2/2024 |
|---|---|
Grant Date | 3/18/2025 |
Title | |
Related Topics | Customer experience, Machine learning, Natural language processing, Production and manufacturing, Manufacturing |
Status | Grant |
Latest Trax News
Nov 13, 2025
Image Retail Analytics Company Trax Buys Retail Intelligence Startup Quri Singapore-headquartered Trax plans to make more acquisitions before going public in 2019, CEO said Meir Orbach 12:5718.01.18 The financial terms of the deal were not disclosed. Trax paid $30-$40 million for Quri, according to one person familiar with the matter who spoke on conditions of anonymity. Headquartered in Singapore with global offices in Israel, Asia-Pacific, Europe and the Americas, Trax offers retailers image recognition and computer vision analytic tools. Among its customers are some of Coca Cola's anchor bottlers and Henkel AG & Company. Founded in 2012, the company reached $60 million in sales in 2017 and plans to go public in 2019, according to co-founder and CEO Joel Bar-El. In June 2017, Trax closed a $64 million investment round led by an affiliate of private equity firm Warburg Pincus LLC, according to the company’s announcement. In July, Trax acquired the U.S. based retail insight assets of data analytics company Nielsen Holdings PLC. Established in 2009 and based in San Francisco, Quri provides real-time data about the performance of products and promotions in retail stores. It is active in 6,000 U.S. cities with access to 150,000 stores, and generates 50,000 surveys each month, Trax said in a statement. The acquisition is part of Trax’s global expansion plan, Mr. Bar-El said in an interview with Calcalist Wednesday.
Trax Frequently Asked Questions (FAQ)
When was Trax founded?
Trax was founded in 2010.
Where is Trax's headquarters?
Trax's headquarters is located at 34, Rue Laffitte, Paris.
What is Trax's latest funding round?
Trax's latest funding round is Debt.
How much did Trax raise?
Trax raised a total of $1.063B.
Who are the investors of Trax?
Investors of Trax include Deutsche Bank, Garage Syndicate, Warburg Pincus, Sony Innovation Fund, BlackRock and 10 more.
Who are Trax's competitors?
Competitors of Trax include VisionR, Signatrix, Neurolabs, Wecheer, Cognitiwe and 7 more.
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Compare Trax to Competitors
Vispera provides image recognition technology for the retail sector, focusing on retail execution and tracking services. The company's offerings include solutions that monitor and analyze in-store shelf conditions in real-time, check compliance with planograms, detect out-of-stock items, and provide data on shelf visibility. Vispera's services cater to the consumer packaged goods (CPG) and retail industries. It was founded in 2014 and is based in Istanbul, Turkey.
Pensa Systems specializes in retail shelf intelligence within the computer vision and artificial intelligence sectors. The company offers solutions that provide visibility and analytics for retail shelf inventory, aiming to reduce stockouts. Pensa Systems primarily serves the consumer packaged goods (CPG) brands and retailers sectors, offering tools to optimize shelf space and manage inventory. It was founded in 2016 and is based in Austin, Texas.
Focal Systems provides retail technology focused on automating store operations using artificial intelligence. The company offers a platform that uses computer vision and machine learning for inventory management, order writing, labor scheduling, and planogram adjustments. Focal Systems serves the retail industry and provides solutions aimed at improving product availability and reducing waste. It was founded in 2015 and is based in San Francisco, California.
Neurolabs focuses on synthetic image recognition technology for the consumer packaged goods (CPG) sector. The company has developed an enterprise platform for AI-driven inventory detection, in-store analytics, and shelf auditing to assist with retail execution. Neurolabs serves the CPG industry with solutions for catalogue management and operational efficiency across retail touchpoints. It was founded in 2018 and is based in Worcester Park, United Kingdom.
Shelfie is a technology company that specializes in retail solutions, focusing on automating shelf-stock audits for retailers. The company provides a subscription-based service that uses AI and deep learning to monitor retail shelves in real-time and analyze stock levels. It notifies staff of restocking needs. Shelfie's technology is designed to work with existing retail systems, providing insights to maintain on-shelf availability and reduce out-of-stock events. It was founded in 2016 and is based in Manly, Australia.
Occicor is an artificial intelligence company operating in the retail sector. The company's main service involves using AI to process data and transform images into actionable insights, thereby improving decision-making and productivity in shelf management. It primarily serves consumer packaged goods (CPG) companies. It was founded in 2021 and is based in Barcelona, Spain.
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