Founded Year

2013

Stage

Series F | Alive

Total Raised

$263.15M

Last Raised

$24.95M | 1 yr ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-43 points in the past 30 days

About Bluecore

Bluecore provides retail marketing technology focused on customer identification and movement within the purchase funnel. It offers a platform for enterprise brands to automate personalized marketing campaigns across various channels, utilizing real-time data and predictive analytics. Bluecore's solutions are tailored for the retail sector, with the goal of improving customer retention and supporting growth for brands. Bluecore was formerly known as TriggerMail. It was founded in 2013 and is based in New York, New York.

Headquarters Location

222 Broadway 16th Floor

New York, New York, 10038,

United States

973-985-7615

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Bluecore's Product Videos

ESPs containing Bluecore

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Enterprise Tech / Marketing & Ad Tech

The direct message marketing market enables businesses to send promotional and transactional messages directly to customers through SMS and messaging apps like WhatsApp. These platforms provide tools for mass texting, automated messaging campaigns, customer segmentation, and real-time analytics. Companies in this market specialize in text message marketing automation, compliance management, and mu…

Bluecore named as Leader among 12 other companies, including Twilio, Attentive, and Klaviyo.

Bluecore's Products & Differentiators

    Bluecore Site

    Bluecore Site enables retailers to provide individualized and consistent experiences for consumers, moving beyond isolated website optimization to create a seamless partnership between email and website. Features include mirrored product recommendations, personalized email capture, promotion consistency from email to website, personalized on-site recommendations, and personalized exit prevention.

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Research containing Bluecore

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Bluecore in 2 CB Insights research briefs, most recently on Aug 14, 2023.

Expert Collections containing Bluecore

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Bluecore is included in 8 Expert Collections, including Unicorns- Billion Dollar Startups.

U

Unicorns- Billion Dollar Startups

1,309 items

A

Ad Tech

4,236 items

Companies offering tech-enabled marketing and advertising services.

C

Conference Exhibitors

5,302 items

T

Targeted Marketing Tech

453 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

R

Retail Tech 100

100 items

The most promising B2B tech startups transforming the retail industry.

L

Loyalty & Rewards Tech

178 items

Bluecore Patents

Bluecore has filed 12 patents.

The 3 most popular patent topics include:

  • hydraulic fracturing
  • oil wells
  • drilling technology
patents chart

Application Date

Grant Date

Title

Related Topics

Status

5/12/2020

12/19/2023

Marketing strategy, Gate arrays, Diagrams, Promotion and marketing communications, Strategic management

Grant

Application Date

5/12/2020

Grant Date

12/19/2023

Title

Related Topics

Marketing strategy, Gate arrays, Diagrams, Promotion and marketing communications, Strategic management

Status

Grant

Latest Bluecore News

alby Crosses 20 Million Consumer Conversations as AI Agents Drive Revenue and Convert Sales

Nov 11, 2025

News provided by Share this article Share toX Company's AI agents have processed 39 million shopper messages, proving consumers increasingly trust AI to guide their purchase decisions NEW YORK, Nov. 11, 2025 /PRNewswire/ --  alby , the AI shopping agent trusted by leading e-commerce brands, today announced its AI agents have facilitated 20 million conversations and 39 million total messages, marking a significant milestone in consumer adoption of AI-powered shopping experiences. The achievement underscores how retailers are successfully deploying AI agents not just for support, but as true revenue drivers throughout the shopping journey. "Reaching 20 million conversations with an 81% CSAT score proves that shoppers are increasingly engaging with AI agents that actually help them find what they need," said Fayez Mohamood, CEO of Bluecore (alby's parent company). "This milestone represents thousands of shoppers who've moved beyond viewing chatbots as support tools to embracing them as shopping companions. Our data shows that when deployed thoughtfully with features like predictive prompts and strategic placement, AI agents can drive up to 10x higher engagement and meaningful revenue growth for retailers." The milestone comes as alby continues to demonstrate measurable impact for brands of all sizes. Companies like Wayfair, QVC, and Hibbett are seeing real revenue impact from their AI agents, with some achieving significant increases in conversion rates and customer engagement. The platform's success stems from its evolution beyond traditional support chatbots to proactive shopping companions that guide customers throughout their buying journey. "Helping customers make confident decisions on complex, higher-priced tools and equipment has always been a challenge online," said Kathie Wangerin, Director of eCommerce at Northern Tool. "alby bridges that gap by instantly answering detailed product questions for our customers and even our sales team. alby answers over 75,000 questions weekly and has proven to be a powerful conversion tool. It also allows us to identify common questions that guide improvements to our product descriptions and content across our entire catalog." The achievement reflects a broader shift in consumer behavior, as shoppers become increasingly comfortable with AI tools for product discovery and purchase decisions. alby's approach of embedding AI agents directly into the shopping experience with predictive prompts rather than relying solely on freeform input has proven to drive both engagement and conversion at scale. alby's recently announced capabilities, including Product Advisor, Playbooks, In-Session Context, and Recommendations, enable even deeper customer engagement by transforming AI agents from reactive chatbots into proactive shopping companions that anticipate questions and guide shoppers toward confident purchase decisions. You can learn more about alby's full platform at alby.com . About Bluecore and alby Bluecore's suite of retail marketing technology creates personalized shopping experiences across all consumer-facing digital channels—transforming anonymous shoppers into known customers along the way. With its AI shopping agent alby, Bluecore is enabling retailers—from enterprise to SMB—to predict and answer shoppers' questions, significantly increasing their likelihood of purchase. alby integrates directly into retailers' product catalogs, anticipates their intent and progresses them through the buying journey. It simultaneously equips retailers with an entirely new dataset: the questions shoppers ask right before they buy. This data fuels their ability to personalize future interactions across every channel. Through alby, Bluecore is preparing retailers for the agentic future of commerce, where both AI agents and humans shop together. More than 400 leading retailers, including Wayfair, Tapestry, Express, Lenovo and Alo Yoga, and a growing number of Shopify brands trust Bluecore to accelerate profitable growth. Learn more at Bluecore. SOURCE alby

Bluecore Frequently Asked Questions (FAQ)

  • When was Bluecore founded?

    Bluecore was founded in 2013.

  • Where is Bluecore's headquarters?

    Bluecore's headquarters is located at 222 Broadway, New York.

  • What is Bluecore's latest funding round?

    Bluecore's latest funding round is Series F.

  • How much did Bluecore raise?

    Bluecore raised a total of $263.15M.

  • Who are the investors of Bluecore?

    Investors of Bluecore include FirstMark Capital, Georgian, Norwest Venture Partners, SLW, Felicis and 16 more.

  • Who are Bluecore's competitors?

    Competitors of Bluecore include Sailthru, Konnecto, Raptor, Brevo, Personify XP and 7 more.

  • What products does Bluecore offer?

    Bluecore's products include Bluecore Site and 2 more.

  • Who are Bluecore's customers?

    Customers of Bluecore include Lane Bryant and NoBull.

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ActiveCampaign focuses on customer experience automation, operating within the marketing automation, email marketing, and Customer Relationship Management (CRM) sectors. The company offers services, including email marketing, marketing automation, e-commerce marketing, and CRM tools designed to help businesses engage meaningfully with their customers. ActiveCampaign primarily serves businesses of all sizes across various sectors, with a particular emphasis on the e-commerce industry. It was founded in 2003 and is based in Chicago, Illinois.

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Brevo

Brevo provides customer relationship management and marketing services. The company offers tools for businesses to execute digital marketing campaigns, send transactional messages, and utilize marketing automation features. It primarily serves the marketing industry. Brevo was formerly known as SendinBlue. It was founded in 2012 and is based in Paris, France.

Attentive Logo
Attentive

Attentive is a marketing platform that offers SMS and email marketing services. The company provides tools for customer engagement, including automated marketing journeys, segmentation, and campaign optimization. Attentive serves sectors such as retail, travel, food and beverage, entertainment, and fitness. It was founded in 2016 and is based in Hoboken, New Jersey.

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Rokt

Rokt focuses on electronic commerce technology. The company offers solutions to increase revenue, acquire customers at scale, and form relationships with existing customers. Its solutions include optimizing and monetizing the checkout experience, providing payment providers during checkout, and offering premium post-purchase offers. The company operates in the e-commerce sector. It was founded in 2012 and is based in New York, New York.

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Sendlane Logo
Sendlane

Sendlane is a marketing platform that offers email and SMS marketing services. The company provides tools for marketing automation, customer review management, and digital forms. Sendlane's platform is aimed at businesses that want to manage their customer data and marketing efforts through centralized data hubs and multi-channel automation. It was founded in 2013 and is based in Carlsbad, California.

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