Founded Year

2019

Stage

Series F | Alive

Total Raised

$974.15M

Valuation

$0000 

Last Raised

$225M | 23 days ago

Revenue

$0000 

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+51 points in the past 30 days

About Whatnot

Whatnot offers a livestream shopping platform that operates within the e-commerce sector, focusing on integrating community, shopping, and entertainment. It offers a marketplace for live auctions across various categories, including fashion, beauty, electronics, and collectibles. It serves the e-commerce industry with live auction events. It was founded in 2019 and is based in San Francisco, California.

Headquarters Location

2261 Market Street Suite 10754

San Francisco, California, 94114,

United States

612-470-5740

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ESPs containing Whatnot

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / E-Commerce

The livestream e-commerce market enables real-time online shopping experiences where hosts or salespeople promote products through interactive video. It includes white-label software providers for branded experiences, consumer-facing marketplaces, and shoppable video platforms. Key features include interactive video streams, one-to-one digital clienteling, social selling tools, and integrated chec…

Whatnot named as Leader among 15 other companies, including Firework, ByteDance, and TalkShopLive.

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Research containing Whatnot

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Whatnot in 4 CB Insights research briefs, most recently on Feb 28, 2024.

Expert Collections containing Whatnot

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Whatnot is included in 3 Expert Collections, including E-Commerce.

E

E-Commerce

11,793 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).

U

Unicorns- Billion Dollar Startups

1,297 items

a

a16z Marketplace 100

200 items

The a16z Marketplace 100 is a ranking of the largest consumer-facing marketplace startups and private companies created by venture firm, Andreessen Horowitz.

Whatnot Patents

Whatnot has filed 10 patents.

The 3 most popular patent topics include:

  • graphical user interface elements
  • mobile computers
  • wireless networking
patents chart

Application Date

Grant Date

Title

Related Topics

Status

10/14/2022

4/1/2025

Graphical user interface elements, Live-preview digital cameras, Graphical control elements, Internet memes, Image processing

Grant

Application Date

10/14/2022

Grant Date

4/1/2025

Title

Related Topics

Graphical user interface elements, Live-preview digital cameras, Graphical control elements, Internet memes, Image processing

Status

Grant

Latest Whatnot News

Including Lula Commerce and Yaga: six retail technology funding rounds you need to know about

Nov 6, 2025

an AI sales coaching platform, an online marketplace for secondhand fashion, and AI powered digital commerce technology for convenience retailers. 1. Yaga Tallinn-based Yaga , an online marketplace for secondhand fashion, has raised €4 million in a pre-Series A funding round, bringing total funding to €7.2 million. The round was led by Specialist VC, with support from H&M Group Ventures, Trind Ventures, Startup Wise Guys, and a group of angel investors. In a LinkedIn post, Aune Aunapuu, Founder and CEO at Yaga, said: “I'm deeply grateful to everyone who sees the long-term value in what we're building. I once thought a marketplace was “just a website.” It wasn't. It's been tough calls, ruthless prioritisation, and building an organisation. We've come a long way: 25-person team, €50 million+ GMV run-rate, profitable, and backed by an incredible community of supporters.” She added: “This funding helps us explore expansion opportunities in Africa amd MENA and keep making circular fashion more accessible - and more fun. Grateful to the Yaga team and our community for getting us here. Special shoutout to Karl Erik Kotkas - once again proving why building with a co-founder matters.” “ Secondhand isn't an alternative or niche anymore; it's the better choice: better for your wallet, the planet, and the community. Onward.” 2. Mondra AI powered climate tech platform, Mondra , has announced the closure of its Series A funding round, raising £10 million from investors including AlbionVC, Planet A, Swisscom, PeakBridge, Ponderosa Ventures and Green Circle Foodtech Ventures. Led by AlbionVC and Planet A Ventures, the fundraise will accelerate Mondra's expansion into key European markets including the Netherlands, Germany, and France. It will also support the development of new product capabilities, extending beyond emissions management into supply chain disruption and climate risk management. Mondra was developed in coalition with the British Retail Consortium (BRC) , whose members include retailers Tesco, M&S, Co-op, Ocado Retail, Asda, Lidl, Aldi, Pets at Home, and Sainsbury's; suppliers including Avara, Samworth Brothers, Greencore, Pilgrim's, Dunbia, Cranswick, and Bakkavor; and brands such as Starbucks and Nando's. Together with NGOs and government partners, this coalition is working to establish a unified standard for measuring product level performance, with the aim of creating a level playing field that enables consistent and credible measurement across the food industry. 3. Lula Commerce Lula Commerce , a provider of AI powered digital commerce technology for convenience retailers, has bagged an $8 million Series A round led by SEMCAP AI, with participation from Rich Products Ventures, GO PA Fund, NZVC, UP.Partners, Green Circle Foodtech Ventures, and Outlander VC. This brings its total capital raised to over $16 million. Lula Commerce's platform includes Lula Hub, which unifies third-party delivery services like Uber Eats, DoorDash, and Grubhub into a single dashboard; Lula Direct, which powers branded web and mobile ordering; and Lula Operators, a suite of 30+ AI driven tools that automate refunds, reviews, uptime, and other critical operations. In recent months, the company has scaled to serve the likes of Circle K (franchisees), United Pacific (Rocket/Alta Stores), Jacksons Food Stores, Par Mar Stores, Clipper Petroleum, and more than 50 regional convenience chains across the US, including thousands of franchisees operating within those groups. 4. Whatnot Whatnot , a live shopping platform in the US, UK, and Europe, has secured $225 million in Series F funding, co-led by DST Global and CapitalG. New investors Sequoia Capital and Alkeon Capital joined the round, alongside returning backers Greycroft, Andreessen Horowitz (a16z), avra, and BOND. The company has raised approximately $968 million since its founding in 2019. The new financing values it at $11.5 billion, more than double its valuation at the start of 2025. “The conversation around live shopping has changed. We're no longer asking if it will catch on. Whatnot is proving that live shopping is retail's new normal,” says Grant LaFontaine, Co-founder and CEO at Whatnot “This funding represents both investor conviction and consumer confidence in our vision for the future of live commerce. With this capital, we will create more opportunities to help sellers build profitable businesses from their passions to delight buyers around the globe.” 5. FrontlineIQ FrontlineIQ, an AI sales coaching platform, has announced its public launch alongside a $3.3 million seed round. AQC Capital led the round, which also included participation from investors across retail, automotive, and financial services. ‍ The company's AI sales coaching is used by brands including Ashley HomeStore, Sleep Country, Dufresne Furniture & Appliances, Hyundai, and Porsche. “AI has already revolutionised digital sales, but millions of people selling in-person or on showroom floors have been left behind,” says CEO Ben Rodier. “We're building the first AI coach for in-person sales teams; designed to scale coaching across millions of sellers and give every manager the support they need to succeed. This funding allows us to accelerate delivery and bring our solution to more industries where human to human sales still matter most.” 6. MoEngage MoEngage , a customer engagement specialist that works with brands including Domino's, Travelodge and FoodHub, has secured $100 million in funding, led by Goldman Sachs Asset Management and A91 Partners. This brings total funding to date to $250 million. In a LinkedIn post, Raviteja Dodda, Founder at MoEngage , said: “This milestone means a lot. It reflects the trust our customers place in us, the hard work our team puts in every day, and the progress we've made together.” He added: “When Yashwanth Kumar and I started MoEngage 11 years ago, we had a simple goal: help brands truly understand and engage their customers. That mission still drives us. What's changed is the scale - today, more than 1,350 brands across 75 countries use MoEngage to connect with their audiences in meaningful, timely, and personal ways.” “Many of these brands have moved away from legacy marketing clouds to work with us, and we're seeing strong adoption of our Merlin AI suite of agents, which are purpose-built for marketers.” He concluded: “Global expansion hasn't been easy, being a first-time SaaS founding team. I am proud to share that we have built a diverse global footprint, with a revenue mix across North America, Europe and the Middle East, India, and South East Asia regions, with North America now contributing the largest share. We've come a long way, and there's so much more to build.”

Whatnot Frequently Asked Questions (FAQ)

  • When was Whatnot founded?

    Whatnot was founded in 2019.

  • Where is Whatnot's headquarters?

    Whatnot's headquarters is located at 2261 Market Street, San Francisco.

  • What is Whatnot's latest funding round?

    Whatnot's latest funding round is Series F.

  • How much did Whatnot raise?

    Whatnot raised a total of $974.15M.

  • Who are the investors of Whatnot?

    Investors of Whatnot include Andreessen Horowitz, CapitalG, DST Global, Bond, Greycroft and 31 more.

  • Who are Whatnot's competitors?

    Competitors of Whatnot include Courtyard, BigStep Technologies, Hero, Jamble, ShopShops and 7 more.

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Compare Whatnot to Competitors

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Immerss

Immerss focuses on enhancing the online shopping experience by integrating personalization and live interaction capabilities into e-commerce platforms. The company offers digital clienteling and livestream shopping solutions that allow retail associates to engage with customers through one-on-one shoppable video calls, dynamic chat engagements, and live streaming events. Immerss primarily serves industries such as footwear, apparel, jewelry, home decor, accessories, beauty, electronics, and sporting goods. It was founded in 2015 and is based in Dallas, Texas.

ONLIVE.SITE Logo
ONLIVE.SITE

ONLIVE.SITE provides video-enabled eCommerce tools and operates within the digital retail technology sector. The company offers virtual sales agents, live shopping, shoppable videos, and 3D immersive streaming to support customer engagement and sales conversion for businesses. ONLIVE.SITE serves sectors that use interactive and immersive shopping experiences, including automotive, consumer electronics, telecommunications, fashion and retail, real estate, and beauty and cosmetics. It was founded in 2020 and is based in Barcelona, Spain.

SWIRL Logo
SWIRL

SWIRL specializes in AI-driven solutions for the ecommerce sector, focusing on customer engagement and sales conversions. The company offers products including livestream shopping, shoppable videos, and AI-powered customer support that provide personalized answers and real-time analytics to optimize product pages. SWIRL's technology aims to address customer drop-offs and support costs for online retailers. It was founded in 2017 and is based in Vadodara, India.

buywith Logo
buywith

buywith specializes in live commerce and operates within the social commerce industry. It offers a livestream shopping platform that transforms e-commerce into video shopping experiences, featuring shoppable videos, live event hosting, and social media multi-streaming. The platform primarily caters to brands looking to engage with the creator economy and modern consumers, particularly Gen Z and Millennials. It was founded in 2018 and is based in Tel Aviv, Israel.

Oveit Logo
Oveit

Oveit provides ticketing and payment solutions for events and attractions within the entertainment and tourism sectors. It offers services including event ticketing, cashless payments, smart tickets, and registration automation. Oveit's solutions cater to sectors such as conferences, theme parks, museums, and festivals, providing tools for access control and data analytics. It was founded in 2017 and is based in Austin, Texas.

Livescale Logo
Livescale

Livescale is a social commerce platform that focuses on enhancing digital commerce through live shopping experiences. The company offers an all-in-one solution that includes a live shopping platform along with strategy, production, and talent services to help businesses plan and execute live events. Livescale primarily serves clients ranging from small businesses to large enterprises, offering personalized approaches to increase sales, engagement, and conversion rates. It was founded in 2016 and is based in Montreal, Canada.

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