Tujia.com
Founded Year
2011Stage
Series E | AliveTotal Raised
$763.7MValuation
$0000Last Raised
$300M | 8 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+420 points in the past 30 days
About Tujia.com
Tujia.com offers online vacation rental services. It manages the properties listed on the website and works with real estate developers to rent out unsold inventory, including apartments, homestays, and villas. The company was founded in 2011 and is based in Beijing, China.
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Expert Collections containing Tujia.com
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Tujia.com is included in 2 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,309 items
Travel Technology (Travel Tech)
2,715 items
The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.
Latest Tujia.com News
Sep 10, 2025
木鸟途家美团淡季对打，民宿平台告别流量内卷？ 步入9月，来到了暑期和十一之间的相对淡季。 意料之中的是木途美三大民宿预订平台再次抛出自己的主打活动，各种活动正面交锋。 九月木鸟民宿的活动仍然围绕周边游主题做文章，发布了“天凉捡个秋”专题，主要通过抢占周末出游心智、优惠券投放等方式促进转化。 从活动详情来看，木鸟民宿的周边游主题仍然围绕在地用户的周末需求做文章，具体来看，活动基于地理位置推荐周边出游目的地。 途家民宿推出错峰游专题活动，将平台参与今夜特价、早鸟预订等常规优惠的房源集合打包，推出了品质好房5折起的噱头，来吸引新老用户关注，不过实质上并无新增优惠。 亮点在于四个主题，分别囊括了草原、海边、美食、网红城市，但从房源来看，仍然集中在三居室适住6人以上的整租大空间房源。家庭代际出游或几户家庭组团出游的场景较为合适，覆盖人群场景较为单一。由于淡季错峰出游的确会带来间夜价的回落以及加大房东的优惠力度，途家的洞察正好切中了这一特点。 美团延续了天降券活动，登录即可领取20元天降券，领取后在参加活动的房源下单即可抵扣，天降券并无门槛。不过支持使用的全平台仅有1000+民宿，营销意义大于使用价值。 此外，美团APP民宿频道也有神券释放，和天降券机制相似，不过优惠券在有满减门槛的同时还需要间夜价达到一定金额才可以全部用完神券。 自2020年开始，各家就已经告别了以民宿数量、渠道流量为主的竞争模式。这一点在途家民宿疯狂烧钱失败，因现金流压力关停自营房源后就有了答案，单一数量和流量并非万能钥匙。否则背靠携程的途家不会在这一年跌了个大跟头。 而就在这一年之后，三大平台你来我往，逐步确立了自己的差异化打法。 同时，今夜特价、闪订继续着眼品价比和服务，聚会轰趴、携宠出游等细分类目则以圈层垂类拓宽流量盘，带领用户一键直达。 总的来看，木鸟民宿野心颇大，以网红民宿保障流量的同时，又以超赞房东、四木民宿拓展品牌口碑，试图实现“一网打尽”。 途家民宿：别墅整租+中长租双轨并行 此外，途家从去年开始大力发展中长租房源，不论是效仿美团推出的周租版块还是近期推出的旅居，本质上都是此前中长租的变形。今年推出的旅居内容尚处于概念期，只覆盖了两三个城市，同时目前旅居也仅仅是提供厨房的民宿，离真正的旅居还很远。相较短租，用户对中长租的入住体验和平台运营就有了更高的要求，而途家在C端房源运营上的经验尚短，或许仍需要较长时间的发展。 美团民宿：片面追求价格的极致化 “流量内卷” 绝不意味着 “业务增长陷入僵局”，而是市场生态已然改变，驱动用户增长的底层逻辑也亟待升级迭代。 以往奉行的 “流量思维”，核心是对流量的争抢与收割，更像是一场瞄准即打的狩猎——目标明确，追求快速捕获，但资源本身具有极强的消耗性； 而更具价值的“质量突围”，本质是对核心房源和主力用户的精细化运营与长期耕耘，更像是精耕细作的农耕——需要持续投入、耐心培育，却能实现资源的循环与增值。 说得更直接些：如果只盯着短期投资回报，就像靠喝海水解渴，反而越喝越渴。 尽管各自打法有所差异，但可以预见，通过质量突围重构长期品牌价值将会是各平台今后竞相争夺的重点高地。 该文观点仅代表作者本人，36氪平台仅提供信息存储空间服务。
Tujia.com Frequently Asked Questions (FAQ)
When was Tujia.com founded?
Tujia.com was founded in 2011.
Where is Tujia.com's headquarters?
Tujia.com's headquarters is located at Floor 5 Building 148 , Beijing.
What is Tujia.com's latest funding round?
Tujia.com's latest funding round is Series E.
How much did Tujia.com raise?
Tujia.com raised a total of $763.7M.
Who are the investors of Tujia.com?
Investors of Tujia.com include Trip.com Group, All-Stars Investment, China Renaissance, G Street Capital, Glade Brook Capital and 10 more.
Who are Tujia.com's competitors?
Competitors of Tujia.com include Gathern, AsiaYo, XiaoZhu, Ziroom, Sweetome and 7 more.
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Compare Tujia.com to Competitors
Mofang Living operates in the public rental housing sector in China, focusing on providing living spaces. The company offers furnished housing solutions that are flexible and affordable for consumers. Mofang Living caters to a diverse customer base, including business travelers, expatriates, and urban creative professionals, by providing short-term rental products and a community living environment. It was founded in 2009 and is based in Shanghai, China.
XiaoZhu is a Beijing-based short-term lodging sharing platform. It provides lodging sharing services in over 130 cities in China. It was founded in 2012 and is based in Beijing, China.
Locals offers a mobile homestay rental platform that enables travelers to book boutique bed and breakfasts. The company offers a management platform that helps landlords in the design, renovation, promotion, reception, and operation of their lodgings. It was founded in 2015 and is based in Beijing, China.
TRAIWAN is a hospitality booking platform focusing on accommodations throughout Taiwan. The company offers lodging options including hotels, bed and breakfasts, hostels, and hot spring resorts. TRAIWAN serves the tourism and travel industry, providing a platform for travelers to book their stay in Taiwan. It is based in Taiwan.
Uoko focuses on providing standardized rental apartments to young students and professionals in China's second-tier cities, including Chengdu and Wuhan. It is based in Chengdu, China.
Ziroom provides O2O (Online to Offline) services in the real estate rental management sector. The company manages a number of rental apartments and serves customers across multiple cities. Ziroom offers long-term rental solutions and property management services. It was founded in 2014 and is based in Beijing, China.
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