
Bluecore
Founded Year
2013Stage
Series F | AliveTotal Raised
$263.15MLast Raised
$24.95M | 1 yr agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-43 points in the past 30 days
About Bluecore
Bluecore provides retail marketing technology focused on customer identification and movement within the purchase funnel. It offers a platform for enterprise brands to automate personalized marketing campaigns across various channels, utilizing real-time data and predictive analytics. Bluecore's solutions are tailored for the retail sector, with the goal of improving customer retention and supporting growth for brands. Bluecore was formerly known as TriggerMail. It was founded in 2013 and is based in New York, New York.
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Bluecore's Product Videos
ESPs containing Bluecore
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The direct message marketing market enables businesses to send promotional and transactional messages directly to customers through SMS and messaging apps like WhatsApp. These platforms provide tools for mass texting, automated messaging campaigns, customer segmentation, and real-time analytics. Companies in this market specialize in text message marketing automation, compliance management, and mu…
Bluecore named as Leader among 12 other companies, including Twilio, Attentive, and Klaviyo.
Bluecore's Products & Differentiators
Bluecore Site
Bluecore Site enables retailers to provide individualized and consistent experiences for consumers, moving beyond isolated website optimization to create a seamless partnership between email and website. Features include mirrored product recommendations, personalized email capture, promotion consistency from email to website, personalized on-site recommendations, and personalized exit prevention.
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Research containing Bluecore
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Bluecore in 2 CB Insights research briefs, most recently on Aug 14, 2023.

Aug 14, 2023
The cookieless targeting market map
Aug 3, 2023
The generative AI in retail market mapExpert Collections containing Bluecore
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Bluecore is included in 8 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,309 items
Ad Tech
4,236 items
Companies offering tech-enabled marketing and advertising services.
Conference Exhibitors
5,302 items
Targeted Marketing Tech
453 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Retail Tech 100
100 items
The most promising B2B tech startups transforming the retail industry.
Loyalty & Rewards Tech
178 items
Bluecore Patents
Bluecore has filed 12 patents.
The 3 most popular patent topics include:
- hydraulic fracturing
- oil wells
- drilling technology

Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
5/12/2020 | 12/19/2023 | Marketing strategy, Gate arrays, Diagrams, Promotion and marketing communications, Strategic management | Grant |
Application Date | 5/12/2020 |
|---|---|
Grant Date | 12/19/2023 |
Title | |
Related Topics | Marketing strategy, Gate arrays, Diagrams, Promotion and marketing communications, Strategic management |
Status | Grant |
Latest Bluecore News
Nov 11, 2025
News provided by Share this article Share toX Company's AI agents have processed 39 million shopper messages, proving consumers increasingly trust AI to guide their purchase decisions NEW YORK, Nov. 11, 2025 /PRNewswire/ -- alby , the AI shopping agent trusted by leading e-commerce brands, today announced its AI agents have facilitated 20 million conversations and 39 million total messages, marking a significant milestone in consumer adoption of AI-powered shopping experiences. The achievement underscores how retailers are successfully deploying AI agents not just for support, but as true revenue drivers throughout the shopping journey. "Reaching 20 million conversations with an 81% CSAT score proves that shoppers are increasingly engaging with AI agents that actually help them find what they need," said Fayez Mohamood, CEO of Bluecore (alby's parent company). "This milestone represents thousands of shoppers who've moved beyond viewing chatbots as support tools to embracing them as shopping companions. Our data shows that when deployed thoughtfully with features like predictive prompts and strategic placement, AI agents can drive up to 10x higher engagement and meaningful revenue growth for retailers." The milestone comes as alby continues to demonstrate measurable impact for brands of all sizes. Companies like Wayfair, QVC, and Hibbett are seeing real revenue impact from their AI agents, with some achieving significant increases in conversion rates and customer engagement. The platform's success stems from its evolution beyond traditional support chatbots to proactive shopping companions that guide customers throughout their buying journey. "Helping customers make confident decisions on complex, higher-priced tools and equipment has always been a challenge online," said Kathie Wangerin, Director of eCommerce at Northern Tool. "alby bridges that gap by instantly answering detailed product questions for our customers and even our sales team. alby answers over 75,000 questions weekly and has proven to be a powerful conversion tool. It also allows us to identify common questions that guide improvements to our product descriptions and content across our entire catalog." The achievement reflects a broader shift in consumer behavior, as shoppers become increasingly comfortable with AI tools for product discovery and purchase decisions. alby's approach of embedding AI agents directly into the shopping experience with predictive prompts rather than relying solely on freeform input has proven to drive both engagement and conversion at scale. alby's recently announced capabilities, including Product Advisor, Playbooks, In-Session Context, and Recommendations, enable even deeper customer engagement by transforming AI agents from reactive chatbots into proactive shopping companions that anticipate questions and guide shoppers toward confident purchase decisions. You can learn more about alby's full platform at alby.com . About Bluecore and alby Bluecore's suite of retail marketing technology creates personalized shopping experiences across all consumer-facing digital channels—transforming anonymous shoppers into known customers along the way. With its AI shopping agent alby, Bluecore is enabling retailers—from enterprise to SMB—to predict and answer shoppers' questions, significantly increasing their likelihood of purchase. alby integrates directly into retailers' product catalogs, anticipates their intent and progresses them through the buying journey. It simultaneously equips retailers with an entirely new dataset: the questions shoppers ask right before they buy. This data fuels their ability to personalize future interactions across every channel. Through alby, Bluecore is preparing retailers for the agentic future of commerce, where both AI agents and humans shop together. More than 400 leading retailers, including Wayfair, Tapestry, Express, Lenovo and Alo Yoga, and a growing number of Shopify brands trust Bluecore to accelerate profitable growth. Learn more at Bluecore. SOURCE alby
Bluecore Frequently Asked Questions (FAQ)
When was Bluecore founded?
Bluecore was founded in 2013.
Where is Bluecore's headquarters?
Bluecore's headquarters is located at 222 Broadway, New York.
What is Bluecore's latest funding round?
Bluecore's latest funding round is Series F.
How much did Bluecore raise?
Bluecore raised a total of $263.15M.
Who are the investors of Bluecore?
Investors of Bluecore include FirstMark Capital, Georgian, Norwest Venture Partners, SLW, Felicis and 16 more.
Who are Bluecore's competitors?
Competitors of Bluecore include Sailthru, Konnecto, Raptor, Brevo, Personify XP and 7 more.
What products does Bluecore offer?
Bluecore's products include Bluecore Site and 2 more.
Who are Bluecore's customers?
Customers of Bluecore include Lane Bryant and NoBull.
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Compare Bluecore to Competitors

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ForMotiv specializes in behavioral analytics within the insurance sector and provides insights into the intent and risk associated with digital applicants. The company offers solutions that analyze behavioral data in real-time to predict user intent and assess risk, which aids in improving conversion rates and reducing fraud. ForMotiv's services are primarily utilized by the insurance industry, enhancing digital experiences and decision-making processes for life, home, auto, and commercial insurance providers. It was founded in 2018 and is based in Philadelphia, Pennsylvania.

Sendlane is a marketing platform that offers email and SMS marketing services. The company provides tools for marketing automation, customer review management, and digital forms. Sendlane's platform is aimed at businesses that want to manage their customer data and marketing efforts through centralized data hubs and multi-channel automation. It was founded in 2013 and is based in Carlsbad, California.
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