Nov 11, 2025

WeMakePrice and TMON, both based in South Korea, entered court-led rehabilitation in July 2024 due to missed payments to vendors amid liquidity problems. The court halted WeMakePrice's rehabilitation after the company failed to submit a rehabilitation plan. WeMakePrice has struggled to find a buyer. 🧠 Food for thought Implications, context, and why it matters. WeMakePrice's court-ordered liquidation and risks in Korea's platform commerce model WeMakePrice's liquidation landed as other Korean e-commerce firms hit trouble. TMON and the company both entered court-led rehabilitation in July 2024 after missing payments to vendors . This put a spotlight on cash-flow strain in marketplace and live-commerce models (real-time video shopping) that pass customer payments to third-party sellers (seller remittances). The court halted WeMakePrice's rehabilitation after the company failed to submit a rehabilitation plan . That suggests problems that ran beyond a short-term cash crunch, though filings do not state the cause. TMON secured a sale to Oasis Corp. in June after court approval of its plan. WeMakePrice has not found a buyer. The gap hints at weaker demand for a rescue of its assets. Displaced vendors create opportunities for commerce infrastructure providers Third-party logistics (3PL) and fulfillment firms could pitch bundled migration packages to WeMakePrice's former vendors. Many will set up fast on Coupang (a leading Korean e-commerce marketplace), Naver (Korea's dominant internet portal with a shopping marketplace), or 11st/11Street (an online marketplace) to keep sales moving. Payment processors and merchant services providers could win share with better terms for displaced sellers. Many will review their software stack during a move, which opens the door to switching. Software-as-a-Service (SaaS) platforms for multi-channel inventory with order processing sync stock across marketplaces. Vendors diversifying away from one platform will treat these tools as must-haves, a lesson reinforced by WeMakePrice's collapse. How would you feel if you could no longer use Tech in Asia? Share, tag us, and land on our Wall of ❤️!