Gusto
Founded Year
2011Stage
Series E - II | AliveTotal Raised
$746.12MLast Raised
$55M | 4 yrs agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-51 points in the past 30 days
About Gusto
Gusto provides payroll processing, employee benefits, and human resources management services within the financial technology sector. It offers a platform that facilitates these services and provides support to businesses. Gusto was formerly known as ZenPayroll. It was founded in 2011 and is based in San Francisco, California.
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Gusto's Product Videos
ESPs containing Gusto
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The human resource outsourcing (HRO) market offers companies the ability to outsource a variety of HR functions, including payroll, benefits administration, employee training, and compliance management. These providers deliver both technology platforms and specialized expertise to handle HR processes that may be difficult for organizations to manage internally. HRO services help businesses achieve…
Gusto named as Outperformer among 15 other companies, including Workday, Paychex, and ADP.
Gusto's Products & Differentiators
Full-service payroll
We make it easy to run payroll in just minutes, with automatic local, state, and federal tax filings, all powered by friendly service. Everything customers need is also seamlessly integrated with our payroll - including health insurance, 401(k), workers’ comp, time tracking, PTO, etc - so you can avoid manual entering of data and just need to review and approve. And we offer peace of mind on taxes and compliance. We track every changing laws and regulations and calculate the impact so customers don’t have to worry. Employee I9s, W2s, and contractor 1099s are stored and organized online for quick access. State tax registration in all 50 states makes it easy for customers to hire and pay employees across state lines.
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Research containing Gusto
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Gusto in 4 CB Insights research briefs, most recently on Oct 23, 2025.
Oct 23, 2025 report
Fintech 100: The most promising fintech startups of 2025
Expert Collections containing Gusto
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Gusto is included in 8 Expert Collections, including HR Tech.
HR Tech
6,260 items
The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.
Unicorns- Billion Dollar Startups
1,309 items
Fintech 100
1,247 items
250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.
SMB Fintech
2,003 items
Tech IPO Pipeline
825 items
Insurtech
3,403 items
Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Gusto Patents
Gusto has filed 4 patents.
The 3 most popular patent topics include:
- autoimmune diseases
- gastrointestinal tract disorders
- inflammations
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
10/3/2019 | 11/7/2023 | Inflammations, Autoimmune diseases, Rare diseases, Immunology, Gastrointestinal tract disorders | Grant |
Application Date | 10/3/2019 |
|---|---|
Grant Date | 11/7/2023 |
Title | |
Related Topics | Inflammations, Autoimmune diseases, Rare diseases, Immunology, Gastrointestinal tract disorders |
Status | Grant |
Latest Gusto News
Nov 13, 2025
Payroll, benefits, and HR management solutions company Gusto is bringing new benefits to its small business customers today. The California-based company is teaming up with SymphonyAI to offer its small business clients another tool to fight financial crime. SymphonyAI’s financial crime and risk intelligence platform offers financial crime detection, investigation, and reporting capabilities to more than 2,000 Read more... The post Gusto Taps SymphonyAI to Protect Small Businesses appeared first on Finovate.
Gusto Frequently Asked Questions (FAQ)
When was Gusto founded?
Gusto was founded in 2011.
Where is Gusto's headquarters?
Gusto's headquarters is located at 525 20th Street, San Francisco.
What is Gusto's latest funding round?
Gusto's latest funding round is Series E - II.
How much did Gusto raise?
Gusto raised a total of $746.12M.
Who are the investors of Gusto?
Investors of Gusto include General Atlantic, General Catalyst, Emergence Capital, Dragoneer Investment Group, T. Rowe Price and 144 more.
Who are Gusto's competitors?
Competitors of Gusto include Deel, Rippling, Paycor, Factorial, OnPay and 7 more.
What products does Gusto offer?
Gusto's products include Full-service payroll and 4 more.
Who are Gusto's customers?
Customers of Gusto include Cortex Health, Goldbelly, Heckler Design, ApproveMe.com and Lighthouse Accounting Group.
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Compare Gusto to Competitors
Justworks operates within the human resources and payroll services sector. The company offers a platform that provides access to benefits, payroll processing, HR tools, and compliance support, aimed at businesses in managing their workforce. Justworks primarily serves small to medium-sized businesses seeking HR and payroll solutions. It was founded in 2012 and is based in New York, New York.
BambooHR operates as a human resource software provider offering a cloud-based Human Resources Information System (HRIS), which centralizes employee data, payroll, time tracking, benefits administration, and performance management. BambooHR provides tools for hiring, onboarding, and enhancing employee experience. It was founded in 2008 and is based in Draper, Utah.
OnPay provides cloud-based payroll, human resource (HR), and benefits services for small to mid-sized businesses across various sectors. The company offers services that handle the payroll process, tax payments and filings, and employee benefits such as health insurance, retirement plans, and workers' compensation. It serves small businesses, nonprofits, restaurants, and other organizations that require payroll and HR management. It was founded in 2011 and is based in Atlanta, Georgia.
Flash operates as a management platform. It specializes in human resources (HR) and financial services. The company offers solutions for benefits management, talent management, and corporate expense control. Flash primarily serves sectors that require integrated management solutions for HR and financial operations. It was founded in 2018 and is based in Pinheiros, Brazil.
MHR is a company that provides cloud-based HR, payroll, and finance software and services. Their offerings include systems for talent management, learning, payroll, workforce management, analytics and reporting, enterprise planning, finance and accounting, and financial consolidation. MHR's solutions serve various sectors including business services, education, healthcare, and retail. MHR was formerly known as MidlandHR. It was founded in 1984 and is based in Nottingham, England.
Deel specializes in global payroll and human resource (HR) solutions for businesses. The company offers services that assist with onboarding, compliance, and team management, including payroll processing, contractor management, human resources information system (HRIS) integration, and immigration support. It serves sectors that require international workforce management, such as technology, finance, and professional services. Deel was formerly known as Lifeslice. It was founded in 2019 and is based in San Francisco, California.
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